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Answer You - Books, Bibles and Fast-Talkers
Have you ever wanted to tear your hair out over revisions to a complex document or proposal?We recently worked with a team responding to an RFP (request for proposal) from a large state agency. The RFP itself was nearly 100 pages long. The proposal responding to this RFP would be in excess o
They can easily sell a town a day at 3 large and make one trip a quarter to visit the courthouse for names. Work it for two months on a route and eat cake the other 10. A great moneymaker for the
“How brochures can help you stand out from the competition, close the deal, and even build repeat business.”Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company
Many times the ideas are clever and cute but you should weigh the ups and downs of every offer before you dig out the checkbook. Most of these in-town-for-a-day people want their cash up front.
Some of the common flim-flams are:
Coupon Books
They offer to put you in a giant coupon book to be sold for the needy charity or Lions Club. Books are sold on the phone for $29 and delivered by the Boy Scouts. Watch out for errors and missing expirations once the operation has moved to another town.
Telephone Book Covers
They wrap around the book and the callers see your ad every time they reach for the book. Might be OK if you own the wrecker service, locksmith or funeral home, but run the other way if you have a grocery, Mickey Dees, or bank.
City Maps
Your ad goes somewhere around the edge of the map. You might get pitched by several companies. Some look better than others, most are very pricey. Pick up maps like these when you see them and decide if you'd do business with anyone on the map because of the ad. Distribution is the selling point. Placement is the bug-a-boo. What if your ad is on the back and the reader only looks at the front? Don't be fooled by the promise of radio ads proclaiming free maps and mentioning your name.
Bibles for Newlyweds
I wish I had thought of this one 30 years ago. I would be clipping coupons instead of writing about it.
The fast talker promises to send a Bible to all newlyweds in the county (the names and addresses of the happy couples are public record at the courthouse). Four to six sales at about $500 each and they mail a one dollar Bible 4th class, a peel and stick label stuck inside with the name of the "sponsors" in inkjet color.
They can easily sell a town a day at 3 large and make one trip a quarter to visit the courthouse for names. Work it for two months on a route and eat cake the other 10. A great moneymaker for the B
Thanks to the "Fair And Accurate Credit Transactions Act" that went into effect in June of 2005, law now mandates that any business with one or more employees must have document disposal equipment. This is to ensure that all business and personal documents that need to be discarded are handled in a
Telephone Book Covers
They wrap around the book and the callers see your ad every time they reach for the book. Might be OK if you own the wrecker service, locksmith or funeral home, but run the other way if you have a grocery, Mickey Dees, or bank.
City Maps
Your ad goes somewhere around the edge of the map. You might get pitched by several companies. Some look better than others, most are very pricey. Pick up maps like these when you see them and decide if you'd do business with anyone on the map because of the ad. Distribution is the selling point. Placement is the bug-a-boo. What if your ad is on the back and the reader only looks at the front? Don't be fooled by the promise of radio ads proclaiming free maps and mentioning your name.
Bibles for Newlyweds
I wish I had thought of this one 30 years ago. I would be clipping coupons instead of writing about it.
The fast talker promises to send a Bible to all newlyweds in the county (the names and addresses of the happy couples are public record at the courthouse). Four to six sales at about $500 each and they mail a one dollar Bible 4th class, a peel and stick label stuck inside with the name of the "sponsors" in inkjet color.
They can easily sell a town a day at 3 large and make one trip a quarter to visit the courthouse for names. Work it for two months on a route and eat cake the other 10. A great moneymaker for the
So now you are convinced, you want to quit your job and work from home in your own home business.Smart move. As J. Paul Getty observed, "You must be in business for yourself, you'll never get rich working for someone else." And he would know. His father, George F. Getty thrust Paul into runn
City Maps
Your ad goes somewhere around the edge of the map. You might get pitched by several companies. Some look better than others, most are very pricey. Pick up maps like these when you see them and decide if you'd do business with anyone on the map because of the ad. Distribution is the selling point. Placement is the bug-a-boo. What if your ad is on the back and the reader only looks at the front? Don't be fooled by the promise of radio ads proclaiming free maps and mentioning your name.
Bibles for Newlyweds
I wish I had thought of this one 30 years ago. I would be clipping coupons instead of writing about it.
The fast talker promises to send a Bible to all newlyweds in the county (the names and addresses of the happy couples are public record at the courthouse). Four to six sales at about $500 each and they mail a one dollar Bible 4th class, a peel and stick label stuck inside with the name of the "sponsors" in inkjet color.
They can easily sell a town a day at 3 large and make one trip a quarter to visit the courthouse for names. Work it for two months on a route and eat cake the other 10. A great moneymaker for the
Have you recently introduced a product for the 50+ market that isn't selling? Do you have a good product that you know is marketable, but it simply isn’t moving off the shelves? Your package may be the answer.The first thing that you have to understand is that 70% of all purchasing d
Bibles for Newlyweds
I wish I had thought of this one 30 years ago. I would be clipping coupons instead of writing about it.
The fast talker promises to send a Bible to all newlyweds in the county (the names and addresses of the happy couples are public record at the courthouse). Four to six sales at about $500 each and they mail a one dollar Bible 4th class, a peel and stick label stuck inside with the name of the "sponsors" in inkjet color.
They can easily sell a town a day at 3 large and make one trip a quarter to visit the courthouse for names. Work it for two months on a route and eat cake the other 10. A great moneymaker for the
Business cards are a very popular way of providing your contact information to others. Business cards are used for a variety of reasons including promoting your service or advertising your business to others and are an extremely important tool. In our busy world, it is often inconvenient to write d
They can easily sell a town a day at 3 large and make one trip a quarter to visit the courthouse for names. Work it for two months on a route and eat cake the other 10. A great moneymaker for the Bible people, a dud for advertising effectiveness. But like kids in school and American Flags, this emotion sells well in every community.
There are hundreds of advertising "opportunities" out there. Your job as a business owner is to separate the effective from the cute and clever.
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