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Answer You - Building Business With Audio: 10 Examples of Marketing With iPods and MP3 Players
Advertising on television is one of the most effective ways to reach your target audience. With nearly 99 percent of American households owning a television, it is marketing tool that almost any type of business could use effectively to its advantage.Unfortunately many small businesses don’t even think about advertising on television because they feel it is
7. A university provides MP3 players with built-in microphones to incoming freshman as a study tool. The players feature the school’s mascot and is pre-loaded with orientation information and promotions from the various campus organizations.
8. A training service provider offers MP3 players, combined with a library of training modules, as a learning platform to enable remote and on-demand training programs to their clients.
9. A manufacturer uses MP3 p
In Chapter Seven of Sun Zi Art of War, Sun Zi mentioned four important areas to achieve a good fighting force. They are:1) Morale 2) Psychology 3) Physique 4) ChangeMorale refers to the fighting spirit or the troops' willingness to fight. Psychology refers to emotional intelligence of the troops, their ability to manage their emotions
Here are 10 industry specific scenarios of how custom MP3 players can be used to attract and engage customers or members:
1. An airline offers MP3 players as an incentive to promote a new premium service or destination. Qualifying passengers receive branded MP3 players pre-loaded with an audio magazine about other exotic destinations served by the airline.
2. A luxury automotive manufacturer offers MP3 players as an incentive for test drives. The branded players are pre-loaded with an audio infomercial that includes customer testimonials and interviews with engineers and designers.
3. A professional sports team sells collectable MP3 players, or gives them away as a season ticket purchase incentive. Each MP3 player features the team’s logo and is pre-loaded with a broadcast replay of the their greatest game.
4. A public radio station offers MP3 players as premium gifts during membership drives. Each player is pre-loaded with spoken word or musical features from their most popular programs.
5. A financial institution offers MP3 players as an incentive for new accounts. The branded players contain an audio magazine that promotes other investment and money management strategies that compliment their product offerings.
6. An entertainment company includes MP3 players in their press kits touting a new production. Each player is imprinted with the show’s icon and includes cast interviews, sound bites and music from the production.
7. A university provides MP3 players with built-in microphones to incoming freshman as a study tool. The players feature the school’s mascot and is pre-loaded with orientation information and promotions from the various campus organizations.
8. A training service provider offers MP3 players, combined with a library of training modules, as a learning platform to enable remote and on-demand training programs to their clients.
9. A manufacturer uses MP3 pl
"Waiter, there is a fly in my soup!""I am so sorry sir; let me replace that for you""I am so sorry sir; let me replace that for you and your entr?e will be free of charge""I am so sorry sir, let me replace that for you and have a free bottle of champagne on the house.""I am so sorry sir, let me replace that for you and as a mark of how
1. An airline offers MP3 players as an incentive to promote a new premium service or destination. Qualifying passengers receive branded MP3 players pre-loaded with an audio magazine about other exotic destinations served by the airline.
2. A luxury automotive manufacturer offers MP3 players as an incentive for test drives. The branded players are pre-loaded with an audio infomercial that includes customer testimonials and interviews with engineers and designers.
3. A professional sports team sells collectable MP3 players, or gives them away as a season ticket purchase incentive. Each MP3 player features the team’s logo and is pre-loaded with a broadcast replay of the their greatest game.
4. A public radio station offers MP3 players as premium gifts during membership drives. Each player is pre-loaded with spoken word or musical features from their most popular programs.
5. A financial institution offers MP3 players as an incentive for new accounts. The branded players contain an audio magazine that promotes other investment and money management strategies that compliment their product offerings.
6. An entertainment company includes MP3 players in their press kits touting a new production. Each player is imprinted with the show’s icon and includes cast interviews, sound bites and music from the production.
7. A university provides MP3 players with built-in microphones to incoming freshman as a study tool. The players feature the school’s mascot and is pre-loaded with orientation information and promotions from the various campus organizations.
8. A training service provider offers MP3 players, combined with a library of training modules, as a learning platform to enable remote and on-demand training programs to their clients.
9. A manufacturer uses MP3 p
The first time I learned of the word c-o-l-l-a-b-o-r-a-t-i-o-n, was probably around…uh…I don’t know, maybe around the age of eight. My teacher had a tough time explaining its concept to me during a science project, “Kevin, collaboration is not making your partner do all the work while you tie his shoelaces to the chair! To the back of the lab!” Ho
3. A professional sports team sells collectable MP3 players, or gives them away as a season ticket purchase incentive. Each MP3 player features the team’s logo and is pre-loaded with a broadcast replay of the their greatest game.
4. A public radio station offers MP3 players as premium gifts during membership drives. Each player is pre-loaded with spoken word or musical features from their most popular programs.
5. A financial institution offers MP3 players as an incentive for new accounts. The branded players contain an audio magazine that promotes other investment and money management strategies that compliment their product offerings.
6. An entertainment company includes MP3 players in their press kits touting a new production. Each player is imprinted with the show’s icon and includes cast interviews, sound bites and music from the production.
7. A university provides MP3 players with built-in microphones to incoming freshman as a study tool. The players feature the school’s mascot and is pre-loaded with orientation information and promotions from the various campus organizations.
8. A training service provider offers MP3 players, combined with a library of training modules, as a learning platform to enable remote and on-demand training programs to their clients.
9. A manufacturer uses MP3 p
Business runs at a fast pace. You need to consider ways in which you can comfortably slow down. Because slowing down is good for you and ultimately your business performance too...You work better when your pace is slower. It gives you the time to invest in others; in yourself. And it doesn't mean you are underperforming - on the contrar
5. A financial institution offers MP3 players as an incentive for new accounts. The branded players contain an audio magazine that promotes other investment and money management strategies that compliment their product offerings.
6. An entertainment company includes MP3 players in their press kits touting a new production. Each player is imprinted with the show’s icon and includes cast interviews, sound bites and music from the production.
7. A university provides MP3 players with built-in microphones to incoming freshman as a study tool. The players feature the school’s mascot and is pre-loaded with orientation information and promotions from the various campus organizations.
8. A training service provider offers MP3 players, combined with a library of training modules, as a learning platform to enable remote and on-demand training programs to their clients.
9. A manufacturer uses MP3 p
If you are young and have not chosen your career yet or if you've been working for some time and have decided to change your job or career but are not sure which career or job you are going to change to, you can take advantage of career help available online as well as offline. Career or job change has been more and more common in our turbulent job or labour mar
7. A university provides MP3 players with built-in microphones to incoming freshman as a study tool. The players feature the school’s mascot and is pre-loaded with orientation information and promotions from the various campus organizations.
8. A training service provider offers MP3 players, combined with a library of training modules, as a learning platform to enable remote and on-demand training programs to their clients.
9. A manufacturer uses MP3 players as a B2B relationship marketing tool by giving them away free to their distributors and customers. Each player is pre-loaded with the first issue of a monthly audio newsletter featuring industry news and instructions on how to subscribe to future editions via podcast.
10. A church raises funds by selling MP3 players pre-loaded with special sermons or music collections and parishners are instructed on how to use them to download future sermons from the church’s website.
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