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Answer You - How to Avoid Being a Thin Affiliate
Enhance Product AwarenessThe Internet has changed the way the world looks at products and services, and this has given rise to advertising companies boosting online business reactions of consumers with campaigns to enhance product awareness.Banner ads, interactive marketing campaigns and online video advertising are all working in tandem to enhance product awareness and build up a larger clientele over the web than ever before. The one main reason why experienced ad agencies catering to the demands of online businesses for their promotional needs via the Internet are succeeding in gaining more customers for the organization is because of the higher proliferation of Internet services, particularly to broadband users. Increase in number of broadband connections means more Internet users, surfers or potential customers as the case may be for effective online advertising campaigns, designed to turn higher website traffic into sure-shot customers: all at the click of a mouse, once the communications company has found the right strategy to enhance product awareness and present it alluringly.While the latest web technology and tools have made online communication of company services and products an expressive medium of exchange with creatively presented online video advertisements that contain attractive visuals, models or even celebrities to endorse products and services, the ones with the most impact help e
You can read the full guidelines here: http://www.google.com/webmasters/guidelines.html
Let's have a quick look and see what Google have to say about what makes a site good.
Summary of Google's Webmaster Guidelines:
Under the section Design and Content Guidelines, there are some useful tips on how you link the pages of your site together.
GOOGLE: "Make a site with a clear hierarchy and text links
Most people who are sales people are somewhat lazy in observance, however some spend a lot of time strategizing and thinking. As a Founder of a Franchise company I had often been accused by my own Bonzai and Blitz marketing teams of being lazy and sleeping until 11:00 Am or Noon, yet I had stayed up all night until 4:00 Am or 5:00 Am studying maps, making plans and lists of the best possible clients.In fact in the mornings I would send out our teams at 9:00 Am and go back to sleep for few more hours. They would come back and report their great success and I would congratulate them and smile. Of course in reality I expected results and winning, nothing else was acceptable and if they did not perform we Sheet Canned them.Then I would go out myself and score the biggest account of the day and several small juicy ones between 3:00 PM and 5: PM. How is this possible? How can someone sleep away half the day and look lazy by observation and yet out perform entire teams of 5-10 sales folks? Well it was simple really, I took all my observations, intuition and experience and used my mind to clearly focus on a specific target. Bingo.Sales managers need to be the back bone and work twice as hard as the sales people in preparation, strategy and use their knowledge to make it all happen. When in the Ready Room or sales meetings, explain their strategy and focus and send out their sales people to Fu*&^%$# Win! You need to Plan, Decid
In a "leaked" document reportedly coming from Google, the big G gave guidelines to human spam-busters on how to classify affiliate sites as thin or not.
A "thin affiliate" is basically one that creates pages with the sole intention of ranking well and directing traffic to an affiliated merchant site, without adding anything unique to the World Wide Web.
It seems that the algorithms at Google HQ are no longer the only ranking factors involved in where your pages end up in the search results. Now, human beings are scouring the Internet looking for sites to penalise.
Some have called it a hoax, others have seen it as the end of affiliate marketing, but if you actually read this report, you will hopefully see what I see:
(a) Affiliate sites are here to stay
(b) If you do things right, you will end up with less competition from other affiliate marketers (since so many will ignore this report and continue to churn out thin sites created with little or no focus on the visitor).
This report was apparently given out to people chosen to work for "Google's spam department" as "Raters" - maybe they should be called ratters ;o).
That's right, Google apparently has hired people around the world to do web searches, look at the results in Google, and identify those sites that Google should penalize for Spam.
With Google doing such weird stuff lately, and some affiliate sites disappearing without trace, things are starting to make sense.
This "leaked" report details what the raters should look out for, what to label as spam, and what not to label as spam. I am sure that you agree, whether this document is real or not, it is certainly something we should all look at carefully.
Below, I have highlighted the main points of the report. I hope to show you exactly what you need to do to stay on the right side of these "Raters" and of course Google itself.
Before we begin, I just want to say that I don't think any of this is new. I think that what Google is trying to achieve here is what they have always tried to achieve - relevant quality results without spam. I think that Google's filters only go so far, and Google realise this. There is nothing as reliable as a human for determining quality, so hiring people to search out spam was the next logical step forward.
OK, let's look the main points.
(a) the first thing Google instructs its raters to do is read and learn the Google Webmaster Guidelines.
You can read the full guidelines here: http://www.google.com/webmasters/guidelines.html
Let's have a quick look and see what Google have to say about what makes a site good.
Summary of Google's Webmaster Guidelines:
Under the section Design and Content Guidelines, there are some useful tips on how you link the pages of your site together.
GOOGLE: "Make a site with a clear hierarchy and text links.
One of the most exciting efficiencies in business is the Global Brand. A global brand allows tremendous economies of scale, especially in marketing communications investments. However, these economies of scale can only be achieved, if brand impact is not sacrificed in the process.Doesn’t this seem to be a contradiction in terms? How can Brand, which is typically optimized for a specific market and a specific offering be implemented across widely different countries and work equally hard for all of the markets and for all of the offerings?After all, countries are different. They have different histories and cultures. So a brand that is designed for one country may is typically not suitable for another. Is it at all possible to overcome this problem? How do we build a global brand without making it unsuitable for some markets?Yes. It is possible. It requires a great deal more discipline, both for developing the brand positioning architecture that is suitable for all countries, and for developing the brand design elements and brand communications in each country for each product offering. Let us make it difficult, by developing a global positioning for a brand that is associated with such different product offerings in different countries, and support it with brand design elements and brand communications that can harness local cultural idioms.The foundation of a global brand positioning must penetrate bel
Some have called it a hoax, others have seen it as the end of affiliate marketing, but if you actually read this report, you will hopefully see what I see:
(a) Affiliate sites are here to stay
(b) If you do things right, you will end up with less competition from other affiliate marketers (since so many will ignore this report and continue to churn out thin sites created with little or no focus on the visitor).
This report was apparently given out to people chosen to work for "Google's spam department" as "Raters" - maybe they should be called ratters ;o).
That's right, Google apparently has hired people around the world to do web searches, look at the results in Google, and identify those sites that Google should penalize for Spam.
With Google doing such weird stuff lately, and some affiliate sites disappearing without trace, things are starting to make sense.
This "leaked" report details what the raters should look out for, what to label as spam, and what not to label as spam. I am sure that you agree, whether this document is real or not, it is certainly something we should all look at carefully.
Below, I have highlighted the main points of the report. I hope to show you exactly what you need to do to stay on the right side of these "Raters" and of course Google itself.
Before we begin, I just want to say that I don't think any of this is new. I think that what Google is trying to achieve here is what they have always tried to achieve - relevant quality results without spam. I think that Google's filters only go so far, and Google realise this. There is nothing as reliable as a human for determining quality, so hiring people to search out spam was the next logical step forward.
OK, let's look the main points.
(a) the first thing Google instructs its raters to do is read and learn the Google Webmaster Guidelines.
You can read the full guidelines here: http://www.google.com/webmasters/guidelines.html
Let's have a quick look and see what Google have to say about what makes a site good.
Summary of Google's Webmaster Guidelines:
Under the section Design and Content Guidelines, there are some useful tips on how you link the pages of your site together.
GOOGLE: "Make a site with a clear hierarchy and text links
When networking in government circles in Washington, DC it would behoove you to learn a little of the homosexual lingo even if you are not gay. There is an incredible underground gay network in Washington, DC that runs our government and they are highly involved with the Congressmen and Senators at the staff level. Many homosexuals are also very involved, as bureaucrats around Washington and you will need to work with them if you want to get anything done in that town.Why is this you ask? Well, probably because homosexual men are generally very social and they are good relationship builders kind of like women and without getting too much into stereotypes or prejudice let's just leave it at that. And really it doesn't matter why the fact is that it is and you will have to deal with it if you want to get things done in Washington, DC, as it is very much part of the social networking of the humans to try to run our government.Of course there is a group that is very anti-gay but not in a vocal way. Instead they act a little standoffish when they believe they are talking to someone who is a homosexual. Many homosexuals in Washington, DC believe they're just homophobic and perhaps they are, as this would explain their attitude. Perhaps homosexuals challenge their manhood or the way they were brought up. Either way it behooves you to understand the difference and be able to change your personality when networking in parties
With Google doing such weird stuff lately, and some affiliate sites disappearing without trace, things are starting to make sense.
This "leaked" report details what the raters should look out for, what to label as spam, and what not to label as spam. I am sure that you agree, whether this document is real or not, it is certainly something we should all look at carefully.
Below, I have highlighted the main points of the report. I hope to show you exactly what you need to do to stay on the right side of these "Raters" and of course Google itself.
Before we begin, I just want to say that I don't think any of this is new. I think that what Google is trying to achieve here is what they have always tried to achieve - relevant quality results without spam. I think that Google's filters only go so far, and Google realise this. There is nothing as reliable as a human for determining quality, so hiring people to search out spam was the next logical step forward.
OK, let's look the main points.
(a) the first thing Google instructs its raters to do is read and learn the Google Webmaster Guidelines.
You can read the full guidelines here: http://www.google.com/webmasters/guidelines.html
Let's have a quick look and see what Google have to say about what makes a site good.
Summary of Google's Webmaster Guidelines:
Under the section Design and Content Guidelines, there are some useful tips on how you link the pages of your site together.
GOOGLE: "Make a site with a clear hierarchy and text links
You are undecided if you should start a conventional Brick and Mortar Business in a Heavily Trafficked Mall or a Online Home Based Business. This in depth Comparison should help you decide.Not too Long ago while on vacation in Palm Springs CA with my wife we decided to have some Ice Cream. We saw this ice cream store and the line was out the door and down the block. There was another Ice Cream store directly across the street with no line so we went there. The Ice Cream at this near empty Store was Really good. I said to my wife if the Ice Cream in this near empty store is this good and everyone else is on lined up across the street I have to know why?Over the course of the next few Months we were in various Cities in Southern California from San Diego to Santa Barbara and every time we saw that Ice Cream Store the Line was out the door and down the Block. Then one day while we were in Santa Barbara we finally saw that ice cream Store with no Line. We went in and ordered the best Ice Cream we ever ate. By the Time we finished our Ice Cream's the Line was out the Door and down the block.Thinking about starting a business I went on the Internet and found the Web Site for that Ice Cream Store. It Turned out to be a Franchise and the Start-Up Cost's were about $200,000. With a $50,000 Down Payment that means a Loan of about $150,000. Adding on the Other Cost's of running a Business like Store Leases, Labor, Fran
Before we begin, I just want to say that I don't think any of this is new. I think that what Google is trying to achieve here is what they have always tried to achieve - relevant quality results without spam. I think that Google's filters only go so far, and Google realise this. There is nothing as reliable as a human for determining quality, so hiring people to search out spam was the next logical step forward.
OK, let's look the main points.
(a) the first thing Google instructs its raters to do is read and learn the Google Webmaster Guidelines.
You can read the full guidelines here: http://www.google.com/webmasters/guidelines.html
Let's have a quick look and see what Google have to say about what makes a site good.
Summary of Google's Webmaster Guidelines:
Under the section Design and Content Guidelines, there are some useful tips on how you link the pages of your site together.
GOOGLE: "Make a site with a clear hierarchy and text links
Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Some products/services are more suited to the web than others. Plus, a well designed web site can be a superb tool for communicating with customers, prospective customers, suppliers and the wider community. For most service businesses, I'd say "Yes, you do need a web site." There are many ways to be 'on the net', with ISP's, web designers and web hosting companies offering businesses many options in how this can be achieved. However there are also advertising and sponsorship opportunities that may be cost effective for businesses, either through web sites or email communication. Is the web for you? As use of the Internet matures it appears that company/branded web sites are particularly important for products and services that are high-involvement purchases. Examples are cars, finance, computer equipment, and professional services where a buyer will actively seek details for comparison prior to making a purchase. Conversely, for products that are typically low-involvement or commodity purchases a dedicated web site may not be the best answer. It may be more cost effective to concentrate on building brand awareness via advertising and sponsorships
You can read the full guidelines here: http://www.google.com/webmasters/guidelines.html
Let's have a quick look and see what Google have to say about what makes a site good.
Summary of Google's Webmaster Guidelines:
Under the section Design and Content Guidelines, there are some useful tips on how you link the pages of your site together.
GOOGLE: "Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link."
This should make sense. If a page has no links to it, the search engines cannot find it. In addition, links pointing to pages help that page rank well (because of the influence of link text).
GOOGLE: "Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages."
A sitemap is there to help users, but the search engines use them to find new pages. When you add a new page to your site, add a link on the sitemap, and the search engines will find it. If you want the spiders coming back to your sitemap frequently, consider adding an RSS feed to your sitemap. Last week I mentioned some software that makes adding a feed to your site very simple, so there is no excuse for not using the technology available to you.
GOOGLE: "Create a useful, information-rich site and write pages that clearly and accurately describe your content."
Here we have a reference to content. Quality content is the way forward. Page generators that create 1000s of pages with no unique content are struggling to survive.
GOOGLE: "Think about the words users would type to find your pages, and make sure that your site actually includes those words within it."
An invitation to use primary and secondary keywords.
GOOGLE: "Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images."
An indication here how highly Google ranks keywords, especially in text links. For a well-optimized site, I do not recommend using fancy image navigation buttons built with JavaScript. Good old-fashioned text links will help your site get indexed better, and rank higher.
GOOGLE: "Make sure that your TITLE and ALT tags are descriptive and accurate. "
Reading between the lines - don't stuff keywords. Write these tags naturally and with ALT tags, make sure they reflect the image (since these tags are used by blind visitors). The title tag is very important, so do use your primary keyword in the title. However, be careful with ALT tags. Keyword stuffing is likely to result in a penalty.
GOOGLE: "Check for broken links and correct HTML."
Do you have any broken links in your site? These can cause pro
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