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    Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility.

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    asons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility.

    In my years as a public relations professional, I've developed a good system that financial

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    and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility.

    In my years as a public relations professional, I've developed a good system that financial

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    my years as a public relations professional, I've developed a good system that financial planners can use to track contacts with the media.

    It's simple. Just two logs that you can keep in a paper notepad, or in a spreadsheet program on your computer.

    Keep one log to track reporters that you have contacted. It should have these three columns: A column for the names of the reporters you’ve contacted, a column that lists what e

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