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  • Answer You - Personalized Sales: Should Clients be Called by Their First Names?

    Job Seeking Advice For College Graduates
    After spending many late nights studying at the college library and hurrying to finish your term papers, you have finally graduated and it is now time to search for full-timeemployment. However, unless you have special training in a particular field, many college graduates will have to search for entry-level positions. The job search for an entry-level position is oftendifficult, but having
    said they had been ignored. Twenty-eight per cent said the sales associate acted is if he or she was doing them a favor to wait on them. And 13% said they were treated with a sour attitude, sarcasm, arguments, and smart remarks.

    So it is not surprising that 37% said

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    a. Marketing success begins with your attitude or your state of mind towards the marketing process. If you think that marketing is difficult and burdensome, that's exactly how it will be to you.See marketing as a fun thing to do. Believe that your marketing WILL bring you lots of customers. Decide to enjoy the process (you have to do it anyway, so you might as well enjoy it),then go
    I entered a famous clothing store. A sales associate approached me, helped me find what I needed, and offered to hang garments in the dressing room. "What is your first name?" she asked.

    "Harriet," I said without thinking. While I was in the dressing room other sales associates walked by and called, "How are things going Harriet?" A child in the next dressing room said my name. Then, just to drive the point home, check-out person handed me my receipt and said, "Thank you Harriet."

    I appreciated the thank-you, but not the first name. Having strangers call me by my first name is too personal for me.

    Whether you are selling products, services, or memberships, courtesy is crucial to closing the deal. Customers want to be treated with courtesy and respect. Give them these things and customers will come back again. Unfortunately, some businesses do not understand this.

    A national e-survey conducted by Eticon, Inc., measured the impact of rudeness on business. A total of 1611 business people were contacted and 110 responded. Forty-three percent of the respondents said they had been ignored. Twenty-eight per cent said the sales associate acted is if he or she was doing them a favor to wait on them. And 13% said they were treated with a sour attitude, sarcasm, arguments, and smart remarks.

    So it is not surprising that 37% said

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    associates walked by and called, "How are things going Harriet?" A child in the next dressing room said my name. Then, just to drive the point home, check-out person handed me my receipt and said, "Thank you Harriet."

    I appreciated the thank-you, but not the first name. Having strangers call me by my first name is too personal for me.

    Whether you are selling products, services, or memberships, courtesy is crucial to closing the deal. Customers want to be treated with courtesy and respect. Give them these things and customers will come back again. Unfortunately, some businesses do not understand this.

    A national e-survey conducted by Eticon, Inc., measured the impact of rudeness on business. A total of 1611 business people were contacted and 110 responded. Forty-three percent of the respondents said they had been ignored. Twenty-eight per cent said the sales associate acted is if he or she was doing them a favor to wait on them. And 13% said they were treated with a sour attitude, sarcasm, arguments, and smart remarks.

    So it is not surprising that 37% said

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    e. Having strangers call me by my first name is too personal for me.

    Whether you are selling products, services, or memberships, courtesy is crucial to closing the deal. Customers want to be treated with courtesy and respect. Give them these things and customers will come back again. Unfortunately, some businesses do not understand this.

    A national e-survey conducted by Eticon, Inc., measured the impact of rudeness on business. A total of 1611 business people were contacted and 110 responded. Forty-three percent of the respondents said they had been ignored. Twenty-eight per cent said the sales associate acted is if he or she was doing them a favor to wait on them. And 13% said they were treated with a sour attitude, sarcasm, arguments, and smart remarks.

    So it is not surprising that 37% said

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    come back again. Unfortunately, some businesses do not understand this.

    A national e-survey conducted by Eticon, Inc., measured the impact of rudeness on business. A total of 1611 business people were contacted and 110 responded. Forty-three percent of the respondents said they had been ignored. Twenty-eight per cent said the sales associate acted is if he or she was doing them a favor to wait on them. And 13% said they were treated with a sour attitude, sarcasm, arguments, and smart remarks.

    So it is not surprising that 37% said

    How The Marketing Treasure Chest Helped Me
    I have always found that an original and relevant idea is a great help when seeking to win new business.Good ideas are attractive. They intrigue people and that gets them interested in what you want to tell them.But, did you notice that I also used the word “relevant” in the first paragraph. Good ideas won’t help you if they are simply good ideas, there must be something in the
    said they had been ignored. Twenty-eight per cent said the sales associate acted is if he or she was doing them a favor to wait on them. And 13% said they were treated with a sour attitude, sarcasm, arguments, and smart remarks.

    So it is not surprising that 37% said they would take their business elsewhere. Even in a high-tech world courtesy is important. Personalized sales may be a marketing trend, but there is a gray area between personal and too personal, especially when it comes to names.

    Lydia Ramsey, author of the best-selling book, "Manners That Sell: Adding Polish That Builds Profits," thinks manners can make or break a sale. Ramsey has written many articles about etiquette and they are posted on her Website, http://mannersthatsell.com. One article contains a true and false quiz. Question four asks if you need to ask a client's permission before using their first name.

    Her answer: Though business is more relaxed these days, you should not assume that you can address clients by their first names. "Use their titles and last names until they ask you to do otherwise," Ramsey advises.

    In the business world etiquette training is now a business trend. Baker Communications Inc., a Texas company with offices in six cities, offers a Business Etiquette Training Workshop, and the objectives are posted on its Web site. Learning h

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