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Answer You - Marketing and Sales: Numbers Rule
One customer complained when served by a ‘Trainee’ at a five-star hotel. If served by someone not entirely qualified, he wondered, should he pay a less-than-qualified rate?I think ‘Trainee’ badges are horrendous. They are frequently old and mangled, handed down from new staff to new staff for years.The new staff feel exposed and humiliated, as if they do not warrant a real name until they prove their mettle on the front line. The customer feels uncertain and wary, wondering if his requests for service will be understood and acted upon correctly. And the manager is anxious, hoping a recycled plastic badge will provide some defense or insurance from customer upsets and complaints.Just the opposite ofte
Not only were 20% of the sales force generating 80% of the sales, it seemed that,
KNOW WHAT YOU NEED Understand how you intend to use business financing, how much funding you need and how you intend to repay the loan. Be able to communicate this clearly and confidently with prospective lenders.UNDERSTAND YOUR CURRENT SITUATION If you are an existing business, are you profitable, and does your balance sheet have positive equity? What does your credit look like? Have a clear understanding of any existing liens and lien priority. Know your credit score and answers to derogatory credit issues (liens, judgments, slow pays, collection actions) before presenting your application. If there have been credit, profitability or equity issues in the past, present a credible argument as to why these iss
Specifically, we are going to talk about the 80/20 rule, the rule of 2, the rule of 7, and location, location, location.
Huh? That last one isn't about numbers!
Well, it sorta is. We'll get there in a while.
In the meantime, let's start with the 80/20 rule.
Several years ago, a major financial services institution conducted a study to determine WHY its top sales people WERE top sales people. Once they waded through all the data, and threw out the immaterial items, they were left with one fact glaring in their faces. The top sales people were the top sales people BECAUSE they made the most calls and contacts, and handed out the most brochures and business cards. As a result, they gave the most presentations and...you guessed it...made the most sales.
Other studies throughout the years, as well as some of our own experiences seem to bear this out. Ever been in an organization where 20% of the people seemed to do 80% of the work? Oddly enough, that's roughly the percentages the study I mentioned came up with.
Not only were 20% of the sales force generating 80% of the sales, it seemed that,
India cares outsourcing as a baby in a mother's lap !!!Outsourcing refers to an organization or a company that has a connection/contract/bid with another company to provide services that might otherwise be performed by their professionals. Corporate now outsource jobs such as data entry services, e-mail services, programming services, Human resource services, writing services, transcription services, cad services etc. These jobs are handled by separate companies that do a separate service having low cost destination with quality, and are often located overseas like India and USA.Data entry Outsourcing with fine touch !!!Data entry services are outsourcing services that have the perfect
Huh? That last one isn't about numbers!
Well, it sorta is. We'll get there in a while.
In the meantime, let's start with the 80/20 rule.
Several years ago, a major financial services institution conducted a study to determine WHY its top sales people WERE top sales people. Once they waded through all the data, and threw out the immaterial items, they were left with one fact glaring in their faces. The top sales people were the top sales people BECAUSE they made the most calls and contacts, and handed out the most brochures and business cards. As a result, they gave the most presentations and...you guessed it...made the most sales.
Other studies throughout the years, as well as some of our own experiences seem to bear this out. Ever been in an organization where 20% of the people seemed to do 80% of the work? Oddly enough, that's roughly the percentages the study I mentioned came up with.
Not only were 20% of the sales force generating 80% of the sales, it seemed that,
If you want to know more about innovation, it is sometimes useful to observe other organizations. To dig into the world of those organizations that are quite the opposite of innovation and learn more about those forces that are required to conserve. And not without a reason...One of the most conservative organizations is the Roman Catholic Church. It is one of the oldest organizations in the world, and one with a track record of resisting change. One of its main functions could be defined as conserving the interpretation of the bible in a world that is constantly moving “ahead”...The organization of the Roman catholic church is also one of the most hierarchic. We all know that the pope is the leader of the
Other studies throughout the years, as well as some of our own experiences seem to bear this out. Ever been in an organization where 20% of the people seemed to do 80% of the work? Oddly enough, that's roughly the percentages the study I mentioned came up with.
Not only were 20% of the sales force generating 80% of the sales, it seemed that,
When it comes to getting the attention of individuals and the public at large, nothing is more effective than free products. In light of this, many different companies and corporations will offer promotional products to their intended audience in the hopes of instigating the individual into becoming a loyal customer of the company. Many people might be concerned that by giving away free products to so many people a business could end up hurting itself by giving away too much and not taking in enough in order to cover all the costs that they are generating. However, odds are that with a successful product and successful marketing campaigns that hinge on promotional products a person can easily make money from the proce
Other studies throughout the years, as well as some of our own experiences seem to bear this out. Ever been in an organization where 20% of the people seemed to do 80% of the work? Oddly enough, that's roughly the percentages the study I mentioned came up with.
Not only were 20% of the sales force generating 80% of the sales, it seemed that,
If you have made up your mind about starting your own business on the internet, look away from your huge money-fall expectations and pay attention to these pieces of advice. You can find tons of information on the subject online, but I can tell you that business on the internet is not so different from any other kind of business, so the basic rules are the same:* Create a business plan and treat it as a living document, some parts of the initial plan will turn out successful, others will fail:that’s why you have to revise that plan at regular intervals and accommodate it according to the market rules.* Do not trust companies that offer to build your web site, most of them will give you hard time alte
Not only were 20% of the sales force generating 80% of the sales, it seemed that, in general, out of 100 contacts, they got to do about 20 presentations. Out of 100 presentations, they got about 20 sales.
Now these figures are not gospel, and merely indicate a trend, but they can be used to our profit. In the area of statistics, it is known that it is difficult to get an accurate analysis or prediction from a small sample. The larger the sample, the more accurate the results!
Okay, so if the 80/20 rule is true, and if I have a decent product and presentation, and if I remember to brush my teeth and put on clean underwear before making my pitch, I should nail 20 out of 100?
Well, again, this figure is merely indicative of a trend, but if you make a large number of pitches...er, presentations, you should expect to see some of them translate into sales, hence the "location, location, location" crack. Or maybe I should have said, "locations, locations, locations"?
Lots of locations
The more ads you place, the more brochures you hand out, the more links you provide to your offer, e
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