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Answer You - What Sells - Logic or Emotion
Everybody hears about how the medical billing industry is robbing us blind. Medical costs are out of control, or at least so they say. Medical billing software, just to be able to run your medical billing practice, costs an arm and a leg. Medical billing agencies like Medicare and Medicaid, Blue Cross, Blue Shie
When a professional meeting, event or conference planner goes to evaluate the suitability of a venue for a client this is called a site inspection. There are three basic areas to be considered: Appearance and accessibility of the location Service and quality of catering Amenities a
They never can win. Even a kleenex becomes emotional when you can't find one. The same applies to choosing which brand to buy of all the choices available for most products. You choose the brand that makes you feel the best, even if it means choosing a specific brand of canned peas because once upon a time your Mother told you that to serve less meant feeding your family sub standard meals.
How does that apply to you as a marketer... or as an individual selling a used car or the snowsuit your child outgrew?
It means your first job is to show people how good they'll feel when they buy what you offer. Never mind the features, go first for the feelings. The features come later, as logical proof that they've made the right choice.
You might start your snowsuit ad with a verbal picture of a child staying warm and dry. The used car might be a big gas guzzler... but focus on how good it will feel when everyone can stretch out their legs... and how convenient it will be to take everyone in the
Security Mirror, Fake Security Camera, Door Entry Chime lead the list.If you own a retail store, security has to be one of your primary concerns. Retail shoplifting accounts for roughly 10 billion dollars in loss each year in the United States, and employee theft accounts for more than 15 billion in
How does that apply to you as a marketer... or as an individual selling a used car or the snowsuit your child outgrew?
It means your first job is to show people how good they'll feel when they buy what you offer. Never mind the features, go first for the feelings. The features come later, as logical proof that they've made the right choice.
You might start your snowsuit ad with a verbal picture of a child staying warm and dry. The used car might be a big gas guzzler... but focus on how good it will feel when everyone can stretch out their legs... and how convenient it will be to take everyone in the
Where do you see yourself and your organization 1,5,10 years from now? What do you want to accomplish? What do you and your organization want to be known for? What do you do for a living? These are all very important questions that need to be answered both on a professional and personal level.People think di
How does that apply to you as a marketer... or as an individual selling a used car or the snowsuit your child outgrew?
It means your first job is to show people how good they'll feel when they buy what you offer. Never mind the features, go first for the feelings. The features come later, as logical proof that they've made the right choice.
You might start your snowsuit ad with a verbal picture of a child staying warm and dry. The used car might be a big gas guzzler... but focus on how good it will feel when everyone can stretch out their legs... and how convenient it will be to take everyone in the
Yes, you can sell your business yourself, but you have to do it the right way! As a professional business intermediary, I have many clients with quality businesses who come to me after failing to sell their businesses on their own. The flaw in their effort to sell always comes down to the same four basic things: no
You might start your snowsuit ad with a verbal picture of a child staying warm and dry. The used car might be a big gas guzzler... but focus on how good it will feel when everyone can stretch out their legs... and how convenient it will be to take everyone in the
There's nothing that says your cleaning company is doing a great job more than when your building's restrooms are not only clean, but fresh-smelling. After all, when employees or visitors enter a restroom they "hope" to be confronted with a pleasant scent - pine, citrus or just a clean smell. Unfortunately, that is
If you offer a cleaning service, talk first about how your customers will be free to pursue work or hobbies and still come home to a fresh-smelling, sparkling clean house where they can relax and enjoy the evening. Then go in to how you use environmentally friendly cleaners, remember to clean every little corner, and don't mind walking the dog while you're there.
Whatever you offer, remember that emotions create the desire and logic backs it up. You need both, but if all you offer is logic, it will be a tough sale. It isn't always easy. Sometimes you have to uncover hidden benefits that appeal to emotions people don't necessarily want to talk about.
Those are emotions such as pride, as in: "I have a cleaner house than my best friend. (And that means I'm a better wife.)" "My car is much cooler than my brot
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