l offense to the "Tizzy" and used words like "suffocating" when describing her opinion of the idea. She took the aspiring inventor to task and questioned her credentials, asking If you are one of the mesmerized millions who have tuned into the hit reality show American Inventor, you probably witnessed the importance of first impressions and the power of branding. It only took seconds for the panel of judges to start formulating opinions on the worth and merit of the inventions, often based on nothing more than the product name and a brief introduction.

A good example was the child psychologist who created an invention she named a "Tizzy". These were inflatable/foam devices that kids could put on, and bounce around in, without hurting themselves or others. Right away the impression was that it was some form of punishment. The one female judge, Mary Lou Quinlin, took special offense to the "Tizzy" and used words like "suffocating" when describing her opinion of the idea. She took the aspiring inventor to task and questioned her credentials, asking h

branding. It only took seconds for the panel of judges to start formulating opinions on the worth and merit of the inventions, often based on nothing more than the product name and a brief introduction.

A good example was the child psychologist who created an invention she named a "Tizzy". These were inflatable/foam devices that kids could put on, and bounce around in, without hurting themselves or others. Right away the impression was that it was some form of punishment. The one female judge, Mary Lou Quinlin, took special offense to the "Tizzy" and used words like "suffocating" when describing her opinion of the idea. She took the aspiring inventor to task and questioned her credentials, asking

nd a brief introduction.

A good example was the child psychologist who created an invention she named a "Tizzy". These were inflatable/foam devices that kids could put on, and bounce around in, without hurting themselves or others. Right away the impression was that it was some form of punishment. The one female judge, Mary Lou Quinlin, took special offense to the "Tizzy" and used words like "suffocating" when describing her opinion of the idea. She took the aspiring inventor to task and questioned her credentials, asking

d bounce around in, without hurting themselves or others. Right away the impression was that it was some form of punishment. The one female judge, Mary Lou Quinlin, took special offense to the "Tizzy" and used words like "suffocating" when describing her opinion of the idea. She took the aspiring inventor to task and questioned her credentials, asking l offense to the "Tizzy" and used words like "suffocating" when describing her opinion of the idea. She took the aspiring inventor to task and questioned her credentials, asking how she could possibly create such a horrible thing. You could see she had formed that impression the very second the child psychologist introduced the idea..."The Tizzy". A kid having a "tizzy" is a kid that needs to be disciplined or reprimanded. So she could only view the product in a punitive, restrictive sense. Needless to say the inventor, with all her years of study and training, was in tears from the misunderstanding. She loved kids and developed the whole idea as a way to allow children to express their energy safely.

Now what if we could rewind the tape and instead she had introduced the product in a very upbeat way and called them...

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