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Answer You - Secret Marketing Plan
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.One of the useful methods of valuing ideas is to compare the type of idea with those types of ideas that have previously been most successful.Franklin (2003) notes that some kinds of ideas are more successful than others. He notes six types:a) Need spotting – involves actively finding an answer to a problem.b) Solution spotting – involves finding a problem for a solution.c) Market Research – ideas generated as a result of market research.d) Random event – moments of serendipity when people stumb
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d.
In banking and investing and insurance, many thousands of service-minded people enjoy client loyalty. Yet, most labour under a false basic assumption about why clients are loyal to them or their institution, rather than competitors. What really generates loyalty is warmth.The dominant view of loyalty in financial services equates loyalty with simple continuity of service. “If they keep on dealing with you, that means they’re loyal.” This makes sense, but it lacks a basic understanding of what motivates people to be loyal.This view also supposes that people become loyal to whomever best satisfies their service requirements. “If they can read statements that arrive on time, and find good numbers in them, then you just need be nice and keep it up.” This makes sense, too. But does loyalty come simply from satisfying requirements and smiling?By conventional wisdom, good investment performance and reliable admin are not quite enough from investment advisors or financial planners. Indeed, they strive to have impressive diplomas and professional certifications, to dress for success, and to e
I would advise anyone who is serious about winning market share and dominating their market area to review this outline. First; print out this article and modify the outline to fit your business, our business is a mobile car wash and different than yours. Then once you have the outline most resembling your exact business model then put a paragraph or two to each item. Calculate how you will achieve each of the lettered and numbered items, quickly and efficiently as you position your team to win. Then take this a rough draft of your new grass roots marketing plan. Next; type it up double spaced and tightening it up then put it in a safe where no one can find it. War planners throughout history and political planners do this to win. If you really want to win in your business whether you are in small business or run a multi-state operations with hundreds of outlets you will still need to get down and dirty and take the fight to the enemy with a team worthy of strength of character and resolve.
BONZAI AND BLITZ MARKETING
I. PRE-SCOUT INFORMATION GATHERING
A. Computer Data And Mapping
1. ESRI (Geographic Information System)
a. ARC/INFO And PC ARC/INFO
b. ARC DATA
c. ARC VIEW
d. ARC CAD
e. ARC CITY
f. ARC USA
g. Business Map
2. Mapping Programs
a. Delorma (Phone Search USA)
b. Rand McNally
c. AAA Street Finder
d. Select-A-Map
B. Business Lists (PRO CD And Power Finder)
1. Industries
a. Aircraft
b. Trucking
c. Bus
d. Railroad
e. Corporate
f. Governments
g. Automotive
h. Construction
2. Programs Used (CD ROMs)
a. Select-A-Phone
b. 16 Million Business Listings
c. Phone Disk Business
d. Power Finder
e. Yellow Page Listings (CD ROM)
C. Fax Listings
1. Trading
2. Buying
3. Programs
a. Fax Book
b. PRO CD FAX
D. E-Mail Addresses
1. E-Mail Yellow Pages
2. E-Mail Search By City
E. Data Information Services Which Support Windows 95 & NT
1. Maps Etc., Inc.
2. Blackburn Services Company
3. Data Map, Inc.
4. ETAK Map, Inc.
5. National Research Bureau
F. Data Information Downloading
1. City Home Pages On The Internet
2. Chamber Of Commerce
a. Home Page
b. BBS Bulletin Board
3. Thompson Site Selection Research, Inc.
4. Urban Decision Systems
5. Equifax National Decision Systems
G. Data Information Services Which Support ESRI-GIS
1. Wessex Inc.
2. ETAK Map, Inc.
3. Business Location Research
4. Information Research, Inc. (Infoscan)
5. Maps Etc., Inc.
6. SMI-Auto Facts
H. Feasibility Studies
1. Blackburn Business Services
2. SMI-Auto Facts
3. SMI-Afflence/Net Worth
4. Claritas “Clout”
5. Market Statistics, Inc.
I. Data Charting
1. Census Data (Tiger Files)
2. Census Tracts
3. Zip Plus Four Coding Areas
4. Traffic Studies
5. DMV Reports/Demographics
II. DRIVE THROUGH CITY, THREE TO FOUR HOURS
III. PRE-SCOUT PROSPECTIVE FRANCHISEE MEETING
IV. BONZAI MARKETING
A. Send Scout
1. Survey Area
a. Identify Retail Centers
aa. Travel Agencies
ab. Hair Salons
ac. Small Retail Shops
ad. Insurance Offices b.
Office Complexes
aa. Multi-Tenant Buildings
ab. Single Company Stand Alones
c. Industrial Areas
aa. Manufacturing
ab. Small Truck Fleets
ac. Distribution Companies
ad. Railroad Tracks
ae. Warehouses
af. Material Yards
d. Chamber Of Commerce Visit
aa. Directory
ab. Community Lists (Rotary, Kiwanis, Elk, Lions, etc.)
ac. Board Members, Directors, etc.
ad. Maps (10)
ae. Offer Assistance
e. Airport?
f. Military Base?
g. Large Government Buildings
2. Visit City Hall
a. Planning Dept.
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d.
Besides the dynamics associated with search engine optimization, search engine marketing, pay-per-click, cost-per-click, backlinks, blogs, meta tags, and a website backend whose design is accommodating to search engine crawls, one of the most important aspects of creating an online business is distinguishing yours from its competitors by creating your own unique brand.So, you may be asking yourself, "Yeah, how do I make my online business stand out from the competition?" Well, for starters, your website should have a clean, consistent layout that makes it easy for visitors to navigate and search for products. Otherwise, branding becomes an exercise in futility, which if executed improperly, will definitely deter first-time visitors from visiting your site again, making a purchase, recommending it to friends, co-workers, or family members.Once you have defined the fundamental structural framework and functionality of your online store, you should then invest the necessary time to produce high-quality images and a solid product description for each product you want to sell online. Product des
BONZAI AND BLITZ MARKETING
I. PRE-SCOUT INFORMATION GATHERING
A. Computer Data And Mapping
1. ESRI (Geographic Information System)
a. ARC/INFO And PC ARC/INFO
b. ARC DATA
c. ARC VIEW
d. ARC CAD
e. ARC CITY
f. ARC USA
g. Business Map
2. Mapping Programs
a. Delorma (Phone Search USA)
b. Rand McNally
c. AAA Street Finder
d. Select-A-Map
B. Business Lists (PRO CD And Power Finder)
1. Industries
a. Aircraft
b. Trucking
c. Bus
d. Railroad
e. Corporate
f. Governments
g. Automotive
h. Construction
2. Programs Used (CD ROMs)
a. Select-A-Phone
b. 16 Million Business Listings
c. Phone Disk Business
d. Power Finder
e. Yellow Page Listings (CD ROM)
C. Fax Listings
1. Trading
2. Buying
3. Programs
a. Fax Book
b. PRO CD FAX
D. E-Mail Addresses
1. E-Mail Yellow Pages
2. E-Mail Search By City
E. Data Information Services Which Support Windows 95 & NT
1. Maps Etc., Inc.
2. Blackburn Services Company
3. Data Map, Inc.
4. ETAK Map, Inc.
5. National Research Bureau
F. Data Information Downloading
1. City Home Pages On The Internet
2. Chamber Of Commerce
a. Home Page
b. BBS Bulletin Board
3. Thompson Site Selection Research, Inc.
4. Urban Decision Systems
5. Equifax National Decision Systems
G. Data Information Services Which Support ESRI-GIS
1. Wessex Inc.
2. ETAK Map, Inc.
3. Business Location Research
4. Information Research, Inc. (Infoscan)
5. Maps Etc., Inc.
6. SMI-Auto Facts
H. Feasibility Studies
1. Blackburn Business Services
2. SMI-Auto Facts
3. SMI-Afflence/Net Worth
4. Claritas “Clout”
5. Market Statistics, Inc.
I. Data Charting
1. Census Data (Tiger Files)
2. Census Tracts
3. Zip Plus Four Coding Areas
4. Traffic Studies
5. DMV Reports/Demographics
II. DRIVE THROUGH CITY, THREE TO FOUR HOURS
III. PRE-SCOUT PROSPECTIVE FRANCHISEE MEETING
IV. BONZAI MARKETING
A. Send Scout
1. Survey Area
a. Identify Retail Centers
aa. Travel Agencies
ab. Hair Salons
ac. Small Retail Shops
ad. Insurance Offices b.
Office Complexes
aa. Multi-Tenant Buildings
ab. Single Company Stand Alones
c. Industrial Areas
aa. Manufacturing
ab. Small Truck Fleets
ac. Distribution Companies
ad. Railroad Tracks
ae. Warehouses
af. Material Yards
d. Chamber Of Commerce Visit
aa. Directory
ab. Community Lists (Rotary, Kiwanis, Elk, Lions, etc.)
ac. Board Members, Directors, etc.
ad. Maps (10)
ae. Offer Assistance
e. Airport?
f. Military Base?
g. Large Government Buildings
2. Visit City Hall
a. Planning Dept.
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d.
In today’s market place, it is important to make your name stand out from the rest. The business environment becomes more and more competitive and the challenge to outshine everyone else becomes more predominant. The average person spends several hours a day at their computer. So take this great opportunity to show off your logo and message. Gift mousemats custom printed with your business or brand name in creative fonts, to your valued customers and outstanding employees and sales force.Custom printed mouse mats are an economical way to get your business or brand out there for awareness and recognition among your customers. With a custom printed mouse mat, your logo will be displayed on the desks for a long time to come. Mouse mats are omnipresent. Can you think of an office without at least one computer or a mouse mat, in today’s world? Promotional mouse mats are a great way to keep your brand highlighted in the eyes of the consumer. These act as mini billboards for your company. Promotional mouse mats come in many shapes, sizes, colours, and price.As most businesses are now technology dr
g. Automotive
h. Construction
2. Programs Used (CD ROMs)
a. Select-A-Phone
b. 16 Million Business Listings
c. Phone Disk Business
d. Power Finder
e. Yellow Page Listings (CD ROM)
C. Fax Listings
1. Trading
2. Buying
3. Programs
a. Fax Book
b. PRO CD FAX
D. E-Mail Addresses
1. E-Mail Yellow Pages
2. E-Mail Search By City
E. Data Information Services Which Support Windows 95 & NT
1. Maps Etc., Inc.
2. Blackburn Services Company
3. Data Map, Inc.
4. ETAK Map, Inc.
5. National Research Bureau
F. Data Information Downloading
1. City Home Pages On The Internet
2. Chamber Of Commerce
a. Home Page
b. BBS Bulletin Board
3. Thompson Site Selection Research, Inc.
4. Urban Decision Systems
5. Equifax National Decision Systems
G. Data Information Services Which Support ESRI-GIS
1. Wessex Inc.
2. ETAK Map, Inc.
3. Business Location Research
4. Information Research, Inc. (Infoscan)
5. Maps Etc., Inc.
6. SMI-Auto Facts
H. Feasibility Studies
1. Blackburn Business Services
2. SMI-Auto Facts
3. SMI-Afflence/Net Worth
4. Claritas “Clout”
5. Market Statistics, Inc.
I. Data Charting
1. Census Data (Tiger Files)
2. Census Tracts
3. Zip Plus Four Coding Areas
4. Traffic Studies
5. DMV Reports/Demographics
II. DRIVE THROUGH CITY, THREE TO FOUR HOURS
III. PRE-SCOUT PROSPECTIVE FRANCHISEE MEETING
IV. BONZAI MARKETING
A. Send Scout
1. Survey Area
a. Identify Retail Centers
aa. Travel Agencies
ab. Hair Salons
ac. Small Retail Shops
ad. Insurance Offices b.
Office Complexes
aa. Multi-Tenant Buildings
ab. Single Company Stand Alones
c. Industrial Areas
aa. Manufacturing
ab. Small Truck Fleets
ac. Distribution Companies
ad. Railroad Tracks
ae. Warehouses
af. Material Yards
d. Chamber Of Commerce Visit
aa. Directory
ab. Community Lists (Rotary, Kiwanis, Elk, Lions, etc.)
ac. Board Members, Directors, etc.
ad. Maps (10)
ae. Offer Assistance
e. Airport?
f. Military Base?
g. Large Government Buildings
2. Visit City Hall
a. Planning Dept.
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d.
A Computerized Time Clock System is an employee time tracking system that is suitable for most organizations. A computerized time clock collects employee Punch IN (time in) and Punch OUT (time out) information and combines and collates it into management reports. These reports are typically used for generating the information required to produce the payroll.Computerized time clock systems are available in different configurations and capacities so you can build a system to match the size of your organization.The system consists of one or more punch card or access units combined with software that runs on an ordinary PC or other computer system (UNIX, LINUX etc).The punch card or access unit(s) collect the employee Punch IN (time in) and Punch OUT (time out) data and pass it onto the computer, where it is used to generate management reports and potentially the payroll. Used together the components create a computerized time clock system.The major benefit of these systems is that once set up, they automatically collect all the employee information into a central computer (genera
2. SMI-Auto Facts
3. SMI-Afflence/Net Worth
4. Claritas “Clout”
5. Market Statistics, Inc.
I. Data Charting
1. Census Data (Tiger Files)
2. Census Tracts
3. Zip Plus Four Coding Areas
4. Traffic Studies
5. DMV Reports/Demographics
II. DRIVE THROUGH CITY, THREE TO FOUR HOURS
III. PRE-SCOUT PROSPECTIVE FRANCHISEE MEETING
IV. BONZAI MARKETING
A. Send Scout
1. Survey Area
a. Identify Retail Centers
aa. Travel Agencies
ab. Hair Salons
ac. Small Retail Shops
ad. Insurance Offices b.
Office Complexes
aa. Multi-Tenant Buildings
ab. Single Company Stand Alones
c. Industrial Areas
aa. Manufacturing
ab. Small Truck Fleets
ac. Distribution Companies
ad. Railroad Tracks
ae. Warehouses
af. Material Yards
d. Chamber Of Commerce Visit
aa. Directory
ab. Community Lists (Rotary, Kiwanis, Elk, Lions, etc.)
ac. Board Members, Directors, etc.
ad. Maps (10)
ae. Offer Assistance
e. Airport?
f. Military Base?
g. Large Government Buildings
2. Visit City Hall
a. Planning Dept.
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d.
As they always say “It’s not what you know, it’s who you know.”Of course just knowing people doesn’t necessarily get you the job, or the promotion, or the contract you wanted, but it certainly can help; so long as people don’t think you are using them.It’s true that networking is extremely important, so finding new contacts is the key to your continuing success; you need to learn out about networking meetings or events in your area.Before you go to an event you should think about what you want to achieve. Who will be there? Decide who you would like to meet and what information you would like to take away. This will ensure that you remain focused and have a successful meeting.Use your Capsule Profile from the ‘Presentation Statements’ that we discussed in the self-marketing section of the website. http://www.your-career-change.com/personal-marketing.htmlYou have about thirty seconds to get a person’s interest or you lose your chance. Planning this beforehand is absolutely essential. You need to sell yourself before you can ask for the information or contacts you
b. Business License Dept.
c. Administration Dept.
aa. Gather Demographic Information
ab. City Resources
ac. City Clerk About Politics Of Town
d. Purchasing Dept.
aa. Who Cleans Graffiti
ab. How They Wash Vehicles
ac. Sidewalk Cleaning
3. Large Companies/Government Agencies With Fleets
a. Trash Company
b. Federal Express Office
c. U.S.P.S.
d. U.P.S. Terminal
e. Cement trucks
f. Train Depot
g. Trucking Companies
h. Highway Patrol Office
i. Railway Depot
j. Cal Trans
k. Utility Companies
l. Bus Company Terminal
m. Park Districts
n. Cab Companies
o. Rent-A-Car Companies
p. Police Dept.
4. Locate A Domino's Pizza Store
5. Locate Kinko's Copy Center
6. Possible Co-Op Advertisers
a. Tanning Salons
b. Karate Studios
c. Health Clubs
d. Dinner Restaurants
e. Printing Shops
7. Find Cheapest Hotel Room
8. Get An Industry Guide For Area
9. Phone Book (Acquire)
10. Categorize Residential Areas
a. Apartment Complexes
b. Condos
c. Single Family Complexes
d. Gated Communities
e. Upper Middle Class Areas
11. Nearest College Or University
a. Labor Pool
b. Future Franchisees
c. Flyer Distributors
B. Scout Compiles Information
1. Make Story Board With Map Of Area
a. Outline Commercial And Residential Areas
b. Define Target Areas/Hot Spots
c. Label Highest Profit Areas To Be Hit
2. Make Data Base Of:
a. VIP's, Mayor, Chamber Members, Directors, Community Members, Club Presidents, etc.
b. All Businesses, Industry Guide, Yellow Pages, etc.
c. Chamber Businesses
d. Potential Accounts: Trucking Companies, Government, Rent-A-Car
e. Fax Data Base Shell
3. Data Labor Pool Base
C. Associates Arrive With New Franchisee
V. BLITZ TIME
A. Round Up Resources
1. Students (4) Walk Business Districts
a. Gather Business Cards With Fax Numbers
b. (4) Car Wash Truck Wash In #1 Highest Profit Area
c. Team Meeting
2. Second Day - Acceleration
a. Students Hit Coffee And Donut Shops
b. Moms Dropping Kids At School At 8am
c. Office Complexes, More Fax Numbers
d. Four Major Restaurants For Business Lunches
e. Lance Goes On A Mission
aa. City Business License
ab. Meeting With Chamber Of Commerce
* BBS Board System
* Crime Watch
* Fax Data Base
* Join Chamber
* Grand Opening Data
* Car Wash Coupons
* Volunteer
ac. Phone Calls
* President Of All Clubs
* Politicians
* Competitors
* Tentative Sales Calls To Government Agencies
ad. Board Of Realtors
* Coupons
* Join - Add On Computer
3. Day Three - Saga Continues
a. Students Hit Phone Booths
b. Bulletin Boards
c. Realty Offices (Boxes)
d. Grocery Stores
e. Restaurants
f. Park And Rides
4. Day Four - Big Parade
a. Students In Cars With Signs
b. Cash Wash Trucks
c. Driving Through Shopping Centers
d. Driving Through Business Complexes
e. Driving Through Colleges
f. Grocery Stores Everybody
g. Students Leave 6pm
5. Fax List Complete
6. Lance And Franchisee Sit Down And Bid Fleet Accounts By Fax And By Mail
7. Day Five - Start Corporate Employee Program
Expert and Franchisee
8. Lance And Computer Person Set Up System
9. Media Blitz - Corporate Washing, Fundraisers, Follow-Up Press Releases
10. Inserts In Newspaper. - We're Done
B. Throw A Party
C. Scout Any Competitors And Route Days
(Make Data Base Of This)
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