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Answer You - The Big Uneasy: Clearing the Clouds of Guess
While business cards arent all that expensive, they can be quite a lot of trouble. You have to go to all the trouble of deciding what to put on them, either designing them or getting someone to design them for you, and then taking the finished design to the printer. And then you have to do it again every time you change your phone number, job title or whatever! So why go through all that? Whats the point?Well, there are lots of good reasons why you should carry business cards with you wherever you go. For one, its a way of giving out all your contact details quickly and easily you dont have to worry about scraps
Development (idea, concept & script)
Pre-production (how will it be made, delivered, budgeting, casting, etc.)
Production (making it)
Post-production (delivering it)
Translating these major milestones to manifesting any business, service or product:
Idea, Concept & Branding
Productization - how will it be made or delivered, priced, where it fits in the existing product line or market, etc.
Making it
Marketing it
Use ALL those steps and the success you seek is yours.
The discipline and excellence you put into each step and every little thing you do is what allows success to manifest. The very process that you use directly
With the amount of information accessible on the Internet, combined with threats by viruses, worms, malicious code, spyware, and disruptions to service attacks - a threat to business productivity and profitability has always existed. This threat goes unnoticed by many business owners, especially in the small to mid market space.Gone are the days of businesses purely protecting their networks with connection based, or stateful packet inspection firewalls. The threats have changed and SMB/Mid Market companies require a firewall solution to provide connection based protection and also content based security, by protect
Knowledge is needed to alleviate the discomfort-- to grow your business, to make the right decisions. In our information-rich world of today there is a multitude of help available.
Multi-day, multi-speaker and multi-vendor events have become the norm. More help is coming to the rescue everyday. These essential events open people up to a greater world of possibility-- as well as something else that can be debilitating-- the clouds of guess.
Yes, you heard me right, the clouds of guess.
The breeding ground for the clouds of guess is amongst the amazing speakers sharing valuable experience and powerful tools at many multi-day events and the wonderful people seeking to grow and fully participate in success. I recently discovered this excruciating phenomenon on the speaking trail with my own company.
Like experiencing the marine layer as it gradually rolls in at dusk from the ocean, during the first day of the event the clouds were nearly undetectable--masked by the crowd's excitement and enthusiasm. But as day two and three day rolled out, the clouds of guess were swirling overhead. Hundreds of people became engulfed in these clouds. At first I thought it was simply information overload, however looking closer I found the "clouds" were really DECISION overload. "How do I decide which expert to go with?", "What tool is right for me for the money?", "What approach is best for my business right now?". These business owners were trying to decide without having a solid method to make a decision so...they were reduced to guessing.
By the end of the multi-day event they were unable to make any powerful decisions for their business. Only a skillful few were able to circumvent the clouds. What did they know, that most others didn't?
We often trip ourselves up by asking the wrong questions. The question isn't, what expert, tool or approach that can assist you best. If you are listening to someone on the stage they are most likely successful infopreneurs; and certainly has something of value to share with you. The real question is "where am I in my business, service or product at this specific point and what comes first."
We all take something for granted in our lives, myself included. A member of the Producers Guild of America with a background producing theatre, television, interactive games and the Internet, and an education in architecture, I often forget the value of the "process" perspective that I have honed.
Please know that there is an indisputable process necessary to produce anything-- especially something of value. And the process clears away the clouds of guess and prevents them from ever returning.
However, if the order of the process is altered, or if a step is skipped, something WILL go wrong. Not only will those clouds return, the new question will be... how much and how bad will it hurt?
The major milestones of a typical production process (bringing a idea into manifestation) in the language of entertainment is:
Development (idea, concept & script)
Pre-production (how will it be made, delivered, budgeting, casting, etc.)
Production (making it)
Post-production (delivering it)
Translating these major milestones to manifesting any business, service or product:
Idea, Concept & Branding
Productization - how will it be made or delivered, priced, where it fits in the existing product line or market, etc.
Making it
Marketing it
Use ALL those steps and the success you seek is yours.
The discipline and excellence you put into each step and every little thing you do is what allows success to manifest. The very process that you use directly i
You may be wondering why Branding is so important to the success of your business. Consider the points below, to see how they would contribute to the growth and bottom line of your venture.1. A sharp focus will be created this clarity will increase your overall effectiveness.2. Your marketing activities will be more likely to attract the right prospects for your service.3. Your business development plan will be aligned with your personal values for increased success, with reduced stress.4. Core messages will be created that truly reflect the features, benefits and unique qualities of your prod
Yes, you heard me right, the clouds of guess.
The breeding ground for the clouds of guess is amongst the amazing speakers sharing valuable experience and powerful tools at many multi-day events and the wonderful people seeking to grow and fully participate in success. I recently discovered this excruciating phenomenon on the speaking trail with my own company.
Like experiencing the marine layer as it gradually rolls in at dusk from the ocean, during the first day of the event the clouds were nearly undetectable--masked by the crowd's excitement and enthusiasm. But as day two and three day rolled out, the clouds of guess were swirling overhead. Hundreds of people became engulfed in these clouds. At first I thought it was simply information overload, however looking closer I found the "clouds" were really DECISION overload. "How do I decide which expert to go with?", "What tool is right for me for the money?", "What approach is best for my business right now?". These business owners were trying to decide without having a solid method to make a decision so...they were reduced to guessing.
By the end of the multi-day event they were unable to make any powerful decisions for their business. Only a skillful few were able to circumvent the clouds. What did they know, that most others didn't?
We often trip ourselves up by asking the wrong questions. The question isn't, what expert, tool or approach that can assist you best. If you are listening to someone on the stage they are most likely successful infopreneurs; and certainly has something of value to share with you. The real question is "where am I in my business, service or product at this specific point and what comes first."
We all take something for granted in our lives, myself included. A member of the Producers Guild of America with a background producing theatre, television, interactive games and the Internet, and an education in architecture, I often forget the value of the "process" perspective that I have honed.
Please know that there is an indisputable process necessary to produce anything-- especially something of value. And the process clears away the clouds of guess and prevents them from ever returning.
However, if the order of the process is altered, or if a step is skipped, something WILL go wrong. Not only will those clouds return, the new question will be... how much and how bad will it hurt?
The major milestones of a typical production process (bringing a idea into manifestation) in the language of entertainment is:
Development (idea, concept & script)
Pre-production (how will it be made, delivered, budgeting, casting, etc.)
Production (making it)
Post-production (delivering it)
Translating these major milestones to manifesting any business, service or product:
Idea, Concept & Branding
Productization - how will it be made or delivered, priced, where it fits in the existing product line or market, etc.
Making it
Marketing it
Use ALL those steps and the success you seek is yours.
The discipline and excellence you put into each step and every little thing you do is what allows success to manifest. The very process that you use directly
Staying in touch and up-to-date with customers is a very challenging problem for all retailers. For example, when a store advertises an upcoming sale of a product, it must develop a campaign strategy, visually design advertisements, submit advertisements, and wait for a publication to reach newsstands, all before results can be measured. This method is quickly becoming obsolete, as old methods yield to new ones. The inherent delays that come with the use of print media are unavoidable, so retailers are using a more immediate means to reach their customers- their cell phones.BlooZone devices for example, allow retailer
By the end of the multi-day event they were unable to make any powerful decisions for their business. Only a skillful few were able to circumvent the clouds. What did they know, that most others didn't?
We often trip ourselves up by asking the wrong questions. The question isn't, what expert, tool or approach that can assist you best. If you are listening to someone on the stage they are most likely successful infopreneurs; and certainly has something of value to share with you. The real question is "where am I in my business, service or product at this specific point and what comes first."
We all take something for granted in our lives, myself included. A member of the Producers Guild of America with a background producing theatre, television, interactive games and the Internet, and an education in architecture, I often forget the value of the "process" perspective that I have honed.
Please know that there is an indisputable process necessary to produce anything-- especially something of value. And the process clears away the clouds of guess and prevents them from ever returning.
However, if the order of the process is altered, or if a step is skipped, something WILL go wrong. Not only will those clouds return, the new question will be... how much and how bad will it hurt?
The major milestones of a typical production process (bringing a idea into manifestation) in the language of entertainment is:
Development (idea, concept & script)
Pre-production (how will it be made, delivered, budgeting, casting, etc.)
Production (making it)
Post-production (delivering it)
Translating these major milestones to manifesting any business, service or product:
Idea, Concept & Branding
Productization - how will it be made or delivered, priced, where it fits in the existing product line or market, etc.
Making it
Marketing it
Use ALL those steps and the success you seek is yours.
The discipline and excellence you put into each step and every little thing you do is what allows success to manifest. The very process that you use directly
One effective way of making your business cards look more professional is using colors on your card. There are different ways to add color to your card. You can use one color as the background of your card or add colored graphics or photos. Putting your photo on a business card can make it easier for your potential clients to remember you and your company because they are able to associate your face with your company. However, there are also some disadvantages to putting your photo on your business card, such as higher costs.Advantages of photosIf you are in the real estate business or in any "relationship" b
We all take something for granted in our lives, myself included. A member of the Producers Guild of America with a background producing theatre, television, interactive games and the Internet, and an education in architecture, I often forget the value of the "process" perspective that I have honed.
Please know that there is an indisputable process necessary to produce anything-- especially something of value. And the process clears away the clouds of guess and prevents them from ever returning.
However, if the order of the process is altered, or if a step is skipped, something WILL go wrong. Not only will those clouds return, the new question will be... how much and how bad will it hurt?
The major milestones of a typical production process (bringing a idea into manifestation) in the language of entertainment is:
Development (idea, concept & script)
Pre-production (how will it be made, delivered, budgeting, casting, etc.)
Production (making it)
Post-production (delivering it)
Translating these major milestones to manifesting any business, service or product:
Idea, Concept & Branding
Productization - how will it be made or delivered, priced, where it fits in the existing product line or market, etc.
Making it
Marketing it
Use ALL those steps and the success you seek is yours.
The discipline and excellence you put into each step and every little thing you do is what allows success to manifest. The very process that you use directly
Unless you're escaping winter weather or otherwise simply escaping, holiday travel isn't generally a topic of choice. Images of crowded airports, long lines, security searches, screaming children, exasperated parents and bad food quickly come to mind. And really, unless you're soaring on good spirits because you're heading off on your Caribbean vacation, most travel is the same. Being as fun as it is, all of the little things that you can do to make attending your event easier are going to be appreciated by your International participants.A good way to make an early impression on International participants is to desig
Development (idea, concept & script)
Pre-production (how will it be made, delivered, budgeting, casting, etc.)
Production (making it)
Post-production (delivering it)
Translating these major milestones to manifesting any business, service or product:
Idea, Concept & Branding
Productization - how will it be made or delivered, priced, where it fits in the existing product line or market, etc.
Making it
Marketing it
Use ALL those steps and the success you seek is yours.
The discipline and excellence you put into each step and every little thing you do is what allows success to manifest. The very process that you use directly impacts the speed of your result. Skipping a step in the process or doing it incompletely WILL delay or even prevent you from making your success happen.
Before your make any implementation decision, be clear about where you are in the manifestation process. I guarantee, operating in this place of clarity will keep away the clouds of guess and turn your Big Uneasy completely around.
Now that you know this, go out and make it happen!
W. Vito Montone, Co-founder BrandU, Co-Author of Why Brand: Big Business Success No Matter Your Size, and BrandU Bible, the only step-by-step workbook for developing your business as a brand. www.whybrandu.com.
© 2003 Castle Montone, Limited All Rights Reserved.
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