Tags |
|
|
Links |
|
|
Answer You - Email Marketing: What's the Ideal Length for a Sales Email?
Email is a company’s lifeblood. Everyone from the corner office on down depends on it and expects 100 percent availability. They schedule meetings, assign tasks, answer questions, receive product orders, check progress and exchange friendly greetings – all with the click of a mouse. Communicatio
The point I took away from the exercise is a simple one. These days there no longer exist any practical constraints on length or graphic content of emails. We’ve reached the point where the technology supports whatever it takes to get our message across.
And like Martha says, that’s a good thing. We’re free to do the best possible job of communicating without having to worry about fitting the message to a certain predetermined
Business networking referrals are the life-blood of any computer consulting business. It's a who you know type of marketplace. This makes tapping into a source of referrals absolutely critical.The problem is, what happens when you don't know your next door neighbor let alone any other busin
I think many of us assume that emails should be brief. It’s probably a carry-over from the early days online when connection speeds were so slow. Longer messages took forever to retrieve so we avoided them.
Yet, there’s no rule that says an email MUST be brief. So far as I know, there hasn’t been much research done to validate an ideal length one way or the other.
I did a little informal checking in my own mail archives and discovered some surprising results. I found in a recent month that email lengths fell in the following ranges:
16% ----- Under 300 words
43% ----- 301 – 1000 words
25% ----- 1001 – 2000 words
11% ----- 2001 – 4000 words
05% ----- Over 4000 words
I was surprised the most by the upper and lower range size. I thought the biggest percentage of email would be under 300 words. You can see that wasn’t the case.
And I was shocked to see how many mails were monsters! As a group, mails selling financial information products and services were the largest. Those folks send out full blown sales letters just like you receive in street mail with trend graphs, candlestick charts and all.
Newsletters fell mostly in the group starting at 1001 words but often ran over 2000. E-Courses also hovered in this range.
Even the short emails under 300 words didn’t really reflect total message length. Many encouraged the reader to click through one or more links to landing pages on the sender’s website. And these landing pages were often several-thousand-word sales letters.
Although there were still some purely text based emails, there was also no shortage of elaborate graphics. Many of the emails look like web pages these days, especially newsletters.
The point I took away from the exercise is a simple one. These days there no longer exist any practical constraints on length or graphic content of emails. We’ve reached the point where the technology supports whatever it takes to get our message across.
And like Martha says, that’s a good thing. We’re free to do the best possible job of communicating without having to worry about fitting the message to a certain predetermined
As a business woman have you ever committed any of the 5 most deadly networking mistakes? Often business women commit deadly networking mistakes without even knowing it. These tips point them out and tell you how to correct them the next time you meet some one. Remember we are always networking at
I did a little informal checking in my own mail archives and discovered some surprising results. I found in a recent month that email lengths fell in the following ranges:
16% ----- Under 300 words
43% ----- 301 – 1000 words
25% ----- 1001 – 2000 words
11% ----- 2001 – 4000 words
05% ----- Over 4000 words
I was surprised the most by the upper and lower range size. I thought the biggest percentage of email would be under 300 words. You can see that wasn’t the case.
And I was shocked to see how many mails were monsters! As a group, mails selling financial information products and services were the largest. Those folks send out full blown sales letters just like you receive in street mail with trend graphs, candlestick charts and all.
Newsletters fell mostly in the group starting at 1001 words but often ran over 2000. E-Courses also hovered in this range.
Even the short emails under 300 words didn’t really reflect total message length. Many encouraged the reader to click through one or more links to landing pages on the sender’s website. And these landing pages were often several-thousand-word sales letters.
Although there were still some purely text based emails, there was also no shortage of elaborate graphics. Many of the emails look like web pages these days, especially newsletters.
The point I took away from the exercise is a simple one. These days there no longer exist any practical constraints on length or graphic content of emails. We’ve reached the point where the technology supports whatever it takes to get our message across.
And like Martha says, that’s a good thing. We’re free to do the best possible job of communicating without having to worry about fitting the message to a certain predetermined
People often confuse public relations with advertising. PR is the effort that creates publicity for your product, service, or company; this publicity is perceived as not being paid for by the company or individual. PR is communicated by third parties such as newspapers, radio, television, or e-zine
And I was shocked to see how many mails were monsters! As a group, mails selling financial information products and services were the largest. Those folks send out full blown sales letters just like you receive in street mail with trend graphs, candlestick charts and all.
Newsletters fell mostly in the group starting at 1001 words but often ran over 2000. E-Courses also hovered in this range.
Even the short emails under 300 words didn’t really reflect total message length. Many encouraged the reader to click through one or more links to landing pages on the sender’s website. And these landing pages were often several-thousand-word sales letters.
Although there were still some purely text based emails, there was also no shortage of elaborate graphics. Many of the emails look like web pages these days, especially newsletters.
The point I took away from the exercise is a simple one. These days there no longer exist any practical constraints on length or graphic content of emails. We’ve reached the point where the technology supports whatever it takes to get our message across.
And like Martha says, that’s a good thing. We’re free to do the best possible job of communicating without having to worry about fitting the message to a certain predetermined
Running a successful eBay auction business, like any other business, depends on keeping your cash flow flowing! To do that, you've got to decide how you'll ask your customers to pay for their items after the purchase. You've got quite a few options, one being the acceptance of personal checks.<
Even the short emails under 300 words didn’t really reflect total message length. Many encouraged the reader to click through one or more links to landing pages on the sender’s website. And these landing pages were often several-thousand-word sales letters.
Although there were still some purely text based emails, there was also no shortage of elaborate graphics. Many of the emails look like web pages these days, especially newsletters.
The point I took away from the exercise is a simple one. These days there no longer exist any practical constraints on length or graphic content of emails. We’ve reached the point where the technology supports whatever it takes to get our message across.
And like Martha says, that’s a good thing. We’re free to do the best possible job of communicating without having to worry about fitting the message to a certain predetermined
So often school career counselors and advisers hurt the psyche of our children in Junior High, High School and even later on in College. This is a tragedy indeed. One career counselor I talked with at length worked for the University of Phoenix and she told me of how they were changing that problem
The point I took away from the exercise is a simple one. These days there no longer exist any practical constraints on length or graphic content of emails. We’ve reached the point where the technology supports whatever it takes to get our message across.
And like Martha says, that’s a good thing. We’re free to do the best possible job of communicating without having to worry about fitting the message to a certain predetermined length or format.
All we really need to do now is just make sure what we write is worth reading…
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.answeryou.net/article/62808/answeryou-Email-Marketing-Whats-the-Ideal-Length-for-a-Sales-Email.html">Email Marketing: What's the Ideal Length for a Sales Email?</a>
BB link (for phorums):
[url=http://www.answeryou.net/article/62808/answeryou-Email-Marketing-Whats-the-Ideal-Length-for-a-Sales-Email.html]Email Marketing: What's the Ideal Length for a Sales Email?[/url]
Related Articles:
Foreign Direct Investment (FDI) On Sustainable Development
Data Acquisition: Open-Ended Questionnaire Response Format
Elements of an Effective Email Message
Bookmark it:
|