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  • Answer You - Copywriting:the Big Grammar Argument

    Don't Sell It Yourself
    Don't sell it yourself! Sometimes a "FSBO," or house "for sale by owner" can sell as fast, and for as much as it would have if listed with a real estate agent. Sometimes. Before you decide to give it a try though, consider the following ten points.1. Most buyers work with agents, and look through MLS listings. If you don't list with an agent, most buyers will never see or hear about your home. It's hard to find that "right" buyer or get top dollar when your invisible to most of the market.2. FSBOs get lower offers. It's only logical. The buyer thinks yo
    what word you really meant to use.

    Here are ten of the most common mistakes. Do you make them?

    · Its = belonging to it (possessive) “This is an old car, its tyres are unsafe”, versus It’s = it is (abbreviation): “It’s an old car, isn’t it?”
    · Your = belonging to you (possessive): “Your house is very nice”, versus You’re = you are (abbreviation): “You’re a very clever person”.
    · Their = belong

    Plan Out Your 3 Year Vision for Getting Clients (and the Life You Really Want)
    In practice building (and getting clients) it seems to be that most self-employed people just hope for the best. They simply keep doing what they’ve been doing and don’t have a strategy for creating the practice they’d be truly and deeply happy with. This is a big mistake in my opinion.I used to write down my goals each year, but it never really worked for me. I just didn’t feel really excited about my new goals. They didn’t seem to propel me in motion and so I kind of viewed them as being useless. I never really looked at them, probably because
    If there’s one subject that seems to divide copywriters more than any other, it is the argument about whether good grammar is important or not.

    Some copywriters are obviously careful to check their work for grammar and spelling mistakes. Others clearly don’t bother. It always amazes me when I read something by a successful copywriter and find it contains several fifth-grade errors.

    If you query one of these writers, you are likely to get a response like:
    · “My clients don’t mind as long as I make them money, so why should I mind?”
    · “It’s the message that’s important, not the grammar.”
    · “Successful direct response copywriting is not about correct grammar and spelling.”

    So what IS copywriting about? Well, surely it’s about COMMUNICATING. About getting your message across. If you aren’t getting your message across, you may as well quit.

    And what do you use to communicate? Your one TOOL of communication – LANGUAGE. Grammar is the just the “instruction book” that tells you how to use the tool properly.

    So any wrong use of language means another barrier to communication – i.e. it stops you getting your point across clearly.

    It means the reader has to do a double-take, and go back and re-read to see what that last bit was about. The reader may not even realize it was bad grammar, just be unsure what you meant.

    Note - by “wrong use of language”, I mean not just grammar in the narrow sense, but also the wrong use of one word instead of another.

    BEWARE – YOU CANNOT RELY ON YOUR SPELL-CHECKER FOR THIS. The spell-checker will only pick on a word if it doesn’t exist. It cannot tell you what word you really meant to use.

    Here are ten of the most common mistakes. Do you make them?

    · Its = belonging to it (possessive) “This is an old car, its tyres are unsafe”, versus It’s = it is (abbreviation): “It’s an old car, isn’t it?”
    · Your = belonging to you (possessive): “Your house is very nice”, versus You’re = you are (abbreviation): “You’re a very clever person”.
    · Their = belongi

    Attention Real Estate Developers - What Is In Your Business Plan?
    Do you need a real estate development business plan? You will if you want to obtain financing for your project. The first thing any lender or private investor will want to see is your real estate development business plan. This plan is specific for development of real estate. Your business plan will tell your story in an organized and concise manner. It will provide all of the critical information needed to judge your project. A well-written and professional looking business plan is crucial for your success in obtaining financing.Most real estate develope
    these writers, you are likely to get a response like:
    · “My clients don’t mind as long as I make them money, so why should I mind?”
    · “It’s the message that’s important, not the grammar.”
    · “Successful direct response copywriting is not about correct grammar and spelling.”

    So what IS copywriting about? Well, surely it’s about COMMUNICATING. About getting your message across. If you aren’t getting your message across, you may as well quit.

    And what do you use to communicate? Your one TOOL of communication – LANGUAGE. Grammar is the just the “instruction book” that tells you how to use the tool properly.

    So any wrong use of language means another barrier to communication – i.e. it stops you getting your point across clearly.

    It means the reader has to do a double-take, and go back and re-read to see what that last bit was about. The reader may not even realize it was bad grammar, just be unsure what you meant.

    Note - by “wrong use of language”, I mean not just grammar in the narrow sense, but also the wrong use of one word instead of another.

    BEWARE – YOU CANNOT RELY ON YOUR SPELL-CHECKER FOR THIS. The spell-checker will only pick on a word if it doesn’t exist. It cannot tell you what word you really meant to use.

    Here are ten of the most common mistakes. Do you make them?

    · Its = belonging to it (possessive) “This is an old car, its tyres are unsafe”, versus It’s = it is (abbreviation): “It’s an old car, isn’t it?”
    · Your = belonging to you (possessive): “Your house is very nice”, versus You’re = you are (abbreviation): “You’re a very clever person”.
    · Their = belong

    How to Build Web Traffic Daily..
    How to Build Web Traffic DailyI - Introduction II - Web Directories III - Search Engines - Rankings III - Link ahoy! IV - Messageboards and Forums V - ConclusionI - IntroductionThe one thing that webmasters wish for is a steady flow of web traffic to their website.My aim with this article is to give you a few ideas for bringing web traffic to your website. Once your web traffic is up and flowing, what you do with the web traffic is up to you.First and foremost, web traffic mainly comes from the
    tting your message across, you may as well quit.

    And what do you use to communicate? Your one TOOL of communication – LANGUAGE. Grammar is the just the “instruction book” that tells you how to use the tool properly.

    So any wrong use of language means another barrier to communication – i.e. it stops you getting your point across clearly.

    It means the reader has to do a double-take, and go back and re-read to see what that last bit was about. The reader may not even realize it was bad grammar, just be unsure what you meant.

    Note - by “wrong use of language”, I mean not just grammar in the narrow sense, but also the wrong use of one word instead of another.

    BEWARE – YOU CANNOT RELY ON YOUR SPELL-CHECKER FOR THIS. The spell-checker will only pick on a word if it doesn’t exist. It cannot tell you what word you really meant to use.

    Here are ten of the most common mistakes. Do you make them?

    · Its = belonging to it (possessive) “This is an old car, its tyres are unsafe”, versus It’s = it is (abbreviation): “It’s an old car, isn’t it?”
    · Your = belonging to you (possessive): “Your house is very nice”, versus You’re = you are (abbreviation): “You’re a very clever person”.
    · Their = belong

    Small Business Marketing Strategy - Enhance Your Customer's Story
    Story.Story is vital for most small business simply because word-of-mouth advertising is their number one method of spreading the word about their business. And story is an incredibly effective vehicle for this. Every song on the radio is a little story; every thin joke we tell is a story. What do we share with our spouses when we go home at night, if not little stories about our day?Earlier we reviewed one critical lesson from Vincent’s Legendary Brands: the story we create must interact with our customer’s own life story.And your c
    re-read to see what that last bit was about. The reader may not even realize it was bad grammar, just be unsure what you meant.

    Note - by “wrong use of language”, I mean not just grammar in the narrow sense, but also the wrong use of one word instead of another.

    BEWARE – YOU CANNOT RELY ON YOUR SPELL-CHECKER FOR THIS. The spell-checker will only pick on a word if it doesn’t exist. It cannot tell you what word you really meant to use.

    Here are ten of the most common mistakes. Do you make them?

    · Its = belonging to it (possessive) “This is an old car, its tyres are unsafe”, versus It’s = it is (abbreviation): “It’s an old car, isn’t it?”
    · Your = belonging to you (possessive): “Your house is very nice”, versus You’re = you are (abbreviation): “You’re a very clever person”.
    · Their = belong

    Resume Considerations for First Responders and Fire Departments
    Are you considering a job as a first responder or with a fire department? There are many things they will be looking for and they indeed have many requirements, which must be on your list of certificates and accomplishments and of course those should be listed in a bullet format on top.Additionally you may be surprised how tough the competition is to get into some of these jobs and programs. It pays to have other activities related to this field as well things such as community service, volunteerism, lifeguard for 3-summers, etc.What kinds of unique thin
    what word you really meant to use.

    Here are ten of the most common mistakes. Do you make them?

    · Its = belonging to it (possessive) “This is an old car, its tyres are unsafe”, versus It’s = it is (abbreviation): “It’s an old car, isn’t it?”
    · Your = belonging to you (possessive): “Your house is very nice”, versus You’re = you are (abbreviation): “You’re a very clever person”.
    · Their = belonging to them (possessive) “The neighbors have put their house up for sale”, versus There = in that place (adverb): “Put it there in the corner” or “There are a lot of thieves about.”
    · Where? = in what place? (question adverb) “Where did I put my pen?” or “I told you where to find it”, versus Were = part of the verb “to be”: “You were very good in that play.” “Things were better in the old days.”
    · Whose = belonging to whom (possessive form of “who”): “Whose is this pen?” or “The person whose pen this is should claim it”, versus Who’s = who is, or who has (abbreviation): “Who’s the best at tennis? (who is)” or “Who’s taken my pen? (who has)”
    · Lose = misplace, be deprived of: “If you invest in that you’ll lose your money” “I want to lose weight”, versus Loose = not tight: “The shelf fell down because the screw was loose.”
    · Affect (verb) = have an effect (noun) on. “The new rules don’t affect me at all.” but “My anger had no effect on him.” This is especially confusing because “effect” CAN also be a verb, but in that case it means “bring about”: “The new manager intends to effect a major restructuring.” DON’T use it when you mean “affect”.
    · To (preposition) – indicates “in the direction of” or “towards”: “I didn’t go to work today” and introduces the infinitive form of the verb: “I intend to stop drinking”, versus Too (adverb) = excessively: “This sentence is much too long.” (Of course, there is also the number two, but this is isn’t confused quite so often.)
    · Than (conjunction) indicates a comparison: “Alaska is colder than California”, versus Then (adverb) = “at that time”: “That was then, this is now.”
    · U

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