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Answer You - Should You Upgrade Your E-zine From Text to HTML?
Nobody’s perfect, including the boss. Managers, we polled recently, acknowledged making a number of mistakes, from not recognizing staff accomplishments to inadequate communication to poor hiring decisions. Here is a sampling.Withholding praise was a problem cited by many: "I didn’t give recognition to someone who turned out to be one of my best employees and soon lost her." "I didn’t give credit when it was due to individuals who made major contributions." "I failed to acknow
But I was mista
Computers have officially become a necessity in this 21st century, and with this technology boom comes the growing availability of a computer career. If you are looking for a computer career, your range of options is immense. While a few years ago a computer career was restricted primarily to programming, the range of options has grown as computers are now used in almost every industry today.Most commonly associated with a computer career is the computer programmer job. However, today, if you are
But my mind fought the idea of upgrading my own. "My readers appreciate my e-zine for its content," I told myself. "They don't need some slick design to get their attention. They just want my information, straight up. Publishing in HTML won't make a difference."
I was wrong.
Well, I was right that my readers receive my e-zine for its content. After all, that's why they subscribed — for my concise, how-to articles.
But I was mistak
Domain name registration is similar to registering the name of your newly established business?the name needs to be unique. Unlike a business name, however, you are not legally required to register a domain name that actually describes your website; although it would serve your cause to have a name that somehow relates to your company.Whenever you register for a domain name, your choice is subjected to a countercheck against existing registered domain names. This process is usually free, whether or
But my mind fought the idea of upgrading my own. "My readers appreciate my e-zine for its content," I told myself. "They don't need some slick design to get their attention. They just want my information, straight up. Publishing in HTML won't make a difference."
I was wrong.
Well, I was right that my readers receive my e-zine for its content. After all, that's why they subscribed — for my concise, how-to articles.
But I was mista
Have you ever considered hiring a business consultant to assist you in your business expansion? It often makes sense to do this if you own a small independent business, which is not associated with any dealer networks or franchise systems.Yet you have to be careful when hiring a business consultant. Are you sure they know what they are talking about, understand the dynamics of your market or industry? If not how can you be certain you will not be wasting you money? Here are the top 7 tips to hiring
I was wrong.
Well, I was right that my readers receive my e-zine for its content. After all, that's why they subscribed — for my concise, how-to articles.
But I was mista
Despite widespread agreement that effective expense management is critical to business success, there's still one aspect of expense management that tends to be handled badly. And it's costing many businesses millions each year! Ironically, it's a cost that can be drastically reduced (all but eliminated) overnight.I'm talking about the processing costs associated with purchases. They're called "transactional processing costs"; they're not the cost of the purchase itself, but the cost of the transacti
I was wrong.
Well, I was right that my readers receive my e-zine for its content. After all, that's why they subscribed — for my concise, how-to articles.
But I was mista
If you're just getting started, what do you need to know about the business aspects of being their own boss? It really boils down to two very straightforward things. You need to have some basic business skills and knowledge and you need the motivation to become a computer consultant.MotivationYou have to really want to become a computer consultant badly. Think about anything you’ve ever really achieved in life. Whether it’s graduating from school or passing a test. Maybe it was getting your d
But I was mistaken that a better "presentation" wouldn't make a difference.
After much deliberation, I decided to give HTML a whirl. I had my e-zine professionally designed in HTML, featuring my logo, colors, and photo.And when I sent out my first HTML issue, I was blown away by the responses:
- "Thank you! It's so much easier on the eyes."
- "Your e-zine now gets my attention instantly, and makes me want to read it right away."
- "This makes such an impact!"
- "I get dozens
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