Increase Sales by Being Unique - Please!
Be you-nique.Everyday in the mail, there are tons of junk that I get and throw away. But every now and then, a piece comes in that is so unique I am compelled to open it. Why? Because it is unique!Now the real question… How do you get your message across? Your uniqueness? The uniqueness of your company? Your products? And most importantly YOU?Lets talk about each of these areas individually:The uniqueness of your company - Now at this point, you’re saying to yourself “what uniqueness?” That is the whole point – you might have never even thought about it! Not for one minute! It is essential that every sales professional think through the uniqueness of their company.Let’s say, for example, that you work for a printing company. Wow - that is really unique. There aren’t many of those around. But bear with me - if you do work for a printing company, there are some unique qualities that may make a compelling story to tell your potential clients. Here are a few examples, but you are the one who has to look at your unique qualities and describe them effectively:Location - “We are the only printing company on Maple Street - so we can give you faster service.”Equipment - “We have just purchased the Whoop-dee-doo printer collator that prints, folds and packages your letters in half a second. Because it’s faster we can make our prices more competitive.