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Answer You - Your Search Ranking Could be at Risk?
It is interesting to see the numerous comments about the massive effect of the Internet on the music industry, especially the negative way it is supposed to be affecting production companies and artistes, etc. That kind of anxiety is understandable, but is generally a product of massive change in the face of strong resistance to protect territories and traditions. But the Internet is no different from any new major change.Any change brings a predictable cycle of reaction. First there is FEAR, then CHALLENGE, followed by guarded CURIOSITY, then EXPERIMENT, then FAMILIARISATION followed by ACCEPTANCE then COMFORT with the change and finally CUSTOMISING it to suit our individual needs. Members of the population will be at different levels of this change process, depending on their relevance to it, their desire to embrace it, their expertise in it and past experience around it. So, if you are into computers big time, you wou
Even though the text is clearly visible to the visitor, the search engine is not smart enough to realize that the white text appears in a blue box- it just assumes that the white text has been placed on a white background. To avoid any potential problems, it is important that you let your webmaster know that the text on you
One of the most common questions people ask me is: “Where should I spend my advertising dollars?” Their experience can typically be summed up as follows:I recently opened my business as an interior designer. I was so excited. But now – two months later – I’m getting frustrated. I believe that my services are valuable, and I thought there would be a market for them, but I’m having the hardest time finding clients. I’ve spent a couple hundred dollars already on advertising, but I’ve gotten virtually no response from it. Can you tell me where I should put my advertising dollars to have the most impact?My advice? Consider spending your hard-earned money on avenues other than advertising to reach your target market.While it is true that advertising in the right publication (that is, a publication that is read by your target market) may be beneficial, advertising is NOT the most effective way for a new sm
1: Hidden Text
Almost all search engines use the words on the pages of web sites as one factor in their ranking equation. This means that if the text on your pages includes your keyphrases, you have a better chance of ranking highly for those phrases than a competing page that does not include them. Some webmasters, aware of this but not wanting their visitors to actually see the text (usually for "aesthetic" reasons), began taking keyphrase-rich text and making it the same color as the page background. For example, if a page had a white background, they would add text to the page, loaded with keyphrases, in the same shade of white.
A human visitor would not be able to see the text, but the search engine "spider" (the programs that search engines use to go out and index web pages) would, and it would get a ranking boost accordingly. However, engines soon caught on and began penalizing pages that used this tactic. Unfortunately, some innocent sites are still penalized for this, even though the text on their pages is visible. Say, for example, that the background of a page is white. On this white background is a large blue box that has white text within it.
Even though the text is clearly visible to the visitor, the search engine is not smart enough to realize that the white text appears in a blue box- it just assumes that the white text has been placed on a white background. To avoid any potential problems, it is important that you let your webmaster know that the text on you
Defusing difficult or angry customers calmly and assertively benefits the company, the customer, and the service representative. Managing any difficult situation requires clear communication and intention. You improve with practice. And the rewards – both in terms of personal and bottom line profit are great. The key lies in your ability to manage yourself so that you can manage and support the customer. Take charge of you. Remember to breathe, smile, and connect with your higher motives. You cannot change the customer's reactions, but you can manage your response to them.Focus on the bigger picture instead of getting stuck on the issue. What's really important here? Communicate as one human being to another.Listen. Allow the customer to complete his thoughts and don't interrupt. Understand that the customer's reaction is not about you. Let the verbal attacks go by. Lis
1: Hidden Text
Almost all search engines use the words on the pages of web sites as one factor in their ranking equation. This means that if the text on your pages includes your keyphrases, you have a better chance of ranking highly for those phrases than a competing page that does not include them. Some webmasters, aware of this but not wanting their visitors to actually see the text (usually for "aesthetic" reasons), began taking keyphrase-rich text and making it the same color as the page background. For example, if a page had a white background, they would add text to the page, loaded with keyphrases, in the same shade of white.
A human visitor would not be able to see the text, but the search engine "spider" (the programs that search engines use to go out and index web pages) would, and it would get a ranking boost accordingly. However, engines soon caught on and began penalizing pages that used this tactic. Unfortunately, some innocent sites are still penalized for this, even though the text on their pages is visible. Say, for example, that the background of a page is white. On this white background is a large blue box that has white text within it.
Even though the text is clearly visible to the visitor, the search engine is not smart enough to realize that the white text appears in a blue box- it just assumes that the white text has been placed on a white background. To avoid any potential problems, it is important that you let your webmaster know that the text on you
Have you been agonizing over how to raise money for your charitable organization? Here are five dependable fundraising ideas:1) Have a car wash. This is one of the cheapest fundraisers to setup because all you need is a busy corner and an ample water supply. Generally, gas stations like taking part in these fundraisers as they benefit in the added customer traffic coming in to purchase gas and other sundries. Then you just need some volunteers to hold up signs and wave cars into your car wash. These fundraisers work best on Saturdays or Sundays to take advantage of the busy weekend traffic.2) Have a garage sale. Your organization first collects used items by either soliciting friends for them or by donating used items themselves. Then just place some ads in your local newspaper announcing your garage sale. Make sure you give a general list of the items that you have and make mention of your charity. After
A human visitor would not be able to see the text, but the search engine "spider" (the programs that search engines use to go out and index web pages) would, and it would get a ranking boost accordingly. However, engines soon caught on and began penalizing pages that used this tactic. Unfortunately, some innocent sites are still penalized for this, even though the text on their pages is visible. Say, for example, that the background of a page is white. On this white background is a large blue box that has white text within it.
Even though the text is clearly visible to the visitor, the search engine is not smart enough to realize that the white text appears in a blue box- it just assumes that the white text has been placed on a white background. To avoid any potential problems, it is important that you let your webmaster know that the text on you
"To love what you do and feel that it matters, how on earth could anything be more fun?" --Katherine GrahamI want to share with you a great success story from one of my clients, Susan*, because I am so proud of her. Susan had been working in the computer industry since college (8-10 years) and though she was financially and professionally successful, she felt dissatisfied with her career. Her heart was just not in it anymore.Susan did a brave thing - she decided to make the effort to pursue a career change right now. For about six months we worked together to uncover her core interests, identify her values, test her natural abilities, and outline the parameters required for fulfilling work for her.It wasn't easy and the process took time but Susan tells me it was well worth the effort. Susan has started a new career that now fits WHO she is along with what she believes in, and what she can do. Susan mov
A human visitor would not be able to see the text, but the search engine "spider" (the programs that search engines use to go out and index web pages) would, and it would get a ranking boost accordingly. However, engines soon caught on and began penalizing pages that used this tactic. Unfortunately, some innocent sites are still penalized for this, even though the text on their pages is visible. Say, for example, that the background of a page is white. On this white background is a large blue box that has white text within it.
Even though the text is clearly visible to the visitor, the search engine is not smart enough to realize that the white text appears in a blue box- it just assumes that the white text has been placed on a white background. To avoid any potential problems, it is important that you let your webmaster know that the text on you
If you want a quick and "dirty" method of creating your on-line presence the following is an option.There is an alternative method to create a web presence that offers limited flexibility in its presentation but, is easy and fast to modify. There are many companies that offer simple preformatted web packages that provides for multiple profit centers. The first might be the sale of the web package itself. It could also display Google Adsense with your Google account code. Finally, and I think the best feature is the ability to promote several products in a product review format. These three products can be anything you want and are easy and quick to change. These web deals pluses are there ease of use. Its minuses are its cookie cutter look and it is a bit limited in what you can actually change. I personally consider it to have a place in my business plan, small though it may be. Coupled with Googles AdWords, I
Even though the text is clearly visible to the visitor, the search engine is not smart enough to realize that the white text appears in a blue box- it just assumes that the white text has been placed on a white background. To avoid any potential problems, it is important that you let your webmaster know that the text on your pages should never be the same color as the assigned background color.
2: Bad Links
Much of the internet is founded on sites linking to one another (a search engine itself is really just a very large collection of links). However, with the relatively recent emphasis placed upon a site's links as part of the ranking formula (commonly called "link popularity"), it has become crucial to carefully select and closely monitor the sites with which you exchange links. Google, the pioneer of this ranking methodology, often penalizes sites that provide links to what they call "bad neighborhoods"- sites that Google determines serve no purpose save for artificially boosting link popularity.
It is important to note that sites are only penalized when they actively link to another site, not when a site links to them (which is only fair, as webmasters have no real control over what sites choose to link to theirs). If any page of your site contains links to outside sites, it is important to make certain that these outside sites are not being penalized. The easiest way to do this on Google is to download the Google toolbar (available at http://toolbar.google.com/). Most pages that you find on the internet have been assigned a "Pagerank", which is represented by a sliding green scale on the toolbar (visit the link to see an example). To be safe, avoid linking to any site that does not show any green on this scale (most importantly when this scale is grayed out).
Such sites may be penalized, and linking to them may get your site penalized in turn (do not, however, refrain from exchanging links with sites simply because they show just a sliver of green- these sites are not being penalized and links from them may become more valuable over time). It is also very important to monitor the sites that you link to periodically to make certain that they have not
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