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  • Answer You - Watch Your Language or You'll Be Watching Your Customers' Backs as They Walk Away!

    Right On Target - Choosing Promotional Items For Your Market
    When you invest in promotional items, you have a goal in mind. It may be to increase your market visibility, or to increase your sales, or to prospect for new customers. They may be meant as a thank you or an enticement, or more commonly, as both. No matter the reason that you choose to give promotional gifts to your customers or prospective customers, it’s important to choose items and gifts that reach your target market. Here are some tips on effectively choosing and using promotional gifts to get the reaction you want from the right people – those that will buy your product.1. Define your target market first. It’s impossible to hit a bulls-eye when you
    ble to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt our own

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    Linguistic Giveaways!

    We experience the world only through our senses. If we didn’t see, hear, taste, smell, touch or feel any physical sensation, we would have 100% sensory deprivation and would have no experience of the world whatsoever. In fact we would probably die, because there would be no physical feedback telling our brain to make our heart beat with a certain rhythm, or telling our lungs that they needed to fill.

    So for us, “reality” is based firmly on what our physical senses tell us because we can only know the world through the senses we use to experience it. Whenever we attempt to describe our reality (ie communicate, even to ourselves) we display the senses we have used to process our experience, via the very words we select.

    These words are called predicates, and are the linguistic cues which alert us to which representational system someone is using. It can be most helpful to recognise and pace these in order to build and maintain rapport, and in fact if you do not pace these you may find your client or colleague has difficulty in trusting you or even understanding you.

    Take a look at the lists of predicates below and notice how easily you can now understand how language betrays someone’s internal processing!

    Visual Predicates: see, look, appear, view, show, illuminate, clear, focus, imagine, picture, catch a glimpse of, dim view, get a perspective on, eye to eye, in light of, make a scene, mind's eye, pretty as a picture, showing off, take a peek, well defined, vivid clarity

    Auditory Predicates: hear, listen, sound, make music, tell, harmonise, tune in/out, be all ears, rings a bell, silence, resonate, deaf, overtones, attune, outspoken, clear as a bell, call on, clearly expressed, describe in detail, earful, give me your ear, word for word, orchestrate

    Kinaesthetic Predicates: feel, touch, grasp, get hold of, slip through, catch on, tap into, make contact, throw out, turn around, hard, concrete, get a handle on, touch base, boils down to, come to grips with, connect with, cool/calm/collected, firm foundations, get a load of this, get in touch with, slipped my mind, hand in hand

    You might also from time to time hear some predicates which could be described as gustatory or olfactory: yummy, leaves a bad taste, tasteful, tasteless, stinks, soft buttery fabric, peachy! Most NLPers tend to lump these together with kinaesthetic predicates.

    Some words don’t seem to be attributable to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt our own

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    be our reality (ie communicate, even to ourselves) we display the senses we have used to process our experience, via the very words we select.

    These words are called predicates, and are the linguistic cues which alert us to which representational system someone is using. It can be most helpful to recognise and pace these in order to build and maintain rapport, and in fact if you do not pace these you may find your client or colleague has difficulty in trusting you or even understanding you.

    Take a look at the lists of predicates below and notice how easily you can now understand how language betrays someone’s internal processing!

    Visual Predicates: see, look, appear, view, show, illuminate, clear, focus, imagine, picture, catch a glimpse of, dim view, get a perspective on, eye to eye, in light of, make a scene, mind's eye, pretty as a picture, showing off, take a peek, well defined, vivid clarity

    Auditory Predicates: hear, listen, sound, make music, tell, harmonise, tune in/out, be all ears, rings a bell, silence, resonate, deaf, overtones, attune, outspoken, clear as a bell, call on, clearly expressed, describe in detail, earful, give me your ear, word for word, orchestrate

    Kinaesthetic Predicates: feel, touch, grasp, get hold of, slip through, catch on, tap into, make contact, throw out, turn around, hard, concrete, get a handle on, touch base, boils down to, come to grips with, connect with, cool/calm/collected, firm foundations, get a load of this, get in touch with, slipped my mind, hand in hand

    You might also from time to time hear some predicates which could be described as gustatory or olfactory: yummy, leaves a bad taste, tasteful, tasteless, stinks, soft buttery fabric, peachy! Most NLPers tend to lump these together with kinaesthetic predicates.

    Some words don’t seem to be attributable to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt our own

    Freelancers, Sub-contactors, and Creative Folks: A Testimonial is Worth 100 Cold Calls!
    If you hate cold calling, and even if you don't, you should start capitalizing on the work you’ve already done.So often we don’t utilize one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too self promotional.”Well of course it’s self promotional! That’s what good marketing is!When you are finished a project for a client, why not capture that moment in the client's own words to use for showing potential clients the value of your services? Testimonials are even m
    internal processing!

    Visual Predicates: see, look, appear, view, show, illuminate, clear, focus, imagine, picture, catch a glimpse of, dim view, get a perspective on, eye to eye, in light of, make a scene, mind's eye, pretty as a picture, showing off, take a peek, well defined, vivid clarity

    Auditory Predicates: hear, listen, sound, make music, tell, harmonise, tune in/out, be all ears, rings a bell, silence, resonate, deaf, overtones, attune, outspoken, clear as a bell, call on, clearly expressed, describe in detail, earful, give me your ear, word for word, orchestrate

    Kinaesthetic Predicates: feel, touch, grasp, get hold of, slip through, catch on, tap into, make contact, throw out, turn around, hard, concrete, get a handle on, touch base, boils down to, come to grips with, connect with, cool/calm/collected, firm foundations, get a load of this, get in touch with, slipped my mind, hand in hand

    You might also from time to time hear some predicates which could be described as gustatory or olfactory: yummy, leaves a bad taste, tasteful, tasteless, stinks, soft buttery fabric, peachy! Most NLPers tend to lump these together with kinaesthetic predicates.

    Some words don’t seem to be attributable to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt our own

    How to Save Money on Business Accounting and Bookkeeping
    It is a well-known fact that as your business becomes larger and more successful you will probably have to hire some type of extra help in dealing with financial calculations and bookkeeping. The larger you company becomes, however, the higher your accounting costs are likely to be, often making the need to pay for financial services a frustrating drain on your profits.There are ways to minimize these expenses, however, by increasing the efficiency of your company’s financial infrastructure.Since most accountants charge by the hour, your primary goal should be to make the work as easy (and non-time consuming) as possible for your accountant. One of the
    cates: feel, touch, grasp, get hold of, slip through, catch on, tap into, make contact, throw out, turn around, hard, concrete, get a handle on, touch base, boils down to, come to grips with, connect with, cool/calm/collected, firm foundations, get a load of this, get in touch with, slipped my mind, hand in hand

    You might also from time to time hear some predicates which could be described as gustatory or olfactory: yummy, leaves a bad taste, tasteful, tasteless, stinks, soft buttery fabric, peachy! Most NLPers tend to lump these together with kinaesthetic predicates.

    Some words don’t seem to be attributable to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt our own

    How To Double Your Real Estate Agent Referrals In 90 Days Or Less
    With the end of the first quarter of 2007 arriving, a more challenging, shrinking market for refinance originations, overall loan volume down, and the number of originators competing for that shrinking pie still being higher than ever, I have a question for you; How are you doing so far? Are you on track? How many sources of business do you have and what would happen to your income if one of those sources disappeared or suddenly under performed? By my observation and through non-scientific surveys of originators across the country, it appears that too many originators’ business is weighted heavily on the refinance side of the scale. The old “live and die by the refi.
    ble to any particular representational system: consider, think about, believe, calculate etc. This type of language is often used in technical or academic reporting and is considered to be “auditory digital”.

    Clash of the Predicates

    Because we generally have a preference for using one particular sensory system to process our “reality” it logically follows that our language predicates will be from that same sensory system. Thus someone might have a preponderance of visual predicates, while someone else might have mostly auditory predicates.

    If we fail to recognise that, and fail to adapt our own language to suit the person we’re communicating with, we risk not being understood, but more importantly, we risk that person feeling that we don’t understand them!

    Check this scenario:

    Customer: I can see difficulties with this. I just can’t picture it working.

    Salesperson: Let's walk through the specifications again and maybe you can get a better handle on the way it would work.

    Compared with this scenario:

    Customer: I can see difficulties with this. I just can’t picture it working.

    Salesperson: Let’s take a look at the specifications again and see if we can get some clarity on how it would look to you if it did work.

    The following exercises are designed to help build an awareness of the language predicates that people use, as well as a high level of skill in adapting your own language to theirs.

    Exercise - Heightened Awareness of Predicates and Breathing Cues

    Breathing cues can alert us to the type of sensory representational systems (V, A, K: visual, auditory, kinaesthetic) a person is using. When a person is breathing high in the chest (see shoulders moving) then they may be processing pictorially. When a person is breathing mid chest (abdomen not moving) they may be processing auditorially. When a person is breathing fully (abdomen moving in and out) they may be processing kinaesthetically.

    In groups of 3 or more, A talks to B about a situation, and every time A uses a predicate, B raises his/her hand, breathes in a V, A or K way, and names the word to which he/she was responding and which representational system he/she was modelling. C observes and comments on accuracy.

    Exercise - Gaining Facility in Switching to Other People’s Language

    In writing, describe the same sales proposal 3 times, using first visual, then auditory, then kinaesthetic predicates. Take about 4 lines of writing each time.

    What sensory preference do you think you have? Hint: In the sentence work above, one of the sentences may have seemed very easy, and the others more difficult.

    Be more aware of your clients’ language, and adapt your own appropriately, and you’ll greatly influence the quality of the connections that you make.

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