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  • Answer You - Is Competition in Coaching a Good Thing?

    Marketing; Watching Buying Activity, Revenue, Expenses and Customer Response
    Is your company's marketing achieving a good return on investment? Is the marketing that you put out and the message you put out to your target market and potential customer bringing them in? When these customers come in are they buying stuff?You need to be watching the buying activity of your clientele and customers and chart where they are coming in and why? Did they see an advertisement, a promotional marketing ev
    n your niche area - then why not you? Just put your own unique spin on the niche to differentiate yourself slightly from the competition and give people a reason to choose you.

    The above points are simply a pragmatic way of setting up your own successful coaching practice.

    Sure you could go after a fresh market that is untapped and has little or no competition

    What Should You Expect From Your Employer?
    What should you expect from your employer if you want to be a first-class player and a winner?Foremost, you should expect to be provided with an environment of opportunity in which hard work and achievement are rewarded. This means you will be encouraged to grow as fast as you can, broadening your capabilities and building your experience every step of the way. You will be allowed to assume all the responsib
    Do you think that having competition for your coaching services is a good thing or a bad thing? I am surprised at the number of coaches who think that competition is a bad thing. This is an erroneous assumption.

    Coaches often cite the presence of competitors in coaching being bad as they think that there will be less of the pie of potential clients for them. Believe it or not, competition is a good thing and here is why...

    Competition is Good

    Having the presence of competition for your coaching services is evidence that:

    1. A market place exists - By seeing competitors (with successful practices) operating in your niche market, you know that there is a need for your type of service. People are already demonstrating their need and willingness to do something about it in the only time that matters in marketing - the present moment.

    2. There are effective ways to reach your clients - You can learn from observing your competitors and the marketing methods they use to attract clients. This can shorten your learning curve tremendously so you have less trial and error.

    3. Other coaches are being fed (and more) - If you see a number of other coaches in your niche market (again with successful practices) this shows you that they are able to contribute to their lifestyle through running their own coaching practice.

    4. Your idea has potential - If other coaches are operating successful practices in your niche area - then why not you? Just put your own unique spin on the niche to differentiate yourself slightly from the competition and give people a reason to choose you.

    The above points are simply a pragmatic way of setting up your own successful coaching practice.

    Sure you could go after a fresh market that is untapped and has little or no competition.

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    it or not, competition is a good thing and here is why...

    Competition is Good

    Having the presence of competition for your coaching services is evidence that:

    1. A market place exists - By seeing competitors (with successful practices) operating in your niche market, you know that there is a need for your type of service. People are already demonstrating their need and willingness to do something about it in the only time that matters in marketing - the present moment.

    2. There are effective ways to reach your clients - You can learn from observing your competitors and the marketing methods they use to attract clients. This can shorten your learning curve tremendously so you have less trial and error.

    3. Other coaches are being fed (and more) - If you see a number of other coaches in your niche market (again with successful practices) this shows you that they are able to contribute to their lifestyle through running their own coaching practice.

    4. Your idea has potential - If other coaches are operating successful practices in your niche area - then why not you? Just put your own unique spin on the niche to differentiate yourself slightly from the competition and give people a reason to choose you.

    The above points are simply a pragmatic way of setting up your own successful coaching practice.

    Sure you could go after a fresh market that is untapped and has little or no competition

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    eady demonstrating their need and willingness to do something about it in the only time that matters in marketing - the present moment.

    2. There are effective ways to reach your clients - You can learn from observing your competitors and the marketing methods they use to attract clients. This can shorten your learning curve tremendously so you have less trial and error.

    3. Other coaches are being fed (and more) - If you see a number of other coaches in your niche market (again with successful practices) this shows you that they are able to contribute to their lifestyle through running their own coaching practice.

    4. Your idea has potential - If other coaches are operating successful practices in your niche area - then why not you? Just put your own unique spin on the niche to differentiate yourself slightly from the competition and give people a reason to choose you.

    The above points are simply a pragmatic way of setting up your own successful coaching practice.

    Sure you could go after a fresh market that is untapped and has little or no competition

    Three Foundation Stones for Building Organizational Integrity
    When the stock market crashed in 1929, there were a lot of people who lost everything they had. You would think that the result of that event would be complete and utter despair. And, in fact, there were those who reacted that way. There were numerous cases of people who committed suicide because they lost their life savings on that fateful day. They simply went into a depression and just couldn’t bring themselves to go on
    al and error.

    3. Other coaches are being fed (and more) - If you see a number of other coaches in your niche market (again with successful practices) this shows you that they are able to contribute to their lifestyle through running their own coaching practice.

    4. Your idea has potential - If other coaches are operating successful practices in your niche area - then why not you? Just put your own unique spin on the niche to differentiate yourself slightly from the competition and give people a reason to choose you.

    The above points are simply a pragmatic way of setting up your own successful coaching practice.

    Sure you could go after a fresh market that is untapped and has little or no competition

    Applying for Work in the UK
    If you are looking for a job in the UK, whether as a foreigner wishing to relocate, or as a British national, you may find yourself faced with having to fill in a job application form.What is the difference between an application form and a CV?When designing your CV, you can choose the layout and, more importantly, what to include and what not to include. For example, if you have been working for more than 10 yea
    n your niche area - then why not you? Just put your own unique spin on the niche to differentiate yourself slightly from the competition and give people a reason to choose you.

    The above points are simply a pragmatic way of setting up your own successful coaching practice.

    Sure you could go after a fresh market that is untapped and has little or no competition. However, this route contains more uncertainty for you and often has a lower probability of success as it's unproven. Of course, there are benefits of being the 'trail blazer' in your market but there are no certainties that your idea will succeed. It's your choice.

    Look for Competition

    Here are a few points to consider when looking at your competition:

    1. Do you have any? - Ideally, you want to find a niche market where there is some competition. Preferably your competition will come from other coaches so your market are already used to purchasing coaching services.

    Your direct competition could also come from other trainers and consultants who satisfy a similar need in your marketplace.

    2. Are they living well? - Have a look at your main competitors in your chosen niche. Are they living the type of lifestyle you aspire to?

    Be on the look out for competitors that are not really marketing themselves very well but still have some clients. If this is the case, you have the chance of greater success with smarter marketing.

    3. What will make you different? - Remember that potential clients need a reason to choose you over your competitors. Why would someone choose you specifically?

    Find ways to differentiate your coaching practice from the competition so you give people a reason to choose you.

    I do hope that this article is useful for you and that it has got you thinking about what it ta

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