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    Advertising Primer for Fast Learners
    Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line.Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn’t work. Advertising, like everything else in business, requires a systematic, consistent approach. Even when you are getting results, tweaking a good message can make it a great message.Fundamentals of good advertising:1. Use a great title…not a cute title but one that grabs attention and communicates what the purpose of the ad is. If you s
    t about their goals, values and priorities? Do they have any goals?!

    You are an average of the five people you spend the most time with. Try this exercise: add up their yearly income and divide by five. Most likely your income is within 10% of that sum. You can spend time with people less successful than you and feel like a big fish, but as you discover your passion and climb the ladder of career success, those same people will drag you

    Becoming a Freelancer – is it Right for You?
    Freelancing in their existing career is the most straightforward way for many people to ease their way into self-employment. You simply offer your services, doing the same type of work you do for an employer, but on a contract basis. This can be done part-time at first whilst keeping your full-time job, a strategy which will enable you to test the market and discover whether or not there is enough work for you to go freelance full-time, before you actually take the plunge.Obviously, some professions lend themselves more readily to freelance work than others. Typical examples are book-keeping, accountancy,
    “Imagination is everything. It is the preview of life’s coming attractions.”

    Albert Einstein

    After attending a seminar in Las Vegas this past weekend on achieving personal and professional success, I walked away with a plethora of time-tested tools that can be applied immediately. Many of the presenters were "self-made" millionaires, as I'm not talking about someone who inherited it or married into it. These individuals, through grit, determination and calculated risk did it on their own. Here are seven proven strategies guaranteed to dramatically improve your happiness, and help you in achieving success in any area of your life, if you apply them.

    1. Wherever you are today is a result of what you’ve done in the past. Take responsibility for the choices you’ve made. Learn from them and move on. Let go of the mistake but don’t lose the lesson. Don’t focus on the pain of your past, focus on your purpose for the future. This frame of mind alone can turn your life around.

    2. “You become what you think about all day,” Earl Nightengale once said. Have you ever noticed while driving your car that if you keep looking to the right, you eventually go to the right? Keep looking to the left and your car veers left? What you think about and focus on becomes your reality. So focus on achieving success and be specific with your goals.

    3. The books you read and the people you interact with most determine 90% of your success. So surround yourself with successful, positive people. Join a mastermind group. It can consist of like-minded individuals all around the country where you talk by phone once a week. Attend business and personal development seminars to find the right people. Who are the people you spend the most time with? What about their goals, values and priorities? Do they have any goals?!

    You are an average of the five people you spend the most time with. Try this exercise: add up their yearly income and divide by five. Most likely your income is within 10% of that sum. You can spend time with people less successful than you and feel like a big fish, but as you discover your passion and climb the ladder of career success, those same people will drag you

    Strategies in Networking with Business Cards
    Move away from the pack and create business cards that speak for you and your company. A business card is part of any entrepreneur’s arsenal. It is the most convenient and elegant marketing tool that serves multiple purposes in gathering and maintaining contacts.Business cards have long been in the history of building connections with people for social functions, until it evolved and proved useful for engaging the services of various people, from statesmen to tradesmen.Nevertheless, business card is still a vital accessory in establishing relationships with people. It is important in promoting the c
    rough grit, determination and calculated risk did it on their own. Here are seven proven strategies guaranteed to dramatically improve your happiness, and help you in achieving success in any area of your life, if you apply them.

    1. Wherever you are today is a result of what you’ve done in the past. Take responsibility for the choices you’ve made. Learn from them and move on. Let go of the mistake but don’t lose the lesson. Don’t focus on the pain of your past, focus on your purpose for the future. This frame of mind alone can turn your life around.

    2. “You become what you think about all day,” Earl Nightengale once said. Have you ever noticed while driving your car that if you keep looking to the right, you eventually go to the right? Keep looking to the left and your car veers left? What you think about and focus on becomes your reality. So focus on achieving success and be specific with your goals.

    3. The books you read and the people you interact with most determine 90% of your success. So surround yourself with successful, positive people. Join a mastermind group. It can consist of like-minded individuals all around the country where you talk by phone once a week. Attend business and personal development seminars to find the right people. Who are the people you spend the most time with? What about their goals, values and priorities? Do they have any goals?!

    You are an average of the five people you spend the most time with. Try this exercise: add up their yearly income and divide by five. Most likely your income is within 10% of that sum. You can spend time with people less successful than you and feel like a big fish, but as you discover your passion and climb the ladder of career success, those same people will drag you

    IT Support: What Expertise Do You Need?
    When it comes to small business IT support, expertise is relative and exists at all different levels. In this article, you'll learn more about expertise within your IT support business and what other skills are desirable for you and your employees.You'll find experts at every level of IT support In a big-enterprise IT organization for example, you find everyone from level one help desk technicians up to senior systems engineers, all the way up to the CIO. Of course, you'll find a lot of gradations and a lot of variations in between those levels. Ideally, each will be an expert in their own specialty.<
    focus on the pain of your past, focus on your purpose for the future. This frame of mind alone can turn your life around.

    2. “You become what you think about all day,” Earl Nightengale once said. Have you ever noticed while driving your car that if you keep looking to the right, you eventually go to the right? Keep looking to the left and your car veers left? What you think about and focus on becomes your reality. So focus on achieving success and be specific with your goals.

    3. The books you read and the people you interact with most determine 90% of your success. So surround yourself with successful, positive people. Join a mastermind group. It can consist of like-minded individuals all around the country where you talk by phone once a week. Attend business and personal development seminars to find the right people. Who are the people you spend the most time with? What about their goals, values and priorities? Do they have any goals?!

    You are an average of the five people you spend the most time with. Try this exercise: add up their yearly income and divide by five. Most likely your income is within 10% of that sum. You can spend time with people less successful than you and feel like a big fish, but as you discover your passion and climb the ladder of career success, those same people will drag you

    Leadership - The Roles of Leaders vs. Managers in Business
    There has been a lot of politically correct pontificating of late in corporate circles about the differences between managers and leaders. Most of the commentary I have read attempts to please both audiences. Those of you who have read my work in the past know that I am rarely politically correct nor do I ever seek to try and please all the people all the time.While there is clearly a need for both managers and leaders in the business world and while I respect and have developed close friendships with many a manager, this author simply believes that the law of scarcity applies to the topic at hand. There i
    uccess and be specific with your goals.

    3. The books you read and the people you interact with most determine 90% of your success. So surround yourself with successful, positive people. Join a mastermind group. It can consist of like-minded individuals all around the country where you talk by phone once a week. Attend business and personal development seminars to find the right people. Who are the people you spend the most time with? What about their goals, values and priorities? Do they have any goals?!

    You are an average of the five people you spend the most time with. Try this exercise: add up their yearly income and divide by five. Most likely your income is within 10% of that sum. You can spend time with people less successful than you and feel like a big fish, but as you discover your passion and climb the ladder of career success, those same people will drag you

    Into The Limelight
    To stand out in a cluttered world, become a recognized expertThere are millions of small businesses vying for our attention. Yet, because the marketplace is more discriminating and skeptical, it's hard to get noticed. To enjoy the greatest return on your marketing efforts, you need to rise above the crowd. You need an edge over the competition. In short, you need to become slightly famous by establishing an expert reputation.Not so long ago, expertise was equated with the number of years you were in business or the college diploma that hung on your wall. That has changed as people have come to be mo
    t about their goals, values and priorities? Do they have any goals?!

    You are an average of the five people you spend the most time with. Try this exercise: add up their yearly income and divide by five. Most likely your income is within 10% of that sum. You can spend time with people less successful than you and feel like a big fish, but as you discover your passion and climb the ladder of career success, those same people will drag you down and discourage your dreams.

    4. Make the books you read be about achieving personal and professional success. Invest at least 3%of your yearly income in personal and professional development books, CD’s, e-books, teleseminars, webinars and the like. If you're pressed for time, listen to motivational CD's in your car. The average person spends 500 to 1000 hours per year in their cars. Turn your car into a virtual mobile classroom.

    5. Reprogram your mind. You’ve heard the phrase “stinkin’ thinkin’.” To reprogram your mind with positive thoughts, spend a few minutes upon awakening reading inspirational literature or something related to the field you are passionate about. Do the same thing within that last hour before bedtime. The subconscious mind is most amenable to suggestion the first hour upon awakening, and that last hour before retiring.

    6. The mirror exercise. Every morning getting up and every evening going to bed, give yourself pep talks. At first you will feel embarrassed and ridiculous, but this technique is very powerful. Ruben Gonzalez, three time Olympian in the luge, was the keynote speaker this weekend. He told how his friend used to make him stand in front of a mirror and say to himself with emotion, "No matter how terrible it gets I am going to make it happen!" He would say this over and over until he believed it. Saying it with emotion will help your dream manifest itself more quickly. This is especially important in striving for business success.

    7. Learn to overcome procrastination. Most people procrastinate doing something because they fear it. For example, if you’re procrastinating learning a new software program, take classes or hire a tutor. If that skill is necessary in helping you achieve an impor

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