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  • Answer You - Avoid These 10 Design Disasters When Creating Your Business' Marketing Materials

    Freelancers: Your Job Away From Job
    Freelancers are just like mercenaries. They find a job to do; they do it without question; they get their pay and leave through the front door.Freelancers do not have to like the people they work for, nor do they have to abide by the organization’s politics. All they have to do is take the job, finish it according to specifications, and repeat the process over and over again.Freelancing isn’t a very appealing premise to some people. For one, there is no job security. If the freelancer is unable to find jobs to do, he goes hungry. Another point would be that freelancers get no benefits such as dental plans, insurance, and others. Als
    now what not to do. That's what this article is about. Or more specifically, it's
    Radio Advertising Commandments - Part 2
    In my last article, we left off at Radio Commandment number 4 Thou Shalt Pick The Right Music BedIf you're going to produce a radio spot that has the most bang for the buck, you have to make sure that every word "sits" comfortably on the music bed (background music). You can record the announcer first and try to match the music, but it's a lot smoother when you pick the right music from the get-go.What I typically do is run a few different tracks as I read the spot over in my head. What I'm looking for is a music bed that flows and a matching cadence in the read.I want to make sure that if I'm pitching a lim
    Have you ever noticed how many articles there are on creating your own marketing materials? These articles concentrate on things you "should do," offering such clever advice as "Know your audience," "Say it with pictures" or "Write clearly and distinctly." Now I'm not saying any of that is bad advice. But you should also know what not to do. That's what this article is about. Or more specifically, it's
    Keeping Up With Online Business Reading
    It can be a major source of frustration trying to keep up with all of the business-related information, newsletters, updates, offers and so on that land in your email box. And although there may be no perfect way to ensure that you can read everything you want to and need to in order to stay current, while at the same time preserving enough time to do the work you need to do to keep your business functioning., I have found a method that cuts down on the worst of the time wasters and streamlines the remaining reading. 1. Weed it out - Anytime I find that I am
    materials? These articles concentrate on things you "should do," offering such clever advice as "Know your audience," "Say it with pictures" or "Write clearly and distinctly." Now I'm not saying any of that is bad advice. But you should also know what not to do. That's what this article is about. Or more specifically, it's
    How Is The Employment For A Virtual Assistant?
    With the rise of the internet came the jobs, the way of the future is also the way for employment it seems. With so many different professions to specialize in as a virtual assistant there really is no limit. The job description is often very appealing for those mothers who want to stay at home, or for those who just do not want to deal with having someone in the their face all the time.What Do I Have To Do To Become A Virtual Assistant?To become a virtual assistant you have to go through a training program, which better prepares you for the employment world of virtual assistants. In this program you learn how to organize your o
    ever advice as "Know your audience," "Say it with pictures" or "Write clearly and distinctly." Now I'm not saying any of that is bad advice. But you should also know what not to do. That's what this article is about. Or more specifically, it's
    Advertising Gifts For The Home
    Advertising gifts are a wonderful tool for showing your customers and clients how much you appreciate their business and their time with your company. Everyone loves to get things for free, and your advertising gifts are no exception, from pens and mugs to mouse mats and coasters for the desk. These things are all great for anyone who does business from an office, and from stress toys to note pads, can come in handy as well as keep your name handy.For the more personal touch, however, you may want to send small gifts to clients at home, and that can mean a whole different style of advertising as well as a whole different kind of advertis
    distinctly." Now I'm not saying any of that is bad advice. But you should also know what not to do. That's what this article is about. Or more specifically, it's
    What Do Musicians And Businesses Have In Common?
    Dear Fred and Lyna,We are a local band that is trying to get a wider audience. We have been around for two years playing local clubs and we have a small following. After listening to several of your shows we’ve gotten some great ideas; but we were wondering if you have any fast ways we can get our band more exposure?The Lightning BugsFred: You’re not alone. According to Myspace there are nearly one million Indie bands in the world and I am sure there are a lot more. The reality is that not all will make it big. Aside from having good music, it takes marketing and promotion to get the buzz going.Lyna: Musicians. Artis
    now what not to do. That's what this article is about. Or more specifically, it's about what most do-it-yourselfers are tempted to do--but shouldn't.

    Nothing screams "Design Novice" like the following 10 mistakes:

    1. Don't enlarge your logo so it's the main focus of the page. Yes, your logo features the name of your company. But it's not the main point. People are interested in what you're

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