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Answer You - The 'Human Approach' to Site Optimization
I know how hard it is to develop new business if you don't have an original sounding hook.That's why I love what I call THE CONGRATULATIONS APPROACH. It can instantly heat-up the chilliest cold calls.Whenever I read a newspaper or a business or trade publication, I keep my eyes peeled for names of “comers,” heads of small to middle sized firms that are making a splash in their respective ponds, large or small.For instance I happened upon an article in FORTUNE that mentioned the owner of a Midwestern distribution company. With a few clicks, I was at the firm’s web site, doing a quick study of it
B. Use the excellent Overture keyword suggestion tool. It vanished for awhile, but now it's back again. You are researching which words people actually use when they look through a search engine to find what you offer.
C. Take the #1 word you find on Overture. Wherever it makes sense (and without becoming obnoxious), substitute this keyword for similiar words and phrasing within your site writing. Ideally you should try to achieve a 3-7% ratio of your keyword to the other words on your page. To measure the density of your keywords, visit Keywordensity.com. And while you're at it, use this tool to check out your competitors appearing with this keyword. Observe where and how they've used this keyword in their visible text and source code.
D. Re-optimize your pages around this single keyword, then hand-register these newly written pages with the major search engines.
This is
As a mortgage broker training consultant, one of the questions I like to ask my new students is “Who is your primary target?” Many times this question is followed by a moment of awkward silence as the mortgage broker wonders if this is a trick question. It pains me to say this, but I must confess that an alarming number of mortgage brokers have absolutely no clue as to who their target market is.While on the surface this may not seem to be that big of a concern, the truth of the matter is that it is. You see, as mortgage brokers, we have many complaints when it comes to real estate agents. In fact, I often w
When you have generated traffic to your site, you need to give people what they are really looking for. In particular, you must deliver genuine answers and real benefits through your site copywriting.
This is a big stumbling block for those who use doorway pages to maximize their search engine positioning - without taking into account their human visitors.
You know clearly focused keywording throughout your site is fundamental to successful search engine positioning. So how do you write the words on your page to accent your site theme for the search engines, and more importantly, serve your customers?
Go Belly to Belly
The answer is to write for people first, not search engines. The Web business medium incessantly vies for our attention and fragments our thoughts. It's exhausting! Doesn't it make sense to create a Web site that offers shelter from the online storm?
A key marketing thought to consider is that a few hundred well-satisfied customers can feed you, clothe you, and take care of you into your ripe old age.
These 'customers for life' can only be yours if you and your Web site are thoroughly personal service oriented. It's a powerful way to separate yourself from your competitors who think automation is the only answer for Web success.
Here are 10 key questions to help you with this approach. The answers you generate will inform your Web site writing.
o Your Product/Service
1. For your site visitors: What are the specific results/benefits you provide the people who buy from you?...
2. Your products and services: please list two short key phrases that describe exactly what you supply...
3. What's your single, most marketable and unique, competitive edge? This is your essential Unique Selling Proposition (USP).
4. Describe your product/service in detail...
A. List 7 key features that pop out at you:
(A feature is a fact about a product or service, such as "wash cold, hang dry", or "made in Morocco". Features demonstrate how things are created, delivered and maintained.)
B. List 7 enormous benefits your products/services give your site visitors...
(A benefit is anything that will make someone's life better, easier or more productive by using your product or service.)
5. Which product/service is your 'best of the best' - your #1 most popular, profitable or marketable offering?...
o Your Site Visitor
6. Who is your perfect site visitor? Supply as much detail as you can: demographics (gender, age, employment, etc), geographics (location, country, city, etc), psychographics (culture, interests, lifestyle, etc)...
7. List 7 unique and interesting facts you really want site visitors to know about you and the products/services you provide...
8. List at least 7 of the most commonly asked questions about your products/services, as well as the answers you give...
9. List at least 7 of the most common misconceptions your site visitors have about your offerings...
10. What are the 3 specific things your target market most wants to know about or looks for in your product/service?...
The Wrap Up: Integrating Customer and Search Engine Needs
You've thought long and hard, you've dug deep. You've even asked your site visitors what they want! In the process you've generated the raw materials you need to write your site copy.
Here's how to use this information to please both site visitors and search engines:
A. Write for your audience - the people you most need to reach. If you are writing sales copy, we recommend the template outlined here.
B. Use the excellent Overture keyword suggestion tool. It vanished for awhile, but now it's back again. You are researching which words people actually use when they look through a search engine to find what you offer.
C. Take the #1 word you find on Overture. Wherever it makes sense (and without becoming obnoxious), substitute this keyword for similiar words and phrasing within your site writing. Ideally you should try to achieve a 3-7% ratio of your keyword to the other words on your page. To measure the density of your keywords, visit Keywordensity.com. And while you're at it, use this tool to check out your competitors appearing with this keyword. Observe where and how they've used this keyword in their visible text and source code.
D. Re-optimize your pages around this single keyword, then hand-register these newly written pages with the major search engines.
This is
Human beings and the way they interact are extraordinarily Complex. Deming tried to define that complexity.We have since learned the impossibility of defining natural events in a digital way.When we ignore the complexity and allow people to get on with what they want to do by removing the barriers to their performance, their performance becomes extraordinary.I have been trying to discover why there is so much resistance to what is essentially some very basic philosophy.Demings early work on statistics and quality was built around an ability to analyse complex systems and the use of that
A key marketing thought to consider is that a few hundred well-satisfied customers can feed you, clothe you, and take care of you into your ripe old age.
These 'customers for life' can only be yours if you and your Web site are thoroughly personal service oriented. It's a powerful way to separate yourself from your competitors who think automation is the only answer for Web success.
Here are 10 key questions to help you with this approach. The answers you generate will inform your Web site writing.
o Your Product/Service
1. For your site visitors: What are the specific results/benefits you provide the people who buy from you?...
2. Your products and services: please list two short key phrases that describe exactly what you supply...
3. What's your single, most marketable and unique, competitive edge? This is your essential Unique Selling Proposition (USP).
4. Describe your product/service in detail...
A. List 7 key features that pop out at you:
(A feature is a fact about a product or service, such as "wash cold, hang dry", or "made in Morocco". Features demonstrate how things are created, delivered and maintained.)
B. List 7 enormous benefits your products/services give your site visitors...
(A benefit is anything that will make someone's life better, easier or more productive by using your product or service.)
5. Which product/service is your 'best of the best' - your #1 most popular, profitable or marketable offering?...
o Your Site Visitor
6. Who is your perfect site visitor? Supply as much detail as you can: demographics (gender, age, employment, etc), geographics (location, country, city, etc), psychographics (culture, interests, lifestyle, etc)...
7. List 7 unique and interesting facts you really want site visitors to know about you and the products/services you provide...
8. List at least 7 of the most commonly asked questions about your products/services, as well as the answers you give...
9. List at least 7 of the most common misconceptions your site visitors have about your offerings...
10. What are the 3 specific things your target market most wants to know about or looks for in your product/service?...
The Wrap Up: Integrating Customer and Search Engine Needs
You've thought long and hard, you've dug deep. You've even asked your site visitors what they want! In the process you've generated the raw materials you need to write your site copy.
Here's how to use this information to please both site visitors and search engines:
A. Write for your audience - the people you most need to reach. If you are writing sales copy, we recommend the template outlined here.
B. Use the excellent Overture keyword suggestion tool. It vanished for awhile, but now it's back again. You are researching which words people actually use when they look through a search engine to find what you offer.
C. Take the #1 word you find on Overture. Wherever it makes sense (and without becoming obnoxious), substitute this keyword for similiar words and phrasing within your site writing. Ideally you should try to achieve a 3-7% ratio of your keyword to the other words on your page. To measure the density of your keywords, visit Keywordensity.com. And while you're at it, use this tool to check out your competitors appearing with this keyword. Observe where and how they've used this keyword in their visible text and source code.
D. Re-optimize your pages around this single keyword, then hand-register these newly written pages with the major search engines.
This is
According to the results of a survey conducted recently, over 45 million text messages are sent in the UK every single day. This data is enough to underline the growing significance of mobile phone usage and more specifically, mobile phone text messages in modern life.Many of the small businesses are opening up to the potential uses of mobiles; more and more of these ventures are harnessing the different features of mobile phones to enhance the scope of their activities as well as to improve their profitability.For instance, we can take the short messaging service (SMS) feature of mobile phones as a c
4. Describe your product/service in detail...
A. List 7 key features that pop out at you:
(A feature is a fact about a product or service, such as "wash cold, hang dry", or "made in Morocco". Features demonstrate how things are created, delivered and maintained.)
B. List 7 enormous benefits your products/services give your site visitors...
(A benefit is anything that will make someone's life better, easier or more productive by using your product or service.)
5. Which product/service is your 'best of the best' - your #1 most popular, profitable or marketable offering?...
o Your Site Visitor
6. Who is your perfect site visitor? Supply as much detail as you can: demographics (gender, age, employment, etc), geographics (location, country, city, etc), psychographics (culture, interests, lifestyle, etc)...
7. List 7 unique and interesting facts you really want site visitors to know about you and the products/services you provide...
8. List at least 7 of the most commonly asked questions about your products/services, as well as the answers you give...
9. List at least 7 of the most common misconceptions your site visitors have about your offerings...
10. What are the 3 specific things your target market most wants to know about or looks for in your product/service?...
The Wrap Up: Integrating Customer and Search Engine Needs
You've thought long and hard, you've dug deep. You've even asked your site visitors what they want! In the process you've generated the raw materials you need to write your site copy.
Here's how to use this information to please both site visitors and search engines:
A. Write for your audience - the people you most need to reach. If you are writing sales copy, we recommend the template outlined here.
B. Use the excellent Overture keyword suggestion tool. It vanished for awhile, but now it's back again. You are researching which words people actually use when they look through a search engine to find what you offer.
C. Take the #1 word you find on Overture. Wherever it makes sense (and without becoming obnoxious), substitute this keyword for similiar words and phrasing within your site writing. Ideally you should try to achieve a 3-7% ratio of your keyword to the other words on your page. To measure the density of your keywords, visit Keywordensity.com. And while you're at it, use this tool to check out your competitors appearing with this keyword. Observe where and how they've used this keyword in their visible text and source code.
D. Re-optimize your pages around this single keyword, then hand-register these newly written pages with the major search engines.
This is
One of the most important steps in getting your fundraising off on the right foot is making sure that the people your put in your fundraising team are there because they have a passion for the goal or cause that you are trying to reach. People are the greatest resource in any fundraising venture and utilizing them is imperative for reaching your money raising targets.In this first article of a two part series on your fundraising team, I want to point out three reasons why having more people as a part of your overall fundraising strategy is going to pay off down the road. Let's take a look at what those rea
7. List 7 unique and interesting facts you really want site visitors to know about you and the products/services you provide...
8. List at least 7 of the most commonly asked questions about your products/services, as well as the answers you give...
9. List at least 7 of the most common misconceptions your site visitors have about your offerings...
10. What are the 3 specific things your target market most wants to know about or looks for in your product/service?...
The Wrap Up: Integrating Customer and Search Engine Needs
You've thought long and hard, you've dug deep. You've even asked your site visitors what they want! In the process you've generated the raw materials you need to write your site copy.
Here's how to use this information to please both site visitors and search engines:
A. Write for your audience - the people you most need to reach. If you are writing sales copy, we recommend the template outlined here.
B. Use the excellent Overture keyword suggestion tool. It vanished for awhile, but now it's back again. You are researching which words people actually use when they look through a search engine to find what you offer.
C. Take the #1 word you find on Overture. Wherever it makes sense (and without becoming obnoxious), substitute this keyword for similiar words and phrasing within your site writing. Ideally you should try to achieve a 3-7% ratio of your keyword to the other words on your page. To measure the density of your keywords, visit Keywordensity.com. And while you're at it, use this tool to check out your competitors appearing with this keyword. Observe where and how they've used this keyword in their visible text and source code.
D. Re-optimize your pages around this single keyword, then hand-register these newly written pages with the major search engines.
This is
I will be honest with you: I don't like business brokers. In fact, I've only known a small handful during my entire 50 years of buying businesses I would deal with. That I trust. That didn't try to purposely screw me over. Now again, that doesn't mean they're all crooked. Just the ones I've dealt with. And so, if you can find a decent broker to work with, that’s fine. You're lucky. But don't count on finding one any time soon. They're as rare as hen's teeth. And besides the ethical issue, the problem you have with most brokers is they qualify you. They want you to spend a lot of t
B. Use the excellent Overture keyword suggestion tool. It vanished for awhile, but now it's back again. You are researching which words people actually use when they look through a search engine to find what you offer.
C. Take the #1 word you find on Overture. Wherever it makes sense (and without becoming obnoxious), substitute this keyword for similiar words and phrasing within your site writing. Ideally you should try to achieve a 3-7% ratio of your keyword to the other words on your page. To measure the density of your keywords, visit Keywordensity.com. And while you're at it, use this tool to check out your competitors appearing with this keyword. Observe where and how they've used this keyword in their visible text and source code.
D. Re-optimize your pages around this single keyword, then hand-register these newly written pages with the major search engines.
This is the 'human approach' to site optimization. It's not at all scientific but it's very fast. The good news is it can free up your time to move onto the other aspects of your Web business.
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