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Paid product placement in the movies has been happening for many years. But relatively new is paid product placement marketing in radio and television. If it works in the movies, it's only logical that it would work in TV and radio. We've seen it in many reality shows like The Apprentice, Survivor, and American Idol. Now, it's happening in radio, as well.

One particular radio station, KZPS, in Dallas, Texas is changing to a commercial free format. Instead of the usual 30 second commercial spots that interrupt regular programming, the DJ will mention and promote products conversationally, integrating it better and making it seem like an editorial vote for the product.

I predict that this will work better for the advertiser because it will seem like the radio personality endorses the mentioned products (even though they are paid to endorse them). Just like ET was paid to endorse Reeces Pieces and the candy became an instant success because of that.

This successful marketing tactic is not short of its critics either. Man

it in many reality shows like The Apprentice, Survivor, and American Idol. Now, it's happening in radio, as well.

One particular radio station, KZPS, in Dallas, Texas is changing to a commercial free format. Instead of the usual 30 second commercial spots that interrupt regular programming, the DJ will mention and promote products conversationally, integrating it better and making it seem like an editorial vote for the product.

I predict that this will work better for the advertiser because it will seem like the radio personality endorses the mentioned products (even though they are paid to endorse them). Just like ET was paid to endorse Reeces Pieces and the candy became an instant success because of that.

This successful marketing tactic is not short of its critics either. Man

terrupt regular programming, the DJ will mention and promote products conversationally, integrating it better and making it seem like an editorial vote for the product.

I predict that this will work better for the advertiser because it will seem like the radio personality endorses the mentioned products (even though they are paid to endorse them). Just like ET was paid to endorse Reeces Pieces and the candy became an instant success because of that.

This successful marketing tactic is not short of its critics either. Man

rsonality endorses the mentioned products (even though they are paid to endorse them). Just like ET was paid to endorse Reeces Pieces and the candy became an instant success because of that.

This successful marketing tactic is not short of its critics either. Many are ethically against product placement in movies, television, and radio, including David Lynch who recently voiced his concerns. But I like it. One reason is that if the trend continues, television and radio commercials that interrupt regular programming may one day become extinct and replaced by paid product placements inserted into the regular program. I'd rather have that than a three minute interruption every fifteen minutes to broadcast commercials.