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Answer You - Selecting Your Domain Name
Can You Make Multiple Streams Of Income Online?
I first learned of the term Multiple Streams Of Income from Robert Allen the No Money Down guy. He pretty much coined the phrase all the way to the bank. I read his book a few years ago, it was the number one best seller on The New York Times Best Seller's list. I was so thrilled to get my hands on it I just knew that this was the long awaited manuscript that we marketers wanted to give it a test drive.It was a good read, however it had too many twist and turns and it cost a bit much at the time to implement his methods from just one website, and it was not the results I was looking for. I knew there had to be a better way for us new marketers to reach that illusive extra income stream.I begin to wonder, can you actually make multiple streams of income online? I continued my search for the missing pieces of the MSI puzzle that would put it altogether; With the many product offers that promises you the world if you would try this program, and use it with this technique, and y
this with your company, product or service by remembering what that stands for.
I first learned of the term Multiple Streams Of Income from Robert Allen the No Money Down guy. He pretty much coined the phrase all the way to the bank. I read his book a few years ago, it was the number one best seller on The New York Times Best Seller's list. I was so thrilled to get my hands on it I just knew that this was the long awaited manuscript that we marketers wanted to give it a test drive.It was a good read, however it had too many twist and turns and it cost a bit much at the time to implement his methods from just one website, and it was not the results I was looking for. I knew there had to be a better way for us new marketers to reach that illusive extra income stream.I begin to wonder, can you actually make multiple streams of income online? I continued my search for the missing pieces of the MSI puzzle that would put it altogether; With the many product offers that promises you the world if you would try this program, and use it with this technique, and y
For example, “gacwh.com” is a sequence of unrelated letters that could be difficult to type correctly; whereas if it that is registered as “getacheapwebhost.com” it is more likely to be remembered. Long domain names also have the added advantage of having room for your keywords. For example, if you have a site listed on Google with a domain name like “jansartsupplies” it may do better in a search for “art supplies” than a name such as “mikesartstuff.com.”
The other side of this argument is that shorter names are easier to remember and type, and thus less prone to errors. For example, “websitedesign.com” is less susceptible to typos than “Icanbuildyourwebsiteaffordably.com”
The issue with shorter or more general names is that ones like “candles.com” and “tires.com” are generally not going to be available. If you Sdecide to register a short name, possibly your company’s acronym, be sure it’s a meaningful combination of characters that is easy to remember. I would recommend finding a domain name which represents your products in
Motivate Your Prospects to Buy
To motivate a prospect to buy a product or an idea, the first thing you have to do is disturb the prospect,(Make them unhappy with their current situation) Then introduce your product to relieve their dissonance (or discomfort). Next prove that your product is the "ideal solution" for their problem. Then involve the client in action that will bring him back to equilibrium or his status quo. Before you can effectively sell products and services to the client, you need to be able to sell yourself. Each prospect is different, but they fall into a number of broad types, and to motivate people to buy you have to recognise their type in order to help you get through their ego barrier. Every person is egocentric. We all spend 95% of the time thinking about ourselves and how the world is affecting us.Good human relations require that we spend a lot more of our time thinking about other people. People tend to buy from people they like, respect and trust . Motivating people to like you.
I have been asked many times by new clients how to select a business domain name. I’ve answered some commonly asked questions to assist you with one of the most important purchases you will make for your online business.
To motivate a prospect to buy a product or an idea, the first thing you have to do is disturb the prospect,(Make them unhappy with their current situation) Then introduce your product to relieve their dissonance (or discomfort). Next prove that your product is the "ideal solution" for their problem. Then involve the client in action that will bring him back to equilibrium or his status quo. Before you can effectively sell products and services to the client, you need to be able to sell yourself. Each prospect is different, but they fall into a number of broad types, and to motivate people to buy you have to recognise their type in order to help you get through their ego barrier. Every person is egocentric. We all spend 95% of the time thinking about ourselves and how the world is affecting us.Good human relations require that we spend a lot more of our time thinking about other people. People tend to buy from people they like, respect and trust . Motivating people to like you.
1. Should Your Business Name Be Your Domain Name?
99.9% of the time, the answer to this question is Yes. We are living in the Internet age, and consumers are becoming savvier at purchasing goods and services online. When people think of your product (or service) they’ll connect it with your website, which makes repeated visits to your site easier for your customers.
What if the domain name is already taken? All is not lost. You have some options:
• Offer To Purchase - If you are connected with a brand name then you may want to pursue purchasing this name from its current owner. The domain contact information can be obtained in the form of a “Whois” lookup. Inquire as to whether they are open to selling the domain name, but be aware they’ll likely charge a higher fee for it than you would normally pay.
• Back Order – This is becoming a very popular trend. Domains can now be “back ordered”; meaning simply that when the current owner’s domain registration expires, should they not renew, the domain will become available for you to purchase. This may also carry a higher fee than a normal registration.
• Alternate Ideas – If your business is relatively new, it may be wise to consider alternative extensions. For example, mybusiness.com may not be available, but “mybusiness.net” or “mybussines.biz” might be. The Internet has exploded in the last year with alternate extensions and there are plenty to choose from.
2. Should My Domain Name Include Keywords?
This is an excellent idea! Consider for a moment that you are a candle maker whose business name is “Amy’s Jar Candles”. Your business name already uses “jar candles” as key product branding. Registering “amysjarcandles.com” is a terrific way to target your incoming audience which results in a better chance for sales. For example, chances are that anyone shopping for candles would have a general idea of what type of candle they need, such as a jar candle, or pillar candle. Buyers are far more likely to try out phrases like “jar candles” or “pillar candles” in the search engine rather than just “candles” because it will produce relevant results quicker. Having a domain name that matches your product or service branding is crucial because the easier it is to remember, the more likely it will be tried in a browser and/or search engines.
3. What Extension….com, .net, .org?
Domain names have been disappearing at a rapid rate and new extensions have been introduced to keep the pool of available names flowing. What if the “.com” extension for your domain name is not available? In this instance it’s likely that you can register the “.net” or “.org” (or other) variation of your business name. Which do you choose? Should you select a “.net” or “.org” extension, or consider a country specific alternative such as “.ru” or “.co.uk”?
Does your business cater to the local community? If so, then it might be wise to consider searching for a country specific domain extension for your area first. For example, .com is universally regarded as a US or international extension, while .co.uk refers to the United Kingdom. Should a UK buyer be looking for car parts in his neighborhood “mikescarparts.co.uk” is more likely to be a local websites than “mikescarparts.com”.
Businesses with an International audience can benefit from registering their name with the “.net” extension while “.org” can be useful for identifying a non-profit organization. Since the registration restrictions for “.org” have been removed however, this extension is open to anyone.
There are no rules on which extension to register, but should you decide to register a .com alternative, be very sure you market your company using the entire domain name. Most buyers assume a “.com” extension and without specific information may be unable to locate your site.
4. Long Domain Names…Good or Bad?
This is a topic on which you will find wide variation on opinions. Your domain name can be up to 67 characters in length, that’s a lot of space!
The argument for a longer domain name is mainly that it’s easier for the human mind to recall later. If your business name is “I Design and Host Websites” you probably wouldn’t want to register “idahw.com” with the hope that someone would associate this with your company, product or service by remembering what that stands for.
For example, “gacwh.com” is a sequence of unrelated letters that could be difficult to type correctly; whereas if it that is registered as “getacheapwebhost.com” it is more likely to be remembered. Long domain names also have the added advantage of having room for your keywords. For example, if you have a site listed on Google with a domain name like “jansartsupplies” it may do better in a search for “art supplies” than a name such as “mikesartstuff.com.”
The other side of this argument is that shorter names are easier to remember and type, and thus less prone to errors. For example, “websitedesign.com” is less susceptible to typos than “Icanbuildyourwebsiteaffordably.com”
The issue with shorter or more general names is that ones like “candles.com” and “tires.com” are generally not going to be available. If you Sdecide to register a short name, possibly your company’s acronym, be sure it’s a meaningful combination of characters that is easy to remember. I would recommend finding a domain name which represents your products in t
How To Deal With Clothing Wholesalers In Brooklyn
If you run a clothing business in Brooklyn you will want to take advantage of local clothing wholesalers.By visiting the warehouse of a Brooklyn clothing wholesaler you will be able to see first hand his merchandise.Even though today the Internet can help you find clothing from wholesalers from around the country, it can still be beneficial to see first hand the merchandise when possible.Another advantage of dealing with a Brooklyn based wholesaler is that you will be able to develop a personal relationship.Having a personal relationship with your wholesale supplier is beneficial for a few reasons. For starters, the wholesaler will think of you first when he comes across a new wholesale deal. Second, you will have an easier time obtaining lower wholesale prices, since the wholesaler will appreciate your business relationship.So how do you find Brooklyn based clothing wholesalers?Step #1Visit the New York wholesale shows. Many clothing wh
k ordered”; meaning simply that when the current owner’s domain registration expires, should they not renew, the domain will become available for you to purchase. This may also carry a higher fee than a normal registration.If you run a clothing business in Brooklyn you will want to take advantage of local clothing wholesalers.By visiting the warehouse of a Brooklyn clothing wholesaler you will be able to see first hand his merchandise.Even though today the Internet can help you find clothing from wholesalers from around the country, it can still be beneficial to see first hand the merchandise when possible.Another advantage of dealing with a Brooklyn based wholesaler is that you will be able to develop a personal relationship.Having a personal relationship with your wholesale supplier is beneficial for a few reasons. For starters, the wholesaler will think of you first when he comes across a new wholesale deal. Second, you will have an easier time obtaining lower wholesale prices, since the wholesaler will appreciate your business relationship.So how do you find Brooklyn based clothing wholesalers?Step #1Visit the New York wholesale shows. Many clothing wh
• Alternate Ideas – If your business is relatively new, it may be wise to consider alternative extensions. For example, mybusiness.com may not be available, but “mybusiness.net” or “mybussines.biz” might be. The Internet has exploded in the last year with alternate extensions and there are plenty to choose from.
2. Should My Domain Name Include Keywords?
This is an excellent idea! Consider for a moment that you are a candle maker whose business name is “Amy’s Jar Candles”. Your business name already uses “jar candles” as key product branding. Registering “amysjarcandles.com” is a terrific way to target your incoming audience which results in a better chance for sales. For example, chances are that anyone shopping for candles would have a general idea of what type of candle they need, such as a jar candle, or pillar candle. Buyers are far more likely to try out phrases like “jar candles” or “pillar candles” in the search engine rather than just “candles” because it will produce relevant results quicker. Having a domain name that matches your product or service branding is crucial because the easier it is to remember, the more likely it will be tried in a browser and/or search engines.
3. What Extension….com, .net, .org?
Domain names have been disappearing at a rapid rate and new extensions have been introduced to keep the pool of available names flowing. What if the “.com” extension for your domain name is not available? In this instance it’s likely that you can register the “.net” or “.org” (or other) variation of your business name. Which do you choose? Should you select a “.net” or “.org” extension, or consider a country specific alternative such as “.ru” or “.co.uk”?
Does your business cater to the local community? If so, then it might be wise to consider searching for a country specific domain extension for your area first. For example, .com is universally regarded as a US or international extension, while .co.uk refers to the United Kingdom. Should a UK buyer be looking for car parts in his neighborhood “mikescarparts.co.uk” is more likely to be a local websites than “mikescarparts.com”.
Businesses with an International audience can benefit from registering their name with the “.net” extension while “.org” can be useful for identifying a non-profit organization. Since the registration restrictions for “.org” have been removed however, this extension is open to anyone.
There are no rules on which extension to register, but should you decide to register a .com alternative, be very sure you market your company using the entire domain name. Most buyers assume a “.com” extension and without specific information may be unable to locate your site.
4. Long Domain Names…Good or Bad?
This is a topic on which you will find wide variation on opinions. Your domain name can be up to 67 characters in length, that’s a lot of space!
The argument for a longer domain name is mainly that it’s easier for the human mind to recall later. If your business name is “I Design and Host Websites” you probably wouldn’t want to register “idahw.com” with the hope that someone would associate this with your company, product or service by remembering what that stands for.
For example, “gacwh.com” is a sequence of unrelated letters that could be difficult to type correctly; whereas if it that is registered as “getacheapwebhost.com” it is more likely to be remembered. Long domain names also have the added advantage of having room for your keywords. For example, if you have a site listed on Google with a domain name like “jansartsupplies” it may do better in a search for “art supplies” than a name such as “mikesartstuff.com.”
The other side of this argument is that shorter names are easier to remember and type, and thus less prone to errors. For example, “websitedesign.com” is less susceptible to typos than “Icanbuildyourwebsiteaffordably.com”
The issue with shorter or more general names is that ones like “candles.com” and “tires.com” are generally not going to be available. If you Sdecide to register a short name, possibly your company’s acronym, be sure it’s a meaningful combination of characters that is easy to remember. I would recommend finding a domain name which represents your products in
It's Time to Hire an Advertising Expert When ...
…You finally admit you don’t know what you’re really doing. Mind you, that’s not a bad thing at all. It’s just that you realize that perhaps you aren’t knowledgeable in all areas of business. Don’t you have an accountant, attorney, and insurance agent already? Why? Because they know their own fields of expertise best. So, its only makes sense to consider using a professional in the complex and confusing area of advertising.But, how do you know that you need one? Take a look at your current marketing strategy. Can you answer any of the following questions:How do you reach your ideal customer?How much should you spend to reach them?Are you already spending too much or too little?What type of media gives you the great ROI?What is an ROI and why is it so important?Let’s examine just one question, beginning with the first. You may not even know how to describe your ideal customer, and that’s a problem. Are they the ones that s
lar candles” in the search engine rather than just “candles” because it will produce relevant results quicker. Having a domain name that matches your product or service branding is crucial because the easier it is to remember, the more likely it will be tried in a browser and/or search engines.
…You finally admit you don’t know what you’re really doing. Mind you, that’s not a bad thing at all. It’s just that you realize that perhaps you aren’t knowledgeable in all areas of business. Don’t you have an accountant, attorney, and insurance agent already? Why? Because they know their own fields of expertise best. So, its only makes sense to consider using a professional in the complex and confusing area of advertising.But, how do you know that you need one? Take a look at your current marketing strategy. Can you answer any of the following questions:How do you reach your ideal customer?How much should you spend to reach them?Are you already spending too much or too little?What type of media gives you the great ROI?What is an ROI and why is it so important?Let’s examine just one question, beginning with the first. You may not even know how to describe your ideal customer, and that’s a problem. Are they the ones that s
3. What Extension….com, .net, .org?
Domain names have been disappearing at a rapid rate and new extensions have been introduced to keep the pool of available names flowing. What if the “.com” extension for your domain name is not available? In this instance it’s likely that you can register the “.net” or “.org” (or other) variation of your business name. Which do you choose? Should you select a “.net” or “.org” extension, or consider a country specific alternative such as “.ru” or “.co.uk”?
Does your business cater to the local community? If so, then it might be wise to consider searching for a country specific domain extension for your area first. For example, .com is universally regarded as a US or international extension, while .co.uk refers to the United Kingdom. Should a UK buyer be looking for car parts in his neighborhood “mikescarparts.co.uk” is more likely to be a local websites than “mikescarparts.com”.
Businesses with an International audience can benefit from registering their name with the “.net” extension while “.org” can be useful for identifying a non-profit organization. Since the registration restrictions for “.org” have been removed however, this extension is open to anyone.
There are no rules on which extension to register, but should you decide to register a .com alternative, be very sure you market your company using the entire domain name. Most buyers assume a “.com” extension and without specific information may be unable to locate your site.
4. Long Domain Names…Good or Bad?
This is a topic on which you will find wide variation on opinions. Your domain name can be up to 67 characters in length, that’s a lot of space!
The argument for a longer domain name is mainly that it’s easier for the human mind to recall later. If your business name is “I Design and Host Websites” you probably wouldn’t want to register “idahw.com” with the hope that someone would associate this with your company, product or service by remembering what that stands for.
For example, “gacwh.com” is a sequence of unrelated letters that could be difficult to type correctly; whereas if it that is registered as “getacheapwebhost.com” it is more likely to be remembered. Long domain names also have the added advantage of having room for your keywords. For example, if you have a site listed on Google with a domain name like “jansartsupplies” it may do better in a search for “art supplies” than a name such as “mikesartstuff.com.”
The other side of this argument is that shorter names are easier to remember and type, and thus less prone to errors. For example, “websitedesign.com” is less susceptible to typos than “Icanbuildyourwebsiteaffordably.com”
The issue with shorter or more general names is that ones like “candles.com” and “tires.com” are generally not going to be available. If you Sdecide to register a short name, possibly your company’s acronym, be sure it’s a meaningful combination of characters that is easy to remember. I would recommend finding a domain name which represents your products in
Curbing Low Morale
Q: I am the office manager of a small insurance firm. I have been here nine months and have noticed that our work environment seems pretty poor. Some of our employees do not seem very motivated, don’t care about their jobs or have bad attitudes. This is not the case for all of us but for many. What can be done about this situation?A: How do you motivate employees? How do you keep them engaged in their jobs? There are thousands of books and management theories written on this topic. This is a serious, perplexing issue for many managers and there can be a tendency to look for quick fixes and short term responses, which seldom work.Work cultures characterized by low morale and unmotivated, disengaged employees result in serious waste, inefficiencies, low productivity and turnover. Unfortunately, there is much to suggest that many employees are “often checked out” while on the job.The Gallup Management Journal’s semi-annual Employee Engagement I
s neighborhood “mikescarparts.co.uk” is more likely to be a local websites than “mikescarparts.com”.
Q: I am the office manager of a small insurance firm. I have been here nine months and have noticed that our work environment seems pretty poor. Some of our employees do not seem very motivated, don’t care about their jobs or have bad attitudes. This is not the case for all of us but for many. What can be done about this situation?A: How do you motivate employees? How do you keep them engaged in their jobs? There are thousands of books and management theories written on this topic. This is a serious, perplexing issue for many managers and there can be a tendency to look for quick fixes and short term responses, which seldom work.Work cultures characterized by low morale and unmotivated, disengaged employees result in serious waste, inefficiencies, low productivity and turnover. Unfortunately, there is much to suggest that many employees are “often checked out” while on the job.The Gallup Management Journal’s semi-annual Employee Engagement I
Businesses with an International audience can benefit from registering their name with the “.net” extension while “.org” can be useful for identifying a non-profit organization. Since the registration restrictions for “.org” have been removed however, this extension is open to anyone.
There are no rules on which extension to register, but should you decide to register a .com alternative, be very sure you market your company using the entire domain name. Most buyers assume a “.com” extension and without specific information may be unable to locate your site.
4. Long Domain Names…Good or Bad?
This is a topic on which you will find wide variation on opinions. Your domain name can be up to 67 characters in length, that’s a lot of space!
The argument for a longer domain name is mainly that it’s easier for the human mind to recall later. If your business name is “I Design and Host Websites” you probably wouldn’t want to register “idahw.com” with the hope that someone would associate this with your company, product or service by remembering what that stands for.
For example, “gacwh.com” is a sequence of unrelated letters that could be difficult to type correctly; whereas if it that is registered as “getacheapwebhost.com” it is more likely to be remembered. Long domain names also have the added advantage of having room for your keywords. For example, if you have a site listed on Google with a domain name like “jansartsupplies” it may do better in a search for “art supplies” than a name such as “mikesartstuff.com.”
The other side of this argument is that shorter names are easier to remember and type, and thus less prone to errors. For example, “websitedesign.com” is less susceptible to typos than “Icanbuildyourwebsiteaffordably.com”
The issue with shorter or more general names is that ones like “candles.com” and “tires.com” are generally not going to be available. If you Sdecide to register a short name, possibly your company’s acronym, be sure it’s a meaningful combination of characters that is easy to remember. I would recommend finding a domain name which represents your products in
The Best Franchise Opportunity - How to Determine It
Deciding to get a franchise is only the first of several major decisions a prospective franchisee will have to make. The next is determining the best franchise opportunity.The best franchise opportunity is a totality of many factors. These factors are like parts that make up a whole. They work together to achieve a beneficial result.Foremost of these factors is the prospect’s financial capability or ready access to financing since a large amount of money is required for the franchise fee, down payment on the lease, and other expenses. In addition to being financially ready, he should make a complete self-examination to determine his personality and preferences so that he can find the right kind of business that will match his style.Preferably, the prospect must have conducted his own research and market study before setting up a meeting with the franchisor. This will enable him to inquire intelligently about important details relative to the company and the arrangements
this with your company, product or service by remembering what that stands for.
Deciding to get a franchise is only the first of several major decisions a prospective franchisee will have to make. The next is determining the best franchise opportunity.The best franchise opportunity is a totality of many factors. These factors are like parts that make up a whole. They work together to achieve a beneficial result.Foremost of these factors is the prospect’s financial capability or ready access to financing since a large amount of money is required for the franchise fee, down payment on the lease, and other expenses. In addition to being financially ready, he should make a complete self-examination to determine his personality and preferences so that he can find the right kind of business that will match his style.Preferably, the prospect must have conducted his own research and market study before setting up a meeting with the franchisor. This will enable him to inquire intelligently about important details relative to the company and the arrangements
For example, “gacwh.com” is a sequence of unrelated letters that could be difficult to type correctly; whereas if it that is registered as “getacheapwebhost.com” it is more likely to be remembered. Long domain names also have the added advantage of having room for your keywords. For example, if you have a site listed on Google with a domain name like “jansartsupplies” it may do better in a search for “art supplies” than a name such as “mikesartstuff.com.”
The other side of this argument is that shorter names are easier to remember and type, and thus less prone to errors. For example, “websitedesign.com” is less susceptible to typos than “Icanbuildyourwebsiteaffordably.com”
The issue with shorter or more general names is that ones like “candles.com” and “tires.com” are generally not going to be available. If you Sdecide to register a short name, possibly your company’s acronym, be sure it’s a meaningful combination of characters that is easy to remember. I would recommend finding a domain name which represents your products in the shortest and most meaningful way possible. Businesses with long names may need to shorten their domain name down to assist users with remembering and typing long names; shorter names are also easier to fit in the title bar.
5. Should I use Plurals and Hyphenations?
Domain registration engines will usually suggest an alternative if the name you are searching for is taken. Sometimes this will include adding a hyphen or even “my” or “the” to the name.
If you wanted the term “design.com” and it was taken, you may find yourself staring at alternatives such as “mydesign.com”, “thedesign.com” or even “designs.com”. Which should you choose?
My rule of thumb for my clients is not to register “designs.com” if they cannot also register “design.com” The reason is that many times buyers may forget to type the “s” at the end of the name and your sale may go to someone else. There are those who will argue that this theory works in reverse, but why take chances? If you decide to register a name as “my…” or “the…” remember to market using your entire domain name.
Hyphens are another popular way to successfully register your name when the non-hyphenated version is no longer available. An advantage is being able to get the name that you want; however, it’s my opinion that the disadvantages far outweigh this.
Hyphens are easy to forget. Users are comfortable with typing phrases like “jarcandles.com” but may have trouble remembering to include a hyphen if you registered “jar-candles.com”. This may result in a sale for your competitor and translates to lost sales for you.
Hyphens are also an issue with verbal recommendations. Consider a verbal recommendation for a store named “anas-jar-candles.com.” This may translate at some point to: “Wow, I visited Ana’s Jar Candles dot com today and saw some really neat stuff.” Later, you would probably type “anasjarcandles.com” into your browser hoping to visit. Ouch.
Prior to purchasing your domain name it’s important to carefully consider your business community, target market, and keywords. Just ten minutes spent jotting down ideas can mean the world of difference when it comes to success with your online business.
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