Tags |
|
|
Links |
|
|
Answer You - Ten Steps To A Well Optimized Website - Step 4: Content Optimization
I have an interesting observation . . .Did you know there are a substantial number of opportunity seekers promoting products or services NOT RANKED on major Search Engines?Did you know those same opportunity Seekers are promoting their opportunities from THEIR OWN SITES that ARE NOT RANKED on ANY major Search Engine?By not following this marketing strategy, they are missing 100% of their POTENTIAL sales.Here's why . .According to articles I read, about 52% of sales are MADE using SEARCH ENGINE OPTIMIZATION and KEYWORD MARKETING strategies, the other 48% comes from email marketing. The bulk mail system we use, (listen carefully) has a Goggle Page rank of 5/10, has a 5 star webrating, and an Amazon trafffic rank of 13,253.I DARE ANYONE TO FIND ANY PROGRAM WITH BETTER CREDENTIALS!Our site has a Google page rank of 3/10. Result . . . increased SALES . . . from increased TARGETED TRAFFIC.Want to know more? Want to know why?Contact us . . . Learn how to REACH 100% of your Potential MARKET!!We have developed some very powerful, and compelling ways to help you to set and achieve your business, financial, and personal goals and, accomplish everything you've always dreamed about!HEPFUL HINTS:Our NEXT NEWSLETTER provdes helpful, useful, TRUTHFUL work at home information.Don't mis my BEST most creative way to be a successful at NETWORK MARKETING in the REAL AND VIRTUAL WORDL! We will SHOW you and . . . . demonstarte to you how to OPTIMIZE YOUR BUSINESS CARD IN BOTH WORLD's. I bet no one has tried to do this before.Network marketing is THE most DYNAMIC way to retain a client.Why?Sales people, ALL of you, how successful are y
Reread your content and, if appropriate for BOTH visitors and search engines, use special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every instance of your targeted keywords nor does it mean that you should avoid using special text when it does not involve your keywords. Common sense and a reasonable grasp of sales and marketing techniques should be your guide in establishing what should and should not be drawn out with “special text”.
Inline Text Links
Inline text links are links added right into text in the verbiage of your content. For example, in this article series I may make reference to past articles in the series. Were I to refer to the article on keyword selection rather than simple making a simple reference to it as I just have it might be better to write it as, “Were I to refer to the article on keyword selection rather …” (this instance of "keyword selection" is mean to be an inline link to http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm however limitations in the article submission process do not make this possible)
Like special text this serves two purposes. The first is to give the reader a quick and easy way to find the find the information you are referring to. The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and al
Lots of managers will tell you that you just can't fire people anymore. They think that every time you try to fire someone, you risk getting sued.Fortunately, you can still get rid of non-performers, even in today's lawsuit-happy world. Start by doing a good job as the boss. If you do your job right you'll only fire people when it's necessary and you'll be able to defend your actions if you have to. Here's how.Tell people what you want them to do and not do. Clear expectations are necessary to good performance.Check for understanding. Don't trust communication to chance. Make sure that people understand what you tell them in the same way that you do.Make small corrections along the way. An awful lot of good supervision happens in the cracks in the system. Most people who work for you will change their behavior if you suggest they do so.If they don't change their behavior, make sure you understand the problem. What looks like a behavior problem might be a resource problem or a training problem. Make sure your people can do what you want before you hold them accountable for performance.If your subordinate can do the job, but isn't, let him or her know that you're going to start documenting their behavior. That's not particularly difficult, but it takes time and diligence.Make sure you document the behavior of anyone you might have to fire. Follow the basics of good documentation.You document so that you can explain your decisions to other people at some time in the future. If your subordinate challenges your actions, that questioning can be aggressive and adversarial.Document behavior. Behavior is what people say and what people do. Nothing else.Desc
This is perhaps the single most important aspect of ranking your website highly on the search engines. While all of the factors covered in this series will help get your website into the top positions, it is your content that will sell your product or service and it is your content that the search engines will be reading when they take their “snapshot” of your site and determine where it should be placed in relation to the other billions of pages on the Internet.
Over this series we will cover the ten key aspects to a solid search engine positioning campaign.
The Ten Steps We Will Go Through Are:
- Keyword Selection (http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm)
- Content Creation (http://www.beanstalk-inc.com/articles/search-engine-positioning/content.htm)
- Site Structure (http://www.beanstalk-inc.com/articles/search-engine-positioning/structure.htm)
- Optimization
- Internal Linking
- Human Testing
- Submissions
- Link Building
- Monitoring
- The Extras
Step Four – Content Optimization
There are aspects of the optimization process that gain and lose importance. Content optimization is no exception to this. Through the many algorithm changes that take place each year, the weight given to the content on your pages rises and falls. Currently incoming links appear to supply greater advantage than well-written and optimized content. So why are we taking an entire article in this series to focus on the content optimization?
The goal for anyone following this series is to build and optimize a website that will rank well on the major search engines and, more difficult and far more important, hold those rankings through changes in the search engine algorithms. While currently having a bunch of incoming links from high PageRank sites will do well for you on Google you must consider what will happen to your rankings when the weight given to incoming links drops, or how your website fares on search engines other than Google that don’t place the same emphasis on incoming links.
While there are many characteristics of your content that are in the algorithmic calculations, there are a few that consistently hold relatively high priority and thus will be the focus of this article. These are:
- Heading Tags
- Special Text (bold, colored, etc.)
- Inline Text Links
- Keyword Density
Heading Tags
The heading tag (for those who don’t already know) is code used to specify to the visitor and to the search engines what the topic is of your page and/or subsections of it. You have 6 predefined heading tags to work with ranging from to .
By default these tags appear larger than standard text in a browser and are bold. These aspects can be adjusted using the font tags or by using Cascading Style Sheets (CSS).
Due to their abuse by unethical webmasters and SEO’s, the weight given to heading tags is not what it could be however the content between these tags is given increased weight over standard text. There are rules to follow with the use of heading tags that must be adhered to. If you use heading tags irresponsibly you run the risk of having your website penalized for spam even though the abuse may be unintentional.
When using your heading tags try to follow these rules:
- Never use the same tag twice on a single page
- Try to be concise with your wording
- Use heading tags only when appropriate. If bold text will do then go that route
- Don’t use CSS to mask heading tags
Never use the same tag twice on a single page. While the tags holds the greatest weight of the entire heading tags, its purpose is to act as the primary heading of the page. If you use it twice you are obviously not using it to define the main topic of the page. If you need to use another heading tag use the tag. After that the tag and so on. Generally I try never to use more than 2 heading tags on a page.
Try to be concise with your wording. If you have a 2 keyword phrase that you are trying to target and you make a heading that is 10 words long then your keyword phrase only makes up about 20% of the total verbiage. If you have a 4-word heading on the other hand you would then have a 50% density and increased priority given to the keyword phrase you are targeting.
Use heading tags only when appropriate. If bold text will do then go that route. I have seen sites with heading tags all over the place. If overused the weight of the tags themselves are reduced with decreasing content and “priority” being given to different phrases at various points in the content. If you have so much great content that you feel you need to use many heading tags you should consider dividing the content up into multiple pages, each with its own tag and keyword target possibilities. For the most part, rather than using additional heading tags, bolding the content will suffice. The sizing will be kept the same as your usual text and it will stand out to the reader as part of the text but with added importance.
Don’t use CSS to mask heading tags. This one just drives me nuts and is unnecessary. Cascading Style Sheets (CSS) serve many great functions. They can be used to define how a site functions, looks and feels however they can also be used to mislead search engines and visitors alike. Each tags has a default look and feel. It is fine to use CSS to adjust this somewhat to fit how you want your site to look. What is not alright is to adjust the look and feel to mislead search engines. It is a simple enough task to define in CSS that your heading should appear as regular text. Some unethical SEO’s will also then place their style sheet in a folder that is hidden from the search engine spiders. This is secure enough until your competitors look at the cached copy of your page (and they undoubtedly will at some point) see that you have hidden heading tags and report you to the search engines as spamming. It’s an unnecessary risk that you don’t need to take. Use your headin!
gs properly and you’ll do just fine.
Special Text
Special text (as it is used here) is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content and rightfully so. Bold text, for example, is generally used to define sub-headings (see above), or to pull content out on a page to insure the visitor reads it. The same can be said for the other “special text” definitions.
Search engines have thus been programmed to read this as more important than the rest of the content and will give it increased weight. For example, on our homepage we begin the content with “Beanstalk Search Engine Positioning …” and have chosen to bold this text. This serves two purposes. The first is to draw the eye to these words and further reinforce the “brand”. The second purpose (and it should always be the second) is to add weight to the “Search Engine Positioning” portion of the name. It effectively does both.
Reread your content and, if appropriate for BOTH visitors and search engines, use special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every instance of your targeted keywords nor does it mean that you should avoid using special text when it does not involve your keywords. Common sense and a reasonable grasp of sales and marketing techniques should be your guide in establishing what should and should not be drawn out with “special text”.
Inline Text Links
Inline text links are links added right into text in the verbiage of your content. For example, in this article series I may make reference to past articles in the series. Were I to refer to the article on keyword selection rather than simple making a simple reference to it as I just have it might be better to write it as, “Were I to refer to the article on keyword selection rather …” (this instance of "keyword selection" is mean to be an inline link to http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm however limitations in the article submission process do not make this possible)
Like special text this serves two purposes. The first is to give the reader a quick and easy way to find the find the information you are referring to. The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and al
Keywords are an important factor of producing a website and getting traffic. These are the terms which the search engines use to categorize and rank your webpages. For example, if your website is about "traffic building" then your keywords could include traffic,building traffic,website traffic, and so forth.After reading this article and using the knowledge at hand you will see why your web pages might not be ranking high in the search engines and contrary to what you have learned in search engine optimization.The decision from many web designers and search engine optimizers has been to find as many keywords as you can. They inform you to search for keywords using a kind of online tools and software programs which can uncover primary keywords. At first this seems attractive, but it actually defies any reasoning.Let's take a look at the aim of the search engine. It's job is to find pages that meet the detail search word that a web surfer has typed in. The more focused the pages it serves up that meet the search term, the better it is for users. search engines must be as accurate as possible in delivering the right things to their users. Otherwise the web surfer goes somewhere else.Now, visualize you are a search engine algorithm - the mathematical string which calculates the probability of any web page matching the search word typed in. If the page has hundreds, or thousands of keywords you'll be a baffled. For example, is this web page about 'article writing', or is it about 'feature writing for journalists'. They are different things. You'll end up realizing the page is pertinent but not that pertinent. So you end up ranking the page down the list.But what if the page only has the keyword 'ar
The goal for anyone following this series is to build and optimize a website that will rank well on the major search engines and, more difficult and far more important, hold those rankings through changes in the search engine algorithms. While currently having a bunch of incoming links from high PageRank sites will do well for you on Google you must consider what will happen to your rankings when the weight given to incoming links drops, or how your website fares on search engines other than Google that don’t place the same emphasis on incoming links.
While there are many characteristics of your content that are in the algorithmic calculations, there are a few that consistently hold relatively high priority and thus will be the focus of this article. These are:
- Heading Tags
- Special Text (bold, colored, etc.)
- Inline Text Links
- Keyword Density
Heading Tags
The heading tag (for those who don’t already know) is code used to specify to the visitor and to the search engines what the topic is of your page and/or subsections of it. You have 6 predefined heading tags to work with ranging from to .
By default these tags appear larger than standard text in a browser and are bold. These aspects can be adjusted using the font tags or by using Cascading Style Sheets (CSS).
Due to their abuse by unethical webmasters and SEO’s, the weight given to heading tags is not what it could be however the content between these tags is given increased weight over standard text. There are rules to follow with the use of heading tags that must be adhered to. If you use heading tags irresponsibly you run the risk of having your website penalized for spam even though the abuse may be unintentional.
When using your heading tags try to follow these rules:
- Never use the same tag twice on a single page
- Try to be concise with your wording
- Use heading tags only when appropriate. If bold text will do then go that route
- Don’t use CSS to mask heading tags
Never use the same tag twice on a single page. While the tags holds the greatest weight of the entire heading tags, its purpose is to act as the primary heading of the page. If you use it twice you are obviously not using it to define the main topic of the page. If you need to use another heading tag use the tag. After that the tag and so on. Generally I try never to use more than 2 heading tags on a page.
Try to be concise with your wording. If you have a 2 keyword phrase that you are trying to target and you make a heading that is 10 words long then your keyword phrase only makes up about 20% of the total verbiage. If you have a 4-word heading on the other hand you would then have a 50% density and increased priority given to the keyword phrase you are targeting.
Use heading tags only when appropriate. If bold text will do then go that route. I have seen sites with heading tags all over the place. If overused the weight of the tags themselves are reduced with decreasing content and “priority” being given to different phrases at various points in the content. If you have so much great content that you feel you need to use many heading tags you should consider dividing the content up into multiple pages, each with its own tag and keyword target possibilities. For the most part, rather than using additional heading tags, bolding the content will suffice. The sizing will be kept the same as your usual text and it will stand out to the reader as part of the text but with added importance.
Don’t use CSS to mask heading tags. This one just drives me nuts and is unnecessary. Cascading Style Sheets (CSS) serve many great functions. They can be used to define how a site functions, looks and feels however they can also be used to mislead search engines and visitors alike. Each tags has a default look and feel. It is fine to use CSS to adjust this somewhat to fit how you want your site to look. What is not alright is to adjust the look and feel to mislead search engines. It is a simple enough task to define in CSS that your heading should appear as regular text. Some unethical SEO’s will also then place their style sheet in a folder that is hidden from the search engine spiders. This is secure enough until your competitors look at the cached copy of your page (and they undoubtedly will at some point) see that you have hidden heading tags and report you to the search engines as spamming. It’s an unnecessary risk that you don’t need to take. Use your headin!
gs properly and you’ll do just fine.
Special Text
Special text (as it is used here) is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content and rightfully so. Bold text, for example, is generally used to define sub-headings (see above), or to pull content out on a page to insure the visitor reads it. The same can be said for the other “special text” definitions.
Search engines have thus been programmed to read this as more important than the rest of the content and will give it increased weight. For example, on our homepage we begin the content with “Beanstalk Search Engine Positioning …” and have chosen to bold this text. This serves two purposes. The first is to draw the eye to these words and further reinforce the “brand”. The second purpose (and it should always be the second) is to add weight to the “Search Engine Positioning” portion of the name. It effectively does both.
Reread your content and, if appropriate for BOTH visitors and search engines, use special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every instance of your targeted keywords nor does it mean that you should avoid using special text when it does not involve your keywords. Common sense and a reasonable grasp of sales and marketing techniques should be your guide in establishing what should and should not be drawn out with “special text”.
Inline Text Links
Inline text links are links added right into text in the verbiage of your content. For example, in this article series I may make reference to past articles in the series. Were I to refer to the article on keyword selection rather than simple making a simple reference to it as I just have it might be better to write it as, “Were I to refer to the article on keyword selection rather …” (this instance of "keyword selection" is mean to be an inline link to http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm however limitations in the article submission process do not make this possible)
Like special text this serves two purposes. The first is to give the reader a quick and easy way to find the find the information you are referring to. The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and al
This interesting article addresses some of the key issues regarding affiliate programs. A careful reading of this material could make a big difference in how you think about choosing the ideal affiliate program!These days, there are tons of affiliate programs on the internet, which make it a pretty difficult task just to select the right one for you! This article will discuss specific methods you can implement, to select the ideal affiliate program.First off, it's always better if you perform some sort of background research on the website and its owners, before totally committing yourself to promoting their products. Next, check if they charge you a sign up fee when you join their affiliate programs. Many affiliate programs being advertised on the Web today are free of charge. Why then go for those that charge you a fee for affiliate membership? Unless of course, the products you intend promoting are very *rare* and *unique*, there’s no reason why you should not sign up with a free affiliate program!It’s always good to have first-hand info on the products you’re promoting. Why not first purchase it yourself, to gain in-depth knowledge of how it really works. If you know the product ‘inside out’, you’re likely to feel comfortable and confident selling it!Yet another point to keep in mind is the hit per sale ratio. Basically, it is the average number of hits a banner or text link has to generate, to obtain a sale based on all affiliate statistics. This factor is vital, as it’ll give you a rough estimate of the amount of traffic you’ll need to attract, before you can earn a commission from the sale.Ok, what kinds of affiliate stats are available? The affiliate program you’ve selected should be
When using your heading tags try to follow these rules:
- Never use the same tag twice on a single page
- Try to be concise with your wording
- Use heading tags only when appropriate. If bold text will do then go that route
- Don’t use CSS to mask heading tags
Never use the same tag twice on a single page. While the tags holds the greatest weight of the entire heading tags, its purpose is to act as the primary heading of the page. If you use it twice you are obviously not using it to define the main topic of the page. If you need to use another heading tag use the tag. After that the tag and so on. Generally I try never to use more than 2 heading tags on a page.
Try to be concise with your wording. If you have a 2 keyword phrase that you are trying to target and you make a heading that is 10 words long then your keyword phrase only makes up about 20% of the total verbiage. If you have a 4-word heading on the other hand you would then have a 50% density and increased priority given to the keyword phrase you are targeting.
Use heading tags only when appropriate. If bold text will do then go that route. I have seen sites with heading tags all over the place. If overused the weight of the tags themselves are reduced with decreasing content and “priority” being given to different phrases at various points in the content. If you have so much great content that you feel you need to use many heading tags you should consider dividing the content up into multiple pages, each with its own tag and keyword target possibilities. For the most part, rather than using additional heading tags, bolding the content will suffice. The sizing will be kept the same as your usual text and it will stand out to the reader as part of the text but with added importance.
Don’t use CSS to mask heading tags. This one just drives me nuts and is unnecessary. Cascading Style Sheets (CSS) serve many great functions. They can be used to define how a site functions, looks and feels however they can also be used to mislead search engines and visitors alike. Each tags has a default look and feel. It is fine to use CSS to adjust this somewhat to fit how you want your site to look. What is not alright is to adjust the look and feel to mislead search engines. It is a simple enough task to define in CSS that your heading should appear as regular text. Some unethical SEO’s will also then place their style sheet in a folder that is hidden from the search engine spiders. This is secure enough until your competitors look at the cached copy of your page (and they undoubtedly will at some point) see that you have hidden heading tags and report you to the search engines as spamming. It’s an unnecessary risk that you don’t need to take. Use your headin!
gs properly and you’ll do just fine.
Special Text
Special text (as it is used here) is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content and rightfully so. Bold text, for example, is generally used to define sub-headings (see above), or to pull content out on a page to insure the visitor reads it. The same can be said for the other “special text” definitions.
Search engines have thus been programmed to read this as more important than the rest of the content and will give it increased weight. For example, on our homepage we begin the content with “Beanstalk Search Engine Positioning …” and have chosen to bold this text. This serves two purposes. The first is to draw the eye to these words and further reinforce the “brand”. The second purpose (and it should always be the second) is to add weight to the “Search Engine Positioning” portion of the name. It effectively does both.
Reread your content and, if appropriate for BOTH visitors and search engines, use special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every instance of your targeted keywords nor does it mean that you should avoid using special text when it does not involve your keywords. Common sense and a reasonable grasp of sales and marketing techniques should be your guide in establishing what should and should not be drawn out with “special text”.
Inline Text Links
Inline text links are links added right into text in the verbiage of your content. For example, in this article series I may make reference to past articles in the series. Were I to refer to the article on keyword selection rather than simple making a simple reference to it as I just have it might be better to write it as, “Were I to refer to the article on keyword selection rather …” (this instance of "keyword selection" is mean to be an inline link to http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm however limitations in the article submission process do not make this possible)
Like special text this serves two purposes. The first is to give the reader a quick and easy way to find the find the information you are referring to. The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and al
Lynn Visson's "Wedded Strangers" identifies differences in work ethic between Russians and Americans:“Americans, with a work ethic, grew up knowing they would have to work hard to get a job. For Russians, under the Soviet system, the government found them a job or they got a job through personal contacts.”“Under the Soviet system, the idea was to get away with as little work as possible, as there were no pay raises. There was no real threat of getting fired either. Working hard just led to more work.”“For women in the Soviet Union, the workplace was a place to gossip, sell each other clothes, and exchange tips on where to get consumer goods.”“To Russians, Americans are time obsessed. To Americans, time is money. To Russians, relationships are more important than time.”Lynn Visson's "Wedded Strangers" talks about further distinctions between Russians and Americans:“The worst thing a Russian can say about you is that you are dry. Meaning that you are cold and logical. Outpourings of emotion in private life are balanced by extreme restraint in public life.”Russians smile when there is something to smile about – for example, when they are with their family and friends and the vodka is flowing.Russians have what is best described as a dry sense of humor. They make jokes that are very sharp or witty. They can be also be very sarcastic. They make humorous comments that require intelligence and a keen understanding of a situation to be funny.The Russian delivers his joke or funny story with a serious expression on his face, while everyone else bursts into laughter. If he laughs with the others, it spoils the joke.Lynn talks about different perceptions of time:
Don’t use CSS to mask heading tags. This one just drives me nuts and is unnecessary. Cascading Style Sheets (CSS) serve many great functions. They can be used to define how a site functions, looks and feels however they can also be used to mislead search engines and visitors alike. Each tags has a default look and feel. It is fine to use CSS to adjust this somewhat to fit how you want your site to look. What is not alright is to adjust the look and feel to mislead search engines. It is a simple enough task to define in CSS that your heading should appear as regular text. Some unethical SEO’s will also then place their style sheet in a folder that is hidden from the search engine spiders. This is secure enough until your competitors look at the cached copy of your page (and they undoubtedly will at some point) see that you have hidden heading tags and report you to the search engines as spamming. It’s an unnecessary risk that you don’t need to take. Use your headin!
gs properly and you’ll do just fine.
Special Text
Special text (as it is used here) is any content on your page that is set to stand out from the rest. This includes bold, underlined, colored, highlighted, sizing and italic. This text is given weight higher than standard content and rightfully so. Bold text, for example, is generally used to define sub-headings (see above), or to pull content out on a page to insure the visitor reads it. The same can be said for the other “special text” definitions.
Search engines have thus been programmed to read this as more important than the rest of the content and will give it increased weight. For example, on our homepage we begin the content with “Beanstalk Search Engine Positioning …” and have chosen to bold this text. This serves two purposes. The first is to draw the eye to these words and further reinforce the “brand”. The second purpose (and it should always be the second) is to add weight to the “Search Engine Positioning” portion of the name. It effectively does both.
Reread your content and, if appropriate for BOTH visitors and search engines, use special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every instance of your targeted keywords nor does it mean that you should avoid using special text when it does not involve your keywords. Common sense and a reasonable grasp of sales and marketing techniques should be your guide in establishing what should and should not be drawn out with “special text”.
Inline Text Links
Inline text links are links added right into text in the verbiage of your content. For example, in this article series I may make reference to past articles in the series. Were I to refer to the article on keyword selection rather than simple making a simple reference to it as I just have it might be better to write it as, “Were I to refer to the article on keyword selection rather …” (this instance of "keyword selection" is mean to be an inline link to http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm however limitations in the article submission process do not make this possible)
Like special text this serves two purposes. The first is to give the reader a quick and easy way to find the find the information you are referring to. The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and al
Everyone has experienced a time when they had to deal with a difficult person. This is a form of adversity. Difficult people take different shapes whether they are argumentative, abusive, stubborn, angry, combative or a host of other negative emotions.The question is, how can we deal with them?In my view, angry people are screaming to be heard. They want to be valued, loved and listened to. They want to feel important but just don't know how to do it right.Here's 7 things I do when in the presence of such a person:1. Remain calm in the eye of the storm. Be still and say nothing. Let it run its course. Often times the angry person is trying to provoke you into a shouting match. It doesn't pay to argue because it raises barriers. Remember how I handled the barber situation?2. Let the person do a great deal of the talking. He will soon tire of it. Sometimes that's all they want. To be heard. To feel important. Everyone wants to feel important. Some people just express it in ways that are counterproductive.3. Genuinely see from the other person's point of view. Imagine yourself in his shoes. Never say "you're wrong." In fact, try hard to look for areas of agreement and expound on them.4. You have power in these words: "Yes, yes, I see exactly what you're saying. You mean......." This shows the other person you heard him. That's all they usually want - to be validated! By agreeing on some things, you are gradually breaking down the other person's anger or resistance.5. If the situation turns verbally abusive, put a stop to it (with your palms extended upward as if you were a traffic policeman), and firmly but calmly state: "You're very angry right now and you're saying thing
Reread your content and, if appropriate for BOTH visitors and search engines, use special text when it will help draw the eye to important information and also add weight to your keywords. This does not mean that you should bold every instance of your targeted keywords nor does it mean that you should avoid using special text when it does not involve your keywords. Common sense and a reasonable grasp of sales and marketing techniques should be your guide in establishing what should and should not be drawn out with “special text”.
Inline Text Links
Inline text links are links added right into text in the verbiage of your content. For example, in this article series I may make reference to past articles in the series. Were I to refer to the article on keyword selection rather than simple making a simple reference to it as I just have it might be better to write it as, “Were I to refer to the article on keyword selection rather …” (this instance of "keyword selection" is mean to be an inline link to http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm however limitations in the article submission process do not make this possible)
Like special text this serves two purposes. The first is to give the reader a quick and easy way to find the find the information you are referring to. The second purpose of this technique is to give added weight to this phrase for the page on which the link is located and also to give weight to the target page.
While this point is debatable, there is a relatively commonly held belief that inline text links are given more weight that a text link which stands alone. If we were to think like a search engine this makes sense. If the link occurs within the content area then chances are it is highly relevant to the content itself and the link should be counted with more strength than a link placed in a footer simply to get a spider through the site.
Link “special text” this should only be employed if it helps the visitor navigate your site. An additional benefit to inline text links is that you can help direct your visitors to the pages you want them on. Rather than simply relying on visitors to use your navigation bar as you are hoping they will, with inline text links you can link to the internal pages you are hoping they will get to such as your services page, or product details.
Keyword Density
For those of you who have never heard the term “keyword density” before, it is the percentage of your total content that is made up of your targeted keywords. There is much debate in forums, SEO chat rooms and the like as to what the “optimal” keyword density might be. Estimates seem to range from 3% to 10%.
While I would be the first to admit that logic dictate that indeed there is an optimal keyword density. Knowing that search engines operate on mathematical formulas implies that this aspect of your website must have some magic number associated with it that will give your content the greatest chance of success.
With this in mind there are three points that you should consider:
- You do not work for Google or Yahoo! or any of the other major search engines (and if you do you’re not the target audience of this article). You will never know 100% what this “magic number” is.
- Even if you did know what the optimal keyword density was today, would you still know it after the next update? Like other aspects of the search engine algorithm, optimal keyword densities change. You will be chasing smoke if you try to constantly have the optimal density and chances are you will hinder your efforts more than help by constantly changing the densities of your site.
- The optimal keyword density for one search engine is not the same as it is for another. Chasing the density of one may very well ruin your efforts on another.
So what can you do? Your best bet is to simple place your targeted keyword phrase in your content as often as possible while keeping the content easily readable by a live visitor. Your goal here is not to sell to search engines, it is to sell to people. I have seen sites that have gone so overboard in increasing their keyword density that the content itself reads horribly. If you are simply aware of the phrase that you are targeting while you write your content then chances are you will attain a keyword density somewhere between 3 and 5%. Stay in this range and, provided that the other aspects of the optimization process are in place, you will rank well across many of the search engines.
Also remember when you’re looking over your page that when you’re reading it the targeted phrase may seem to stand out as it’s used more than any other phrase on the page and may even seem like it’s a bit too much. Unless you’ve obviously overdone it (approached the 10% rather than 5% end of the spectrum) it’s alright for this phrase to stand out. This is the phrase that the searcher was searching for. When they see it on the page it will be a reminder to them what they are looking for an seeing it a few times will reinforce that you can help them find the information they need to make the right decision.
Final Notes
In an effort to increase keyword densities, unethical webmasters will often use tactics such as hidden text, extremely small font sizes, and other tactics that basically hide text from a live visitor that they are providing to a search engines. Take this advice, write quality content, word it well and pay close attention to your phrasing and you will do well. Use unethical tactics and your website may rank well in the short term but once one of your competitors realizes what you’re doing you will be reported and your website may very well get penalized. Additionally, if a visitor realizes that you’re simply “tricking” the search engines they may very well decide that you are not the type of company they want to deal with; one that isn’t concerned with integrity but rather one that will use any trick to try to get at their money. Is this the message you want to send?
Next Week
Next week in part five of our "Ten Steps To an Optimized Website" series we will be covering internal links strategies and best practices. This will cover everything from image links and scripts to inline and basic text links.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.answeryou.net/article/78849/answeryou-Ten-Steps-To-A-Well-Optimized-Website--Step-4-Content-Optimization.html">Ten Steps To A Well Optimized Website - Step 4: Content Optimization</a>
BB link (for phorums):
[url=http://www.answeryou.net/article/78849/answeryou-Ten-Steps-To-A-Well-Optimized-Website--Step-4-Content-Optimization.html]Ten Steps To A Well Optimized Website - Step 4: Content Optimization[/url]
Related Articles:
Tips on Video Taping - Get The Tips You Need To Know To Have Great Movies and Clips!
How-To-Develop-An-Effective-Email-Marketing-Campaign
Bookmark it:
|