Tags |
|
|
Links |
|
|
Answer You - How Unique Is Your Business? A Competitor's Dilemma
Many professionals and managers are so involved in day-to-day crises and fighting fires that they forget about a key leadership characteristic: self-management. Effective leaders are first of all effective in managing themselves – their time, their focus, their emotions and their careers. It’s too late to figure out what’s next for you once your company has merged, had lay offs, changed strategy or whatever. Here are the biggest mistakes leaders make in their careers.Burning bridges along the way. Each profession may seem big – but, as you move up in your career, you come to realize how ‘small’ each really is. Something you said or done may comes back to haunt you.Not having big enough goals. A key career stopper
Getting a job as a graphic designer not only requires a good interview with the employer, but also a great portfolio. Your graphic designer portfolio makes you shine, so assemble a portfolio that represents your unique talent to increase your options and latch onto every opportunity.Cleanliness is very much required in the graphic designer portfolio. The pieces in your portfolio shouldn’t be dog-eared, torn or scuffed, nor should the portfolio case be dirty. Keep only ten to twelve pieces in your graphic designer portfolio. If you are interviewed for a particular job, place more designs pertaining to that job in the portfolio. Add some other designs so that the employer knows that you are capable of more than one form of graphic designing. Place yo
As an example, take your local Yellow Pages Directory and turn to any section populated with advertisers within the same industry. It can be automobile dealerships, attorneys, or doctors.
Now, study a few pages. You will immediately start to see a common theme, a similar pattern – a pattern of boring uniformity. The great majority suffers from the “me too” syndrome. The prospect looking for services can’t tell why she should but from advertiser A or B. It seems like the only one that benefits here is mostly the sales rep that sold the ad and the editors of the book.
This can also be seen in the way different industries market their products and services. Have you noticed that each industry has a very particular way to market? Look at your industry. Do you and your competitors market in just about the same way? Have you also noticed that when some brave soul wants to innovate and market in a way “different” from the industry’s norm, he is considered a heretic. . . condemned to burn at the
New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversa
As an example, take your local Yellow Pages Directory and turn to any section populated with advertisers within the same industry. It can be automobile dealerships, attorneys, or doctors.
Now, study a few pages. You will immediately start to see a common theme, a similar pattern – a pattern of boring uniformity. The great majority suffers from the “me too” syndrome. The prospect looking for services can’t tell why she should but from advertiser A or B. It seems like the only one that benefits here is mostly the sales rep that sold the ad and the editors of the book.
This can also be seen in the way different industries market their products and services. Have you noticed that each industry has a very particular way to market? Look at your industry. Do you and your competitors market in just about the same way? Have you also noticed that when some brave soul wants to innovate and market in a way “different” from the industry’s norm, he is considered a heretic. . . condemned to burn at the
How many times have you looked around your small business and said, "There just isn’t enough time in the day to get everything done!" Welcome to the biggest realization you will ever make as a small business owner, my friend: there are only so many hours in the day and there isn’t a darn thing you can do about it.So, instead of beating yourself up at the end of the day over how much you didn’t get done, you should learn to make better use of the time you have. Your time should be spent doing only those things that help build your business and increase revenue, not mundane tasks that could be handled by someone else. It’s called "working on your business instead of working in it."We entrepreneurs often feel like we have to do everything o
Now, study a few pages. You will immediately start to see a common theme, a similar pattern – a pattern of boring uniformity. The great majority suffers from the “me too” syndrome. The prospect looking for services can’t tell why she should but from advertiser A or B. It seems like the only one that benefits here is mostly the sales rep that sold the ad and the editors of the book.
This can also be seen in the way different industries market their products and services. Have you noticed that each industry has a very particular way to market? Look at your industry. Do you and your competitors market in just about the same way? Have you also noticed that when some brave soul wants to innovate and market in a way “different” from the industry’s norm, he is considered a heretic. . . condemned to burn at the
The last thing you should ask for in a fundraising letter is a donation. You have no business asking for money until you have first persuaded your donor that you deserve her attention, value her time, appreciate her as a person, and want to partner with her in turning the world upside-down. Your donor comes first. Your request comes last. That’s why your fundraising letters need to be appealing in more ways than one.They should appeal to the interests of your donors.Every donor has an itch that needs scratching. For some donors, that itch is anger. Angry donors give to organizations that assuage their moral outrage. Mothers Against Drunk Driving has a few donors like that. For other donors, their itch is comp
This can also be seen in the way different industries market their products and services. Have you noticed that each industry has a very particular way to market? Look at your industry. Do you and your competitors market in just about the same way? Have you also noticed that when some brave soul wants to innovate and market in a way “different” from the industry’s norm, he is considered a heretic. . . condemned to burn at the
We’ve all seen, and laughed at, the cheesy cable ads. From the low-quality video production, the ugly flashing headlines, the silly scripts, the ridiculous acting…they’ve been entertaining us for years. And, they've raised the question "What were they thinking?" What is so hard to understand, is that the very advertisers who continue to spend good money to produce and run these brand-damaging ads, had to have seen ads like these, themselves...and asked the same question.We think we can speak for the general cable audience when we say “STOP the madness!”Prospective advertisers, you might want to answer these questions before proceeding:1. Do you have quality products or services?2. Do your products/services hold strong benefits
I call this phenomenon “marketing paralysis.” It’s the inability to make the necessary changes in order to improve marketing results; the inability to break loose from the “business as usual” and the “it’s always been done that way” mindset.
There is a hidden danger when you analyze your competitors in your industry. The hidden danger is overanalyzing and in the process, becoming just like them – accentuating the marketing paralysis.
So, why should you study your competitors? There are six key element to consider when analyzing your competition; and none has anything to do with the emulation of your competitors’ marketing methods. Au contraire! Read on, mi amigo. . .
1. The Reference Point
Establish which is your position within the “brand ladder” in comparison to your competitors. According to Al Ries and Jack Trout’s book, The 22 Immutable Laws of Marketing, the law of the ladder is at play. For each rung of the ladder, there is a brand name. Although you want to be first in the prospect’s mind, the battle is not lost if you fail here. This is why you need to kno
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.answeryou.net/article/28971/answeryou-How-Unique-Is-Your-Business--A-Competitors-Dilemma.html">How Unique Is Your Business? A Competitor's Dilemma</a>
BB link (for phorums):
[url=http://www.answeryou.net/article/28971/answeryou-How-Unique-Is-Your-Business--A-Competitors-Dilemma.html]How Unique Is Your Business? A Competitor's Dilemma[/url]
Related Articles:
How To Perform A Background Check
Migrant Boost Fills Australian Skills Shortage
Bookmark it:
|