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    Approachability FAQ's Answered, Part 1
    The following questions come directly from hand-written audience evaluations from my speeches. I hope they provide you with great insight into approachability!What are some approach techniques? If two or more people are talking in a circle or small group, here’s what you do:1. Approach the group and smile. Don’t cross your arms and make eye contact with whoever is speaking. 2. Don’t say anything, wait for someone to speak to you first. 3. Use all three head nod speeds: slow = I follow you, medium = I agree, fast = I’m excited. 4. If you can, find an appropriate time to chime in, either introduce yourself or comment on something that’s been said. 5. Have fun!If you walk into a room, club, party, event or bar and don’t know anybody, you can always walk up to someone and s
    en who left the mountains and came to Akron to find employment learned new skills as well.

    In both of these cases education played a key role in this transformation.

    In the technology age America is being pushed by two very motivated competitors: India and China. After years of repression they now see that they can have what Americans have enjoyed for so many years.

    Our grandparents came from the old country to create a better life.

    Our parents learned new skills and found ways to compete in their generation.

    Technology allows India and China to do the same thing; all without leaving home.

    What is America doing to compete? More importantly – what are you doing to do to compete – to become an untouchable? As I see it there are three things we must do:

    1. Stop being complacent and waiting for the government to do something. Government is about boundaries: political, commercial and geographical. They don’t understand that with technology the world is flat and traditional boundaries cease to exist. Politicians are lawyers not engineers. They don’t understand tech

    Research Your Next Job: Impress the Employer
    Why would you want to research your next employer? What is the purpose of knowing about the employer before even writing your resume? Well, in today's competitive job market, you have to be more astute and more creative than other job candidates, especially if they have more work-related experience than you do.Whatever they do, you have to do better.Being able to create a resume that targets one job at one company is the most effective way to beat out your competitors. Doing so may land you an interview. Then, knowing as much as possible about the company can win you the job.In order to use your research effectively, you have to research your next employer effectively. You need to research the job position and make sure you know everything you possibly can about it – AND – you need to research the company
    In January 2003 The Cleveland Plain Dealer ran this headline – “Ohio lost 200,000 manufacturing jobs”. They blamed competition from India and China.

    In a recent article, Business Week discussed how Call Centers are being sent off shore, sending 10s of thousands of jobs overseas. Dell, Citigroup, Microsoft, General Electric and others major corporations now have oversea call centers.

    Microsoft and GE have one of the world’s most productive research and development centers in India

    Companies such are Ford, GM and Mercedes have built or off-shored entire plants to China.

    Tata India has one of the world’s largest and highly trained programming staffs.

    Accountants are next to feel the heat from off shore competition. A clerk in the accountant’s office can scan a company’s financial data to an Internet server. An accountant in India will access this information over a secure link and process the financials overnight. The results are waiting at the accountant desk when he comes in the next morning.

    How do you fight this?

    Outsourcing and off-shoring are here to stay.

    Outsourcing is defined as taking a specific task and having another company perform this service and then reintegrating the results back into the original company.

    Off-shoring is taking an entire plant and moving it to another country.

    In the following example Boeing is building a new plane. Boeing has Russian designers designing the wings. Boeing also outsourced the electronics of this plane to a Japanese company. This Japanese company out sourced certain electronic components to the same company in Russia that Boeing is outsourcing the wing design to.

    Boeing can employ five engineers in Russia for the price of one engineer in the United States.

    Are you untouchable?

    Let me define untouchable. Being untouchable is the ongoing learning process that a person must go through to move to the next level of professional and personal development.

    For example, in his book the World is Flat by Thomas Friedman, he discusses the outsourcing impact on his friend Bill Greer.

    Bill is 48 years old and he has 26 years experience as a free lance artist and graphics designer. His clients include such notable names as New York Times and McDonalds.

    In the past a client requests a finished piece of art. Greer would sketch it, color it, mount it on illustration board, cover it with tissue, package it, and have it delivered. The process I just describes is known as the creation of camera ready art

    In the new process Greer’s client would requests a design, Greer would create the product using digital software and email the product back to the client.

    Programs like Quark Express turned graphic design into a commodity. Software gives everyone the same tools and allowed almost anyone the ability to create acceptable art work. I use a program call GIMP and it is free.

    Greer pushed himself up the knowledge ladder and retooled his skill sets. He became the idea man. He would create the idea, draw it out and email it to his clients and they would finish it. For Greer, the old process was eight steps. The new process is three steps.

    This concept of creating ideas moved him into a whole new business. No longer just another friggin artist, his clients now buy his ideas.

    Bill Greer is an untouchable. He is adaptable. He continues to retool his skills. He creates new forms of value for his clients.

    What are you doing to be an untouchable?

    We have been though this before. It happened when we moved from the agricultural age to the industrial age to the electronic age. On the farm you could get by with a third grade education and no one cared. During the industrial age you needed a high school diploma. Hundreds of thousands of people migrated from farms to cities during the industrial revolution and retooled their skills to find work.

    In the 1950’s, in Akron Ohio, rubber companies would rent buses and send them into the mountains of Pennsylvania and West Virginia to bring worker to Akron to work in the Rubber factories. That’s how I came to live in Akron. My father left the coal mines of Pennsylvania to find a better life here. Little did he know that working in the rubber factory was no different that working in a coal mine.

    People who left the farms adapted, learned new skills and became untouchable in their generation. Men who left the mountains and came to Akron to find employment learned new skills as well.

    In both of these cases education played a key role in this transformation.

    In the technology age America is being pushed by two very motivated competitors: India and China. After years of repression they now see that they can have what Americans have enjoyed for so many years.

    Our grandparents came from the old country to create a better life.

    Our parents learned new skills and found ways to compete in their generation.

    Technology allows India and China to do the same thing; all without leaving home.

    What is America doing to compete? More importantly – what are you doing to do to compete – to become an untouchable? As I see it there are three things we must do:

    1. Stop being complacent and waiting for the government to do something. Government is about boundaries: political, commercial and geographical. They don’t understand that with technology the world is flat and traditional boundaries cease to exist. Politicians are lawyers not engineers. They don’t understand techn

    Surviving Change
    Who could have predicted the changes coming our way in 2006? The changes that began in 2006 are predicted to continue in 2007. So, we thought we would provide a 2007 Survival Kit to enhance your life and your career! Check out our TAKE-GAIN-TAKE solution.1. Take Time: Time is that valuable commodity which we have complete control, yet only comes in a limited supply. Spending some of that time on you is critical to improving stress, balance and change solutions. Plan time, at least weekly, where you can relax, let go of the stresses and restore your energy.2. Gain Focus: It is easy to get distracted with all the changes, uncertainty and demands of life. In the midst of all the uncertainty and demands, make sure you have clearly declared your focus. This includes your talents, your desires and your goals. Gai

    Outsourcing is defined as taking a specific task and having another company perform this service and then reintegrating the results back into the original company.

    Off-shoring is taking an entire plant and moving it to another country.

    In the following example Boeing is building a new plane. Boeing has Russian designers designing the wings. Boeing also outsourced the electronics of this plane to a Japanese company. This Japanese company out sourced certain electronic components to the same company in Russia that Boeing is outsourcing the wing design to.

    Boeing can employ five engineers in Russia for the price of one engineer in the United States.

    Are you untouchable?

    Let me define untouchable. Being untouchable is the ongoing learning process that a person must go through to move to the next level of professional and personal development.

    For example, in his book the World is Flat by Thomas Friedman, he discusses the outsourcing impact on his friend Bill Greer.

    Bill is 48 years old and he has 26 years experience as a free lance artist and graphics designer. His clients include such notable names as New York Times and McDonalds.

    In the past a client requests a finished piece of art. Greer would sketch it, color it, mount it on illustration board, cover it with tissue, package it, and have it delivered. The process I just describes is known as the creation of camera ready art

    In the new process Greer’s client would requests a design, Greer would create the product using digital software and email the product back to the client.

    Programs like Quark Express turned graphic design into a commodity. Software gives everyone the same tools and allowed almost anyone the ability to create acceptable art work. I use a program call GIMP and it is free.

    Greer pushed himself up the knowledge ladder and retooled his skill sets. He became the idea man. He would create the idea, draw it out and email it to his clients and they would finish it. For Greer, the old process was eight steps. The new process is three steps.

    This concept of creating ideas moved him into a whole new business. No longer just another friggin artist, his clients now buy his ideas.

    Bill Greer is an untouchable. He is adaptable. He continues to retool his skills. He creates new forms of value for his clients.

    What are you doing to be an untouchable?

    We have been though this before. It happened when we moved from the agricultural age to the industrial age to the electronic age. On the farm you could get by with a third grade education and no one cared. During the industrial age you needed a high school diploma. Hundreds of thousands of people migrated from farms to cities during the industrial revolution and retooled their skills to find work.

    In the 1950’s, in Akron Ohio, rubber companies would rent buses and send them into the mountains of Pennsylvania and West Virginia to bring worker to Akron to work in the Rubber factories. That’s how I came to live in Akron. My father left the coal mines of Pennsylvania to find a better life here. Little did he know that working in the rubber factory was no different that working in a coal mine.

    People who left the farms adapted, learned new skills and became untouchable in their generation. Men who left the mountains and came to Akron to find employment learned new skills as well.

    In both of these cases education played a key role in this transformation.

    In the technology age America is being pushed by two very motivated competitors: India and China. After years of repression they now see that they can have what Americans have enjoyed for so many years.

    Our grandparents came from the old country to create a better life.

    Our parents learned new skills and found ways to compete in their generation.

    Technology allows India and China to do the same thing; all without leaving home.

    What is America doing to compete? More importantly – what are you doing to do to compete – to become an untouchable? As I see it there are three things we must do:

    1. Stop being complacent and waiting for the government to do something. Government is about boundaries: political, commercial and geographical. They don’t understand that with technology the world is flat and traditional boundaries cease to exist. Politicians are lawyers not engineers. They don’t understand tech

    Franchisor Trademarks and Display of Name Issues
    Most franchising companies spend millions of dollars on promoting their brand-name. To insure that the brand-name use used correctly throughout the franchise system, the franchisor must specify to each and every franchised outlet how it must be used. Most franchisors discuss this issue at length during the initial franchise training and have large sections with the rules of the trademarks use in the confidential operations manual.In our franchise company we took it one step further in that we decided to put in a clause in our franchise agreements prior to the commencement of the opening of the franchise and prior to the signing of the franchise agreements, all franchisees understood exactly how serious we were about this particular issue. I designed this clause, which I put into all of our franchise agreements below;<
    ner. His clients include such notable names as New York Times and McDonalds.

    In the past a client requests a finished piece of art. Greer would sketch it, color it, mount it on illustration board, cover it with tissue, package it, and have it delivered. The process I just describes is known as the creation of camera ready art

    In the new process Greer’s client would requests a design, Greer would create the product using digital software and email the product back to the client.

    Programs like Quark Express turned graphic design into a commodity. Software gives everyone the same tools and allowed almost anyone the ability to create acceptable art work. I use a program call GIMP and it is free.

    Greer pushed himself up the knowledge ladder and retooled his skill sets. He became the idea man. He would create the idea, draw it out and email it to his clients and they would finish it. For Greer, the old process was eight steps. The new process is three steps.

    This concept of creating ideas moved him into a whole new business. No longer just another friggin artist, his clients now buy his ideas.

    Bill Greer is an untouchable. He is adaptable. He continues to retool his skills. He creates new forms of value for his clients.

    What are you doing to be an untouchable?

    We have been though this before. It happened when we moved from the agricultural age to the industrial age to the electronic age. On the farm you could get by with a third grade education and no one cared. During the industrial age you needed a high school diploma. Hundreds of thousands of people migrated from farms to cities during the industrial revolution and retooled their skills to find work.

    In the 1950’s, in Akron Ohio, rubber companies would rent buses and send them into the mountains of Pennsylvania and West Virginia to bring worker to Akron to work in the Rubber factories. That’s how I came to live in Akron. My father left the coal mines of Pennsylvania to find a better life here. Little did he know that working in the rubber factory was no different that working in a coal mine.

    People who left the farms adapted, learned new skills and became untouchable in their generation. Men who left the mountains and came to Akron to find employment learned new skills as well.

    In both of these cases education played a key role in this transformation.

    In the technology age America is being pushed by two very motivated competitors: India and China. After years of repression they now see that they can have what Americans have enjoyed for so many years.

    Our grandparents came from the old country to create a better life.

    Our parents learned new skills and found ways to compete in their generation.

    Technology allows India and China to do the same thing; all without leaving home.

    What is America doing to compete? More importantly – what are you doing to do to compete – to become an untouchable? As I see it there are three things we must do:

    1. Stop being complacent and waiting for the government to do something. Government is about boundaries: political, commercial and geographical. They don’t understand that with technology the world is flat and traditional boundaries cease to exist. Politicians are lawyers not engineers. They don’t understand tech

    Customer Service: Maximized Profit Potential
    In brick and mortar stores there is a software application that has provided additional sales and is geared toward customer satisfaction. When customers are checking out at a retail shop they may be made aware of complimentary products that are geared specifically to the item they have just purchased. If they are purchasing a dress, the clerk may make them aware of shoes or jewelry that may be a good fit to complete the ensemble. A customer might also be provided with a store coupon for a complimentary product encouraging a return visit to the store.In the world of retail this is called “Point of Sale” (POS) information. The data is loaded into the cash register to allow clerks to have instance access to details regarding items that the customer may be interested in.This concept is in play every time you so through a
    ow buy his ideas.

    Bill Greer is an untouchable. He is adaptable. He continues to retool his skills. He creates new forms of value for his clients.

    What are you doing to be an untouchable?

    We have been though this before. It happened when we moved from the agricultural age to the industrial age to the electronic age. On the farm you could get by with a third grade education and no one cared. During the industrial age you needed a high school diploma. Hundreds of thousands of people migrated from farms to cities during the industrial revolution and retooled their skills to find work.

    In the 1950’s, in Akron Ohio, rubber companies would rent buses and send them into the mountains of Pennsylvania and West Virginia to bring worker to Akron to work in the Rubber factories. That’s how I came to live in Akron. My father left the coal mines of Pennsylvania to find a better life here. Little did he know that working in the rubber factory was no different that working in a coal mine.

    People who left the farms adapted, learned new skills and became untouchable in their generation. Men who left the mountains and came to Akron to find employment learned new skills as well.

    In both of these cases education played a key role in this transformation.

    In the technology age America is being pushed by two very motivated competitors: India and China. After years of repression they now see that they can have what Americans have enjoyed for so many years.

    Our grandparents came from the old country to create a better life.

    Our parents learned new skills and found ways to compete in their generation.

    Technology allows India and China to do the same thing; all without leaving home.

    What is America doing to compete? More importantly – what are you doing to do to compete – to become an untouchable? As I see it there are three things we must do:

    1. Stop being complacent and waiting for the government to do something. Government is about boundaries: political, commercial and geographical. They don’t understand that with technology the world is flat and traditional boundaries cease to exist. Politicians are lawyers not engineers. They don’t understand tech

    Self-Marketing: The 'I' Focus
    Ever had one of those conversations where you wondered what the topic was and the only word you could identify was “I”?As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing “I”. So, the problem is…How’s the weather over there? Is there life after “I”? Can we change the topic? Is there someone else who wishes to speak now? Check please?If the only person you are qualified to discuss is yourself, your listeners will be heading for the exit rather quickly. Your self-marketing won’t get you very far if you can’t talk about anything or anyone else.Self-marketing works best when you learn to focus on your listener. Ask questions. Encourage your “audience” to tell you about themselves. Offer solutions
    en who left the mountains and came to Akron to find employment learned new skills as well.

    In both of these cases education played a key role in this transformation.

    In the technology age America is being pushed by two very motivated competitors: India and China. After years of repression they now see that they can have what Americans have enjoyed for so many years.

    Our grandparents came from the old country to create a better life.

    Our parents learned new skills and found ways to compete in their generation.

    Technology allows India and China to do the same thing; all without leaving home.

    What is America doing to compete? More importantly – what are you doing to do to compete – to become an untouchable? As I see it there are three things we must do:

    1. Stop being complacent and waiting for the government to do something. Government is about boundaries: political, commercial and geographical. They don’t understand that with technology the world is flat and traditional boundaries cease to exist. Politicians are lawyers not engineers. They don’t understand technology.
    2. Take responsibility for your job situation. Treat your job as your business. You can’t change something unless you assume responsibility for the results. Our parent and grandparents took responsibility when they left the farm or migrated to a new country.
    3. Finally, never stop learning. When you stop learning is when you die. Your death my not physical but it is an emotional and intellectual death all the same.

    As Satchel Page once said - don’t look back they might be gaining on you.

    The untouchables never look back – they are always looking for the next way to provide greater value. If you are always providing value there is no need to look back.

    The best way to describe how to we should respond to outsourcing and off shoring is though this African Proverb:

    Every Morning in Africa, a gazelle wakes up
    It knows that is must out run the fastest lion or it will be killed
    Every morning the lion wakes up
    It knows it must out run the slowest gazelle or it will starve to death
    It does not matter if you are the lion or the gazelle,
    When the sun comes up
    You better start running

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