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Answer You - Get Results: Start with Your Marketing Message and Objective
Why Successful Government Contractors Never “Wear Flip-Flops”A photo of Northwestern University's national championship women's lacrosse team, taken during the athletes' recent visit to the White House, shows most of the nine women in the front row wearing flip-flop sandals along with their dresses and skirts. This created a flip-flop flap.The entire flip-flop flap is based upon presenting oneself in the appropriate manner to suit the audience. Yes, the young women were inexperienced in dressing to meet the President, but their mistake was in using their own judgment based upon acceptable dress in situations they normally experience. They failed to look at the acceptable dre
Recently a new client described his horror story of spending a significant part of his budget on contracting with a paid search service provider. The resulting paid search campaign was a major failure in terms of satisfying
Standardizing Quality SystemsThe ISO, or International Organization for Standardization, was established in 1947 to develop international standards for everything from electronics to management systems. Having over 13,000 standards currently in place, ISO has created the auditing and certification process known as ISO 9001. This began the drive toward quality standards.Improving Customer SatisfactionCompanies choose to implement ISO 9001 and get certified because many customers and industries require it. By keeping customers happy, they can increase sales and profitability for their business. And if an area of the company’s program appears to be too bureaucrati
Although he did not disagree with the concept, he re-focused the discussion on the importance of an enterprise establishing their marketing message and objective even BEFORE contemplating their traditional or Internet marketing strategies. What an excellent point! What about you…
• Have you created a clear and concise marketing message?
• Have you defined your customer benefits and integrated them into your message?
• Have you established a measurable objective to determine your success by?
Your Marketing Objective Defines Your Results
Business owners and marketers have a tendency to think in broad terms about their marketing objective by focusing on ones such as “generating traffic” or “designing a website.” Instead, the effectiveness of their internet marketing strategies should be driven by specific marketing objectives established from the end result required of the business to be economically sustainable.
For example, “generating traffic” is not directly tied to a financial objective like “generating a cost per sale of $75.” The common misperception of “traffic equals sales” has wasted tremendous amounts of business’ capital on poor quality website traffic. In addition some businesses have developed negative attitudes towards Internet marketing by falsely associating poor results to it instead of to a lack of an objective.
Recently a new client described his horror story of spending a significant part of his budget on contracting with a paid search service provider. The resulting paid search campaign was a major failure in terms of satisfying t
Remember the old slogan that “children should be seen and not heard?”Clearly, that no longer applies to teens and tweens, prepubescents 8 to 14 years old. These days, teens and tweens are seen and heard, loudly and clearly.What should business people do about these two groups? Just wait until they grow up? No, not at all. You need to take action now.Though not always old enough to buy our products, we need continuous marketing communications to teens and tweens, starting now.Properly done, that can develop a positive relationship between tweens and teens and your business, positioning you for future long term success.As author Anne Southerlan
• Have you created a clear and concise marketing message?
• Have you defined your customer benefits and integrated them into your message?
• Have you established a measurable objective to determine your success by?
Your Marketing Objective Defines Your Results
Business owners and marketers have a tendency to think in broad terms about their marketing objective by focusing on ones such as “generating traffic” or “designing a website.” Instead, the effectiveness of their internet marketing strategies should be driven by specific marketing objectives established from the end result required of the business to be economically sustainable.
For example, “generating traffic” is not directly tied to a financial objective like “generating a cost per sale of $75.” The common misperception of “traffic equals sales” has wasted tremendous amounts of business’ capital on poor quality website traffic. In addition some businesses have developed negative attitudes towards Internet marketing by falsely associating poor results to it instead of to a lack of an objective.
Recently a new client described his horror story of spending a significant part of his budget on contracting with a paid search service provider. The resulting paid search campaign was a major failure in terms of satisfying
A shredder is a machine that chops up unwanted materials into small pieces. Common types of shredders include paper shredders, file shredders and chip shredders. Shredders can cut tissue paper, computer printouts, floppy disks, compact disks, plastics, wood planks and any other material. Shredders are commonly used for recycling purposes, waste reduction and creating packing material.Paper shredders cut sheets of paper into small pieces. Paper shredders are mainly used to protect business or personal information. Different types of paper shredders include home paper shredders, office paper shredders and high volume paper shredders. Paper shredders can also be used to shred checks, bank st
• Have you established a measurable objective to determine your success by?
Your Marketing Objective Defines Your Results
Business owners and marketers have a tendency to think in broad terms about their marketing objective by focusing on ones such as “generating traffic” or “designing a website.” Instead, the effectiveness of their internet marketing strategies should be driven by specific marketing objectives established from the end result required of the business to be economically sustainable.
For example, “generating traffic” is not directly tied to a financial objective like “generating a cost per sale of $75.” The common misperception of “traffic equals sales” has wasted tremendous amounts of business’ capital on poor quality website traffic. In addition some businesses have developed negative attitudes towards Internet marketing by falsely associating poor results to it instead of to a lack of an objective.
Recently a new client described his horror story of spending a significant part of his budget on contracting with a paid search service provider. The resulting paid search campaign was a major failure in terms of satisfying
A good logo design is the basic consideration of almost every company that wants to make an impact in the market. Marketing tools used by a company, whether print material or broadcast commercials, somehow exhibit the company’s logo. This simply means that your logo designs are your representatives in the market.There are certain well known companies out in the market having abstract logo designs namely Pepsi, Addidas, Nike, etc. People probably wonder why they choose abstract logo designs instead of going for something that makes sense. The answer is simple; because abstract logo designs direct the attention towards the companies then to the logo design itself. Abstract logo designs crea
For example, “generating traffic” is not directly tied to a financial objective like “generating a cost per sale of $75.” The common misperception of “traffic equals sales” has wasted tremendous amounts of business’ capital on poor quality website traffic. In addition some businesses have developed negative attitudes towards Internet marketing by falsely associating poor results to it instead of to a lack of an objective.
Recently a new client described his horror story of spending a significant part of his budget on contracting with a paid search service provider. The resulting paid search campaign was a major failure in terms of satisfying
Multi-Level marketing aka Direct Selling, Network Marketing, MLM is a powerful business concept for many different reason but mainly for the income it can provide the Network Marketer. It’s so power many fortune 500 companies have used this method and many have turned into multi-million dollar empires.So why can’t an average person do the same?You can! There are many average people already working great Multi-Level Marketing home based business opportunities! And the best thing is, right now is an excellent time to get started in one!Many multi-millionaires have taken note to the concept of MLM as a business model an average person can work and build significant wealth.c. In addition some businesses have developed negative attitudes towards Internet marketing by falsely associating poor results to it instead of to a lack of an objective.
Recently a new client described his horror story of spending a significant part of his budget on contracting with a paid search service provider. The resulting paid search campaign was a major failure in terms of satisfying the client management’s net profit objective. Actually, to be precise, the campaign caused a massive negative net profit.
After asking further questions to understand why the situation occurred, I discovered that the blame could not be attributed to the service provider’s failure to perform but instead to the client’s failure to define the correct marketing objective.
The client contracted with the service provider under an objective of “generating traffic” versus “generating a positive net profit.” The goal of “generating a positive net profit” involves a more strategic performance-centered setup and management of a paid search campaign which this particular service provider was not capable of delivering through their business model.
Unfortunately, directed by the client’s defined objective, the service provider delivered massive volumes of paid search “visitor traffic” which failed to satisfy the client’s non-communicated but expected increase in positive net profit.
Your Marketing Objective is the Balance between Determining Success and Failure.
By defining a measurable objective, an internet marketing strategy is regulated by the resulting increase or decrease of it. From this perspective, a simple “yes/no” decision is made as to the success of a particular strategy: “Yes” it achieved the marketing objective and should be maximized; or “No” it fell short of achieving the marketing objective and should be dropped or the message adjusted and tested again. Without a measurable objective, the success of an internet marketing strategy is determined by subjectiv
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