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    e and then to Fort Myers FL and then back to Texas helping franchisees who were running redline against well entrenched local businesses.

    Here are the things we had the most trouble deal

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    If you own a small business you are probably a little concerned when a franchised business comes to town, with all the brilliant marketing and company brand name recognition, but let me tell you that you can beat them if you will follow some fundamentals in marketing. How do I know this? Ah ha, you caught me, because I am a retired franchisor and I use to slaughter community based companies who had been community based businesses for 20-years with a single outlet thrust into their market.

    Listen to me when I tell you we never lost a market but we did occasionally have some great competition, which gave our franchisees a run for their money. I can remember being in crisis management mode at times. Driving from Washington State to Ohio and then to Nashville and then to Fort Myers FL and then back to Texas helping franchisees who were running redline against well entrenched local businesses.

    Here are the things we had the most trouble deali

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    ou that you can beat them if you will follow some fundamentals in marketing. How do I know this? Ah ha, you caught me, because I am a retired franchisor and I use to slaughter community based companies who had been community based businesses for 20-years with a single outlet thrust into their market.

    Listen to me when I tell you we never lost a market but we did occasionally have some great competition, which gave our franchisees a run for their money. I can remember being in crisis management mode at times. Driving from Washington State to Ohio and then to Nashville and then to Fort Myers FL and then back to Texas helping franchisees who were running redline against well entrenched local businesses.

    Here are the things we had the most trouble deal

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    ompanies who had been community based businesses for 20-years with a single outlet thrust into their market.

    Listen to me when I tell you we never lost a market but we did occasionally have some great competition, which gave our franchisees a run for their money. I can remember being in crisis management mode at times. Driving from Washington State to Ohio and then to Nashville and then to Fort Myers FL and then back to Texas helping franchisees who were running redline against well entrenched local businesses.

    Here are the things we had the most trouble deal

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    ave some great competition, which gave our franchisees a run for their money. I can remember being in crisis management mode at times. Driving from Washington State to Ohio and then to Nashville and then to Fort Myers FL and then back to Texas helping franchisees who were running redline against well entrenched local businesses.

    Here are the things we had the most trouble deal

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    e and then to Fort Myers FL and then back to Texas helping franchisees who were running redline against well entrenched local businesses.

    Here are the things we had the most trouble dealing with. The Vice President of the Rotary Club’s son ran a business competing against us. Join the Rotary, Kiwanis, Optimists, Elks, Lions or Knights of Columbus Club. We had trouble beating companies who were in the Chamber of Commerce and involved in grand openings and committees there. Join and get involved in your community thru the local Chamber.

    Some of our biggest and toughest competitors had businesses which were involved in Scouts, Little League, Soccer, HS Boosters Clubs, etc. so, participate in these groups. Most of all you need to position yourself as a community based business, thank your customers, ask for referrals, testimonials and the business.

    Think grass roots to beat the big guys. Does this mean you will win every time? No, but

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