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  • Answer You - How Much of a Genius Do You Have to Be?

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    earlier. We were talking about how she could get more customers.

    Drawing on my vast storehouse of marketing wisdom, I inquired, "What's the #1 best seller you

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    Dear Friend,

    Ever wonder how much of a genius you have to be for your marketing know how to pay off for you?

    Here's a story that reveals the answer.

    Today I ran into the lady who runs my local computer repair shop.

    "That banner you told me to put up WORKED! I've gotten 5 jobs from it just this week," referring to the big yellow banner outside the shop reading "Virus Removal Experts."

    Now, actually, the headline I gave her was along the lines of "Viruses Removed -- Guaranteed!"

    Or something like that.

    But what she's running is working, so I ain't tellin' her to change it anytime soon.

    Flash back in time to 3 weeks earlier. We were talking about how she could get more customers.

    Drawing on my vast storehouse of marketing wisdom, I inquired, "What's the #1 best seller you g

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    Today I ran into the lady who runs my local computer repair shop.

    "That banner you told me to put up WORKED! I've gotten 5 jobs from it just this week," referring to the big yellow banner outside the shop reading "Virus Removal Experts."

    Now, actually, the headline I gave her was along the lines of "Viruses Removed -- Guaranteed!"

    Or something like that.

    But what she's running is working, so I ain't tellin' her to change it anytime soon.

    Flash back in time to 3 weeks earlier. We were talking about how she could get more customers.

    Drawing on my vast storehouse of marketing wisdom, I inquired, "What's the #1 best seller you

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    g to the big yellow banner outside the shop reading "Virus Removal Experts."

    Now, actually, the headline I gave her was along the lines of "Viruses Removed -- Guaranteed!"

    Or something like that.

    But what she's running is working, so I ain't tellin' her to change it anytime soon.

    Flash back in time to 3 weeks earlier. We were talking about how she could get more customers.

    Drawing on my vast storehouse of marketing wisdom, I inquired, "What's the #1 best seller you

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    uaranteed!"

    Or something like that.

    But what she's running is working, so I ain't tellin' her to change it anytime soon.

    Flash back in time to 3 weeks earlier. We were talking about how she could get more customers.

    Drawing on my vast storehouse of marketing wisdom, I inquired, "What's the #1 best seller you

    Finding A Niche
    Finding your niche is very important for targeting traffic. A niche is what your site is going to be about, the basic concept of your site as a whole. A niche can be things like traveling, baseball, business etc. But like I said when finding a Niche you need to break these categories down a little more because they are two generic. Leave those big generic categorie
    earlier. We were talking about how she could get more customers.

    Drawing on my vast storehouse of marketing wisdom, I inquired, "What's the #1 best seller you got around here?"

    "Virus removal," she snapped back.

    "See that blank spot on the sign out front? Will they let you put anything on that?"

    She replied with a skeptical tone, "Well, you'd have to PAY for that. But they will let me hang a banner up."

    Being the marketing genius I am, I replied, "How 'bout you put somethin' up there on a yellow banner...like your viruses Removed -- Guaranteed!

    "...or perhaps....Viruses Removed in 48 Hours -- Guaranteed.

    "Or...Free Virus Analysis."

    I spouted off some blatantly obvious stuff like that anyone with any knowledge of and skill in headlines whatsoever coulda come up with.

    An

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