But seeing the full potential of a trade show program for your company requires a different type of planning. It requires setting objectives for show participation for your company, and short-range goals for each show you plan to attend. This show plan should be a written document that drives show participation decisions from show selection to exhibit design, to evaluation and measurement tools.

Here are a few things to consider so that your next trade show will be a success:

• Set Objectives - Set specific, measurable and meaningful objectives. Relay to those working the booth.
• Accountability - Everyone should agree to meet the specific objectives that have been set.
• Booth Behavior - Each person must learn the 'art' of presenting themselves to their audience, they should be aware of negative body language and develop a positive 'UP' attitude.
• Sales techniques - Learn th
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  t seeing the full potential of a trade show program for your company requires a different type of planning. It requires setting objectives for show participation for your company, and short-range goals for each show you plan to attend. This show plan should be a written document that drives show participation decisions from show selection to exhibit design, to evaluation and measurement tools.

  Here are a few things to consider so that your next trade show will be a success:

  • Set Objectives - Set specific, measurable and meaningful objectives. Relay to those working the booth.
  • Accountability - Everyone should agree to meet the specific objectives that have been set.
  • Booth Behavior - Each person must learn the 'art' of presenting themselves to their audience, they should be aware of negative body language and develop a positive 'UP' attitude.
  • Sales techniques - Learn t
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    This show plan should be a written document that drives show participation decisions from show selection to exhibit design, to evaluation and measurement tools.

    Here are a few things to consider so that your next trade show will be a success:

    • Set Objectives - Set specific, measurable and meaningful objectives. Relay to those working the booth.
    • Accountability - Everyone should agree to meet the specific objectives that have been set.
    • Booth Behavior - Each person must learn the 'art' of presenting themselves to their audience, they should be aware of negative body language and develop a positive 'UP' attitude.
    • Sales techniques - Learn t
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      a success:
      • Set Objectives - Set specific, measurable and meaningful objectives. Relay to those working the booth.
      • Accountability - Everyone should agree to meet the specific objectives that have been set.
      • Booth Behavior - Each person must learn the 'art' of presenting themselves to their audience, they should be aware of negative body language and develop a positive 'UP' attitude.
      • Sales techniques - Learn t
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      • Booth Behavior - Each person must learn the 'art' of presenting themselves to their audience, they should be aware of negative body language and develop a positive 'UP' attitude.
      • Sales techniques - Learn the specialized 'show' sales techniques to help complete the objectives, which include:
      • Introduction - Look like you are happy to be there, make eye contact, and ask open-ended questions.
      • Qualify - Before you tell a prospect anything; make sure that you know whom they are and why they are in your booth.
      • Presentation - demonstrate whenever possible. Talk benefits instead of features. Find the solution to your prospect's problem. Listen to the prospect's needs.
      • Close - Disengage with call to action or with a call for reaction.
      • Follow-up - Complete any promise you have made during the presentation or close within 10 days.

      Remember pre-show publicity - Make those last minute phone calls to your 10 best prospects; invite them to the booth.

      Post-show evaluation

      - Survey booth workers
      - Survey attendees to get their opinion