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Answer You - Franchise Opportunity - Questions To Ask The Franchisor - #39
The travel metaphor is an old but still useful metaphor to use in change management. Take for instance this viewpoint. You are on a business trip for a week or so.Before you go.This trip requires some preparations. So you have to finish your other activities, knowing that you will take them up when you come back. This is the first moment w
Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exitin
Whether it’s hamburgers, pizza, telecom, coffee, Internet, muffler parts, or seniors’ services, there are Franchise opportunities available to evaluate. There are great Franchise systems, good Franchise systems, and bad Franchise systems. The challenge is to ask the right questions to find the right system that will fit your goals and dreams. The key is to ask the questions – and listen closely to the responses. Only then can you determine if the Franchise opportunity is the right fit for you. So whether it’s food services like burgers or coffee, professional services like telecom or IT, or manual services like cleaning or oil changes, ask the questions and record the answers.
Communications With Existing Franchisees
One of the most important sources of valuable information will be the existing Franchisees. The Franchisor’s system should include available exposure to all of the Franchisees. First of all, in most jurisdictions where Disclosure Documents are required, one of the required discl
Ever wondered how to get your business card pulling in leads really fast? Here's a couple of tested and proven tips you must know.It's interesting...why do people want to SPLASH THEIR NAME across the top of their business card?The answer is simple...ego.You should treat your business card as a mini advertising billboard...and most c
Communications With Existing Franchisees
One of the most important sources of valuable information will be the existing Franchisees. The Franchisor’s system should include available exposure to all of the Franchisees. First of all, in most jurisdictions where Disclosure Documents are required, one of the required disc
After all, you’re no dummy or idiot. You’re a talented business person that wants to make his or her Yellow Pages effective and profitable. The only problem you have is that you’re good at fixing water heaters or painting houses, not doing marketing. So you have come to rely on your YP rep when they come out each year for guidance. Is that a bad thing?
Communications With Existing Franchisees
One of the most important sources of valuable information will be the existing Franchisees. The Franchisor’s system should include available exposure to all of the Franchisees. First of all, in most jurisdictions where Disclosure Documents are required, one of the required disc
Government Auctions: Insiders know where to find government auctions to buy homes, cars, boats, airplanes, motorcycles – even furniture, designer clothes and jewelry. The property available for public bidding at government auctions is often surplus goods the government no longer needs or confiscated as evidence in criminal cases. Since government auctio
Communications With Existing Franchisees
One of the most important sources of valuable information will be the existing Franchisees. The Franchisor’s system should include available exposure to all of the Franchisees. First of all, in most jurisdictions where Disclosure Documents are required, one of the required disc
Research would indicate that consumers don’t know what they’re thinking. According to an article written by Jack Shimell (2002) for Quirk’s Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious emotional processes than on conscious rational processes.There appears to be an interplay between
If you get a feel that a Franchisor is discouraging you from communicating with certain Franchisees – well, there’s that alarm bell again.
That’s not to say that all Franchisees will be happy, or that all will be great operators. In fact, most systems have disgruntled or unsuccessful Franchisees. It will be important for you to speak to the top echelon, the middle range people, and the poor performers. The test should be to identify the factors that differentiate the groups. Then determine how you are more like the successful people, and how you are not like the unsuccessful people.
The most important point is that the Franchisor has a system to allow efficient access to all Franchisees. Some Franchisors will provide email questions to send
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