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Answer You - Testimonials With Impact
Cowpattie Bingo. Car Wash. Gift Wrap. Karaoke Night. Sock Hop. Kids’ Tutorials. All these and more are the creative fund raising ideas that have been repeatedly done in order to generate money for a certain activity planned.Popcorn Craze is among the creative fund raising ideas that will surely be a major hit. Wondering why? Simply because, this is one of the munchies that people of all ages would adore eating. This is most true when they go to the nearby cinema to watch that movie starring Pretty Woman’s Julia Roberts, Mummy Return’s Rachel Weiss, Legally Blonde’s Reese Witherspoon, Miss Congeniality’s Sandra Bullock or Kill Bill’s Uma Thurman. If you are contemplating of doing such, this can be done at anytime of the year. Here’s a suggestion, look for a place around the metropolis where a film can be
Buy Me!
To buy your services, your prospects must see that your product or service will bring them the results they want. Make sure that your clients speak to quantified and qualified actual and specific outcomes they have gained through your product or service.
From Average to Awesome
While it feels great to receive a testimonial like the first one
I am always amazed when I see marketers advertising new products. From products touting various skin creams and anti-aging creams to the latest and greatest weight management program, the campaigns are larger than life. When will they understand that I want to look good for MY age and not the age I was 20 years ago?I am not trying to recapture my youth or be razor thin like a model. Today, most products' packaging simply does not identify with whom I am, how I see myself or embody the person I would like to be. Packages with 30-year-old models try to convince me that if I use their cream the reflection in my mirror will roll back 20 years. Get real, as if this would compel me to purchase this product.I'm sure that out there somewhere is that perfect "niche" to which they are marketin
Time and Space = Valuable Real Estate
When I first began my business, I felt lucky to get any kind of testimonial. As I began to market products and workshops, I realized that text space and the prospects time are limited commodities. In marketing, streamlined language is essential.
Why is less more in marketing? Because as consumers, our attention span is short and many marketing messages are coming at us all the time. The only exception to the less is more rule in marketing is the "slippery slope" – those long sales pages for products. (That’s for another ezine.) For a testimonial to compel a prospect to buy, the prospect must:
1. Want to read it.
2. Believe the author is a real person.
3. See themselves in the author – the same challenges, the same goals.
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10% of what’s before them, so as marketers we must make it compelling to read what we put before our prospects. That means:
- Short paragraphs.
- Text stacks of 5 lines or less.
- Word-smithed sentences with imperative language.
- Get to the most important points quickly.
- Appropriate grammar and punctuation.
Believe Me!
Prospects will believe your testimonial is from a real person if you:
- Show a picture of the author next to the testimonial.
- Have the author’s name and either state, company name or title at the end.
- Have an audio version along with a short written version.
Relate to This!
You know what your prospects biggest challenges and goals are. Ask your clients to speak to those in their testimonial. It won’t be a stretch for them.
Buy Me!
To buy your services, your prospects must see that your product or service will bring them the results they want. Make sure that your clients speak to quantified and qualified actual and specific outcomes they have gained through your product or service.
From Average to Awesome
While it feels great to receive a testimonial like the first one b
Many of us have heard of the current trend for businesses to become ‘customer-centric’, that is, to put the customer at the centre of our business in terms of our strategies, actions and processes. For most of us, old truths still hold good, such as it’s easier and more profitable to sell to existing customers than to find new ones. In practice, organisations are increasingly setting themselves strategies to measure and ensure customer retention, and charging their staff to be more customer-focused and service-oriented. Many organisations now approach the ‘lifetime value’ of customers (calculated as the typical number of purchases per year multiplied by the average purchase value multiplied by the expected number of years of the customer relationship) and seek to increase it.In the modern era building cus
Why is less more in marketing? Because as consumers, our attention span is short and many marketing messages are coming at us all the time. The only exception to the less is more rule in marketing is the "slippery slope" – those long sales pages for products. (That’s for another ezine.) For a testimonial to compel a prospect to buy, the prospect must:
1. Want to read it.
2. Believe the author is a real person.
3. See themselves in the author – the same challenges, the same goals.
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10% of what’s before them, so as marketers we must make it compelling to read what we put before our prospects. That means:
- Short paragraphs.
- Text stacks of 5 lines or less.
- Word-smithed sentences with imperative language.
- Get to the most important points quickly.
- Appropriate grammar and punctuation.
Believe Me!
Prospects will believe your testimonial is from a real person if you:
- Show a picture of the author next to the testimonial.
- Have the author’s name and either state, company name or title at the end.
- Have an audio version along with a short written version.
Relate to This!
You know what your prospects biggest challenges and goals are. Ask your clients to speak to those in their testimonial. It won’t be a stretch for them.
Buy Me!
To buy your services, your prospects must see that your product or service will bring them the results they want. Make sure that your clients speak to quantified and qualified actual and specific outcomes they have gained through your product or service.
From Average to Awesome
While it feels great to receive a testimonial like the first one
Who runs your business -- you or your inner brat? Everyone has an inner brat. It's the part of us that's still a 2-year-old. It gets furious at the slightest inconvenience. It feels entitled to get what it wants when it wants, and it whines and complains when things don't go its way.Chances are this describes at least one of your clients or employees. It's always easier to spot someone else's inner brat than your own. But take a moment now to reflect on yourself and answer the following questions:* Do you frequently complain that something isn't fair?* Do you get angry at least once a day?* Do you hate at least one client or employee?* Are you convinced that the government, the economy or the competition is responsible for the lack of growth in your business?* Have you m
4. See the concrete results the author received from your product or service.
Read This!
It’s a scientific fact that most people read only 10% of what’s before them, so as marketers we must make it compelling to read what we put before our prospects. That means:
- Short paragraphs.
- Text stacks of 5 lines or less.
- Word-smithed sentences with imperative language.
- Get to the most important points quickly.
- Appropriate grammar and punctuation.
Believe Me!
Prospects will believe your testimonial is from a real person if you:
- Show a picture of the author next to the testimonial.
- Have the author’s name and either state, company name or title at the end.
- Have an audio version along with a short written version.
Relate to This!
You know what your prospects biggest challenges and goals are. Ask your clients to speak to those in their testimonial. It won’t be a stretch for them.
Buy Me!
To buy your services, your prospects must see that your product or service will bring them the results they want. Make sure that your clients speak to quantified and qualified actual and specific outcomes they have gained through your product or service.
From Average to Awesome
While it feels great to receive a testimonial like the first one
Bar codes are a series of vertical bars of different width, in which digits from zero to nine are represented in a dissimilar pattern of bars forming a code that can be read only by a laser scanner. It is representation of machine-readable information on a visual surface. These codes are found on consumer products and are specially used for inventory control.There are different types of bar codes such as one-dimensional bar codes, which use the width of the bar code to encode just a product or account number. The second type of bar codes includes DataMatrix, MaxiCode, and PDF417, which are scanned horizontally as well as vertically, and contain more data than the first type. These two-dimensional bar codes are used for high-speed sorting and small parts. These bar codes help to identify packages, mails, c
- Appropriate grammar and punctuation.
Believe Me!
Prospects will believe your testimonial is from a real person if you:
- Show a picture of the author next to the testimonial.
- Have the author’s name and either state, company name or title at the end.
- Have an audio version along with a short written version.
Relate to This!
You know what your prospects biggest challenges and goals are. Ask your clients to speak to those in their testimonial. It won’t be a stretch for them.
Buy Me!
To buy your services, your prospects must see that your product or service will bring them the results they want. Make sure that your clients speak to quantified and qualified actual and specific outcomes they have gained through your product or service.
From Average to Awesome
While it feels great to receive a testimonial like the first one
When was the last time you were bored?Today? Yesterday? Last week? Last year?And when you were bored, what did you do?Eat? Watch TV? Doodle on a piece of paper? Spend an hour on www.boredatwork.com?I haven’t been bored since college. And you know what? I’m damn proud of that. It’s consistently enabled me to accomplish more stuff, meet more cool people and have more fun.And here’s what amazes me: friends and fellow professionals often ask, “Wow! Books, speeches, article, podcasts, blogs, traveling and marketing - where did you find the time to do all that stuff?”Well, um, last time I checked, all of us had the same amount of time in each day, right?Maybe it’s simply because I wasn’t bored.But don’t take it from m
Buy Me!
To buy your services, your prospects must see that your product or service will bring them the results they want. Make sure that your clients speak to quantified and qualified actual and specific outcomes they have gained through your product or service.
From Average to Awesome
While it feels great to receive a testimonial like the first one below, for the most part, it isn’t useable in marketing for three reasons:
- The length and stacked text are not inviting (so won’t likely be read).
- It focuses on coaching skills and the quality of our relationship rather than significant, concrete and specific results gained from my services.
- Abstract language, while poetically pleasing, leaves the prospect wanting something they can wrap their arms around – tangible evidence.
I hired Rhonda Hess as my coach because I wanted her to help me create my own coaching business and get beyond my self-imposed limits. I had no idea she would be instrumental in helping me find myself. Because of her belief and commitment in me, I am now living the life of the person I always dreamed I could be. Bigger than I thought I could be. Through her listening, questioning and insights, she allowed me to see and to bring to life character traits in myself that I now use to make a difference in the world, which is what really matters to me. She has a gift in her ability to get beyond surface issues and asks questions which move you above and beyond where even you thought you could go. Every time a session ended, I would hang up the phone and be amazed at what had transpired (in me) in less than an hour. She is very spiritual, connected to the workings of the universe, honest, caring and generous. I couldn't have found a more valuable coach.
Now, I ask for and receive short, powerful testimonials that tell a story. Every sentence could stand on it’s own and have impact.
With Rhonda as my thinking partner, my practice shifted from floundering to full in 4 months. Instead of trying to find and convince prospects, they come find me with intention to engage my services! Because I value myself and my services now, I set my business up for success s
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