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    What's The Shelf Life Of Your Marketing?
    Your marketing information is perishable like a loaf of bread. Leave it on the shelf for longer than 7-10 days and it's stale as far as the majority of your prospects are concerned.I was talking with David, a client from Arizona who owns four physical therapy clinics in the Tucson area. I asked him how business has been since we talked two weeks ago. He said three of his clinics were booked solid but the fourth was suffering from a lack of clients.When I asked him what he thought was the problem, he acknowledged that his sales rep
    t cannot be sustained. As soon as the storm passes employees remember the harsh words and demands and experience residual resentment.

    The best advice for a manager is to take a time out and think before reacting to a problem. Cooling down gives the issue time to return to a proper perspective and gives a manager time to coordinate their response. Once you’ve cooled down and are ready to make your response remember that the person you talk to is your most valuable asset—your staff. They ar

    What Advisors, Managers, and Coaches Need to Know in Order to Maximize Performance
    When someone joins a group, a team, or takes a new job, they are seeking some experience or benefit that the group offers. In other words, they see the group as a resource to a particular experience or set of experiences. The choices they made to get into that position and the choice to join the group all have a basis in that which the person is seeking. The person has a vivid, passionate idea in their head which they believe they can turn into reality. They view the group as a resource for their efforts to make it all happen.Too oft
    “Happy people sell more,” is a clich? that every manager hears but doesn’t really listen to. Good morale seems to have a trickle down effect and when a manager is happy, everyone is happy. But to boost sales, everybody has to be happy even when the manager is not. Morale building through employee coaching has to be a real commitment by managers and owners alike. When you see morale translated into sales it is easy to see why this is so vital. When you see dollars flooding into your business when morale is high and employees are happy and motivated you will see the wisdom in consciously stimulating morale.

    Good morale is easy when everyone is doing the right things and all’s well with the world. But people make mistakes, they miss opportunities, they loose motivation, and they get tired. Where does that leave the manager whose job depends on sales volume and adherence to procedure? Sometimes the first response is to yell and berate workers, slamming a fist on the desk and demanding better performance. While this is sometimes the first impulse it is always to worst impulse. Unless a worker has endangered their or someone else’s physical life or well being, anger is always the wrong response.

    Anger has a huge impact and words are said that have a life of their own. Its impact upon morale has a life as long as the memories of your employees. It doesn’t just lower morale, it destroys it. You have taken a group of impressionable employees and put the words in their mind “I do not want to work for him/her anymore.” Instead of striving to do better, correct mistakes, or seize opportunities they are now counting the hours until the end of their shift.

    Good and effective managers inspire people to work for them. They don’t threaten or intimidate people to work for them. We have seen historically that autocratic methods don’t work. After a big blow up your workers may respond with fear and try extra hard to do well until the storm passes. But that effort cannot be sustained. As soon as the storm passes employees remember the harsh words and demands and experience residual resentment.

    The best advice for a manager is to take a time out and think before reacting to a problem. Cooling down gives the issue time to return to a proper perspective and gives a manager time to coordinate their response. Once you’ve cooled down and are ready to make your response remember that the person you talk to is your most valuable asset—your staff. They are

    HRM: Contributing to Well-being or Ill-being at Work?
    If you were to take the people out of an organisation you would be left with some stock and machinery that would be of little value, and possibly some property. It is the people that make an organisation function, so having the people functioning to the best of their ability must surely be best for an organisation. Yet much of what is undertaken in the field of HRM actually serves to detract from people functioning at their best. Evidence from studies of wellbeing in the workplace reveal some interesting findings that raise questions as to w
    en morale is high and employees are happy and motivated you will see the wisdom in consciously stimulating morale.

    Good morale is easy when everyone is doing the right things and all’s well with the world. But people make mistakes, they miss opportunities, they loose motivation, and they get tired. Where does that leave the manager whose job depends on sales volume and adherence to procedure? Sometimes the first response is to yell and berate workers, slamming a fist on the desk and demanding better performance. While this is sometimes the first impulse it is always to worst impulse. Unless a worker has endangered their or someone else’s physical life or well being, anger is always the wrong response.

    Anger has a huge impact and words are said that have a life of their own. Its impact upon morale has a life as long as the memories of your employees. It doesn’t just lower morale, it destroys it. You have taken a group of impressionable employees and put the words in their mind “I do not want to work for him/her anymore.” Instead of striving to do better, correct mistakes, or seize opportunities they are now counting the hours until the end of their shift.

    Good and effective managers inspire people to work for them. They don’t threaten or intimidate people to work for them. We have seen historically that autocratic methods don’t work. After a big blow up your workers may respond with fear and try extra hard to do well until the storm passes. But that effort cannot be sustained. As soon as the storm passes employees remember the harsh words and demands and experience residual resentment.

    The best advice for a manager is to take a time out and think before reacting to a problem. Cooling down gives the issue time to return to a proper perspective and gives a manager time to coordinate their response. Once you’ve cooled down and are ready to make your response remember that the person you talk to is your most valuable asset—your staff. They ar

    Inventoritis: The New Buzz Word in Marketing
    Have you ever heard the word “inventoritis?” The first time I heard it from one of my friends, I can’t help but think of etymology. I love knowing the origins of words. When I was younger, I used to have a pocketbook of etymology. According to Online Etymology Dictionary, “Etymologies are not definitions; they're explanations of what our words meant and how they sounded 600 or 2,000 years ago.” My memory is still fresh remembering “ingress” (c.1420, from L. ingressus "entrance," from pp. stem of ingredi "to step into, enter) vs. “digress”
    ing better performance. While this is sometimes the first impulse it is always to worst impulse. Unless a worker has endangered their or someone else’s physical life or well being, anger is always the wrong response.

    Anger has a huge impact and words are said that have a life of their own. Its impact upon morale has a life as long as the memories of your employees. It doesn’t just lower morale, it destroys it. You have taken a group of impressionable employees and put the words in their mind “I do not want to work for him/her anymore.” Instead of striving to do better, correct mistakes, or seize opportunities they are now counting the hours until the end of their shift.

    Good and effective managers inspire people to work for them. They don’t threaten or intimidate people to work for them. We have seen historically that autocratic methods don’t work. After a big blow up your workers may respond with fear and try extra hard to do well until the storm passes. But that effort cannot be sustained. As soon as the storm passes employees remember the harsh words and demands and experience residual resentment.

    The best advice for a manager is to take a time out and think before reacting to a problem. Cooling down gives the issue time to return to a proper perspective and gives a manager time to coordinate their response. Once you’ve cooled down and are ready to make your response remember that the person you talk to is your most valuable asset—your staff. They ar

    Critical Business Procedure - Keep All Email Communications
    Businesses routinely maintain copies of correspondence and memos. Far to often, however, they do not extend this practice to email correspondence. Email correspondence is no different then your normal paperwork. You must keep copies of all of it to protect your business in any litigation.Currently, only banks and broker-dealers are obliged to retain e-mail and instant messaging documents for three years under U.S. Securities and Exchange Commission rules. Beginning July 2006, all public companies will also be required to do so under the
    mind “I do not want to work for him/her anymore.” Instead of striving to do better, correct mistakes, or seize opportunities they are now counting the hours until the end of their shift.

    Good and effective managers inspire people to work for them. They don’t threaten or intimidate people to work for them. We have seen historically that autocratic methods don’t work. After a big blow up your workers may respond with fear and try extra hard to do well until the storm passes. But that effort cannot be sustained. As soon as the storm passes employees remember the harsh words and demands and experience residual resentment.

    The best advice for a manager is to take a time out and think before reacting to a problem. Cooling down gives the issue time to return to a proper perspective and gives a manager time to coordinate their response. Once you’ve cooled down and are ready to make your response remember that the person you talk to is your most valuable asset—your staff. They ar

    Inexpensive Ways To Market Your Photography Business
    You do not need a huge marketing budget to effectively market your photography business. Here are a few low-cost ways to get started:1. Display your work. This is one of the best ways to market your business. Approach stores, doctor’s offices, dentist offices, florists, wedding shops, children’s boutiques and toy stores, maternity shops, etc. about displaying your work in their place of business. They may be willing to rent you a space, or supply the space free of charge in exchange for some photographic work. They may also offer th
    t cannot be sustained. As soon as the storm passes employees remember the harsh words and demands and experience residual resentment.

    The best advice for a manager is to take a time out and think before reacting to a problem. Cooling down gives the issue time to return to a proper perspective and gives a manager time to coordinate their response. Once you’ve cooled down and are ready to make your response remember that the person you talk to is your most valuable asset—your staff. They are your businesses life blood and while realities have to be addressed they must be addressed in a way that maintains good will. Your objective is to bring attention to an error while inspiring someone to achieve better results. The diplomacy required may sound worthy of a United Nations Ambassador but once you’ve cooled down and gathered your thoughts it is more achievable than you may think.

    There is another clich?, “Never say anything bad without saying something good.” The reason this is a clich? is because it is so true and proven historically. Even the biggest mistake doesn’t make the employee worthless. There was a reason why you hired and continued to employee them. Mentally capture the workers past successes and include them in your coaching session. Don’t make the mistake personal. It was a mistake, not a character flaw and should be treated as such. Begin every coaching session with a sincere expression of gratitude for past service. Mention specific instances where the worker performed well and remember to be specific. Just saying, “You usually do a good job,” isn’t going to do it. It has to be specific and recent. When citing the problem also be specific and do not editorialize. State the problem but not how you felt about the problem. “You showed that customer the wrong merchandise and I was really upset that you make such a stupid mistake,” is not the approach to take. Leave your feelings out of it—this is business. After you’ve stated the problem offer constructive ways to avoid this issue including asking for assistance with customers or additional training. Give your employee the opportunity and desire to correct negative behavior.

    When your feelings are in check and you deal with your biggest asset—your employees in a responsible way you can keep morale high and reap the results in bigger and better sales.

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