Answer You - Internet and Businesses Online

3 Simple Steps for Revealing Marketing Secrets of the Experts
Learn the easy method I use to reveal marketing secrets. Details of my findings using this method are also disclosed.Two years ago, I began using ezine advertising as the cornerstone of my online marketing efforts. From the need to determine the most productive and cost effective ezines to advertise in, I stumbled upon a method that revealed the secrets of successful online marketers.The Method My method is easy to follow. There's 3 basic steps:1.Examine several communication tools the experts use such as an email or sales page. 2.Compare these tools and search for similarties. 3.Collect the common points and implement those findings.For example, suppose I want to find out how to construct or improve a sales page for a product I own or have resell rights to. The first thing I do is to get online and do a search. In this example, I search using the phrase "internet marketing experts index". Second, I open every sales web page the search produces in a multi tab browser (Mozilla). Third, I compare the pages looking for similarities. I note these down in Windows notepad, taking care not to overlook details such as fonts, colors, graphics, etc. Finally, I incorporate the information I collected into my own sales pages.Now you know my method. Next, I reveal the secrets my system has uncovered. The following sections disclose the common factors of various communication tools.Web Sales-Copy Page I've looked at, and studied countless web sales pages. (I estimate at least 50) Most of them have:Red

them don't work! So why should they purchase your product ahead of all the rest?

Then, as they look over the page, a testimonial catches their eye from one of your customers, explaining that your lotion quickly healed a lifelong, agonizing skin condition -- something no other product had ever managed to do!

That's the power of an effective testimonial: it can convince your reader that your product DOES work -- and that you can be trusted to deliver on your promises.

---------------------------------------------
HOW TO CHOOSE THE *RIGHT* KIND OF TESTIMONIAL
TO TURN YOUR VISITORS INTO CUSTOMERS
------------

Cover Letters Can Give Life to a Resume
A resume is the single-most important document a job seeker can have. It's the key professional passport that's required for entry into a new position and sometimes a new career.However, resumes by themselves are lifeless without the accompaniment of a well-crafted cover letter. An apt term, cover letter, because it's designed to do more than physically cover the resume in mailed form; it's to cover those aspects of a job seeker's background that the resume will detail.The cover letter is most effective when it introduces the job seeker to the reader. Like a sort of written handshake, the cover letter introduces the person, his credentials and desired direction for the future.By presenting the person, the cover letter includes factual personal information such as name, address (usually home), business, cell and home telephone numbers and a personal email address (sometimes a business email address is listed).I recommend a personal or home email address because they generally change less frequently than the business address. Also, by providing a home email address, the job seeker is giving the headhunter or potential employer a way to contact him privately and sometimes at a later date.Conveys personality A good cover letter will also reveal a snippet of information regarding the personality and possibly character of the writer. Depending on the writing style chosen by the candidate - formal, cookie-cutter, informal, friendly, chatty, conversational - the reader is able to gain some insight into the author of the letter. This preliminary proce

We want to talk to you about why your customers' successes, triumphs, and positive results are SO important for your business.

The fact is, even if your web site is full of great sales copy and photos that illustrate all the fabulous features and benefits of your product or service, your potential customers still need to know:

What do people who have actually purchased and used your product or service think about it?

It's simple: your readers know that YOU believe in your product, or you wouldn't be selling it! But what do people with the same problem or need that they have say about your product?

Answering that question is one of the most fundamental tasks your web site needs to accomplish -- and it's as simple to do as it is important.

By using testimonials -- reviews and comments from your satisfied customers, in text, audio, or video format -- on your web site, you not only answer the question, you also transform your sales pitch into a credible, unbiased recommendation for your product.

-------------------------------------------------------
OVERCOME BUYER SKEPTICISM WITH A *GLOWING* TESTIMONIAL
-------------------------------------------------------

As said before, adding testimonials is probably one of the easiest ways to improve your web site -- but a good one can generate more selling power than some of the best salescopy out there!

So why are testimonials so effective?

*Testimonials build trust: Whether your customers are raving about what your product has done for them or about the great service you gave, they are telling your visitors first and foremost that they had a positive experience with your products and company.

*Testimonials aren't "salesy": Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works.

*Testimonials overcome skepticism: A good testimonial has the power to convince even your "tough sell" visitors that your product or service really made a difference in your customer's life -- and can help them, too.

For example, let's say that you're selling a special lotion designed for dry skin. A visitor finds your web site -- a person with dry skin who needs some relief -- and reads all about the amazing moisturizing ingredients in your product and how wonderful it smells.

Those are two good selling points -- things that people would want to know before they decided to buy.

But lots of products can make those promises -- and many of them don't work! So why should they purchase your product ahead of all the rest?

That's the power of an effective testimonial: it can convince your reader that your product DOES work -- and that you can be trusted to deliver on your promises.

---------------------------------------------
HOW TO CHOOSE THE *RIGHT* KIND OF TESTIMONIAL
TO TURN YOUR VISITORS INTO CUSTOMERS
-------------

A Checklist for Changing Me to Change Them
"The cruelest lies are often told in silence." — Robert Lewis Stevenson, 19th century Scottish poet, novelist, and essayistWe can't build a team or organization that's different from us. We can't make them into something we're not. Failing to follow this principle is the single biggest reason that so many team and organization change and improvement efforts flounder or fail. The changes and improvements we try to make to others must ring true to the changes and improvements we're also trying to make to ourselves. The following is a checklist:Are You Trying to Make Your Organization or Team Into Something You're Not?To What Extent am I:Attempting to change my organization or team without changing myself?__ Prodding my organization to be more people (customer/partner) focused when I am a Technomanager (driven by management systems and technology)?__ Driving for industry or market leadership when I am afflicted with the Pessimism Plague and/or Victimitis Virus?__ Striving to stimulate and energize others when I am not passionate about my own role and life's work?__ Promoting organization or team vision, values, and mission when my own picture of my preferred future, principles, and purpose aren't clear and/or well aligned with where I am trying to lead others.__ Pushing for a customer-driven organization while controlling and dominating, rather than serving (servant-leadership)?__ Aspiring to develop new markets and fill unmet needs while spending limited time with customers, partners, or those serving the

wering that question is one of the most fundamental tasks your web site needs to accomplish -- and it's as simple to do as it is important.

-------------------------------------------------------
OVERCOME BUYER SKEPTICISM WITH A *GLOWING* TESTIMONIAL
-------------------------------------------------------

As said before, adding testimonials is probably one of the easiest ways to improve your web site -- but a good one can generate more selling power than some of the best salescopy out there!

So why are testimonials so effective?

*Testimonials aren't "salesy": Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works.

Those are two good selling points -- things that people would want to know before they decided to buy.

But lots of products can make those promises -- and many of them don't work! So why should they purchase your product ahead of all the rest?

That's the power of an effective testimonial: it can convince your reader that your product DOES work -- and that you can be trusted to deliver on your promises.

---------------------------------------------
HOW TO CHOOSE THE *RIGHT* KIND OF TESTIMONIAL
TO TURN YOUR VISITORS INTO CUSTOMERS
------------

Eliminate Refunds In Your Internet Marketing Business
I've been in business almost all my life. I've sold everything from toothpicks dipped in cinnamon syrup (when I was in grade school) to $4,000 information products.And during that time I've picked up quite a few ideas on how to cut down refund rates any Internet marketer can use. I will reveal the biggest one here in this article.Here's what it comes down to:Whether it’s a physical product or a digital product, if it’s a crappy product and it’s not worth what the person’s paid, they’re going to refund it. They’ll send it back in the mail or they’ll just say, “Don’t charge my card.” Or “I want a refund.” Refunds are almost always directly proportionate to the value you give. Think about it:Let’s say you do a poor job in your sales letter and you make promises you don’t deliver.They’re going to say, “The sales letter said this and I’m not getting this. I feel like I’ve been misled.” They’ll refund. On the other hand, if you over deliver and give them more than you told them they were going to get, then they’re extremely happy. They are going to love it. They are going to feel they got MORE Than their money's worth. They are not going to feel they were suckered or ripped off.And really, that's what it comes down to in the end.People just don’t want to be ripped off. Especially online, where they don't really know where you live or who to contact if they get screwed over.They want to feel like they got the value that they paid. If you deliver on your product and deliver true value for that customer they’re not going

the easiest ways to improve your web site -- but a good one can generate more selling power than some of the best salescopy out there!

So why are testimonials so effective?

*Testimonials aren't "salesy": Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works.

Those are two good selling points -- things that people would want to know before they decided to buy.

But lots of products can make those promises -- and many of them don't work! So why should they purchase your product ahead of all the rest?

That's the power of an effective testimonial: it can convince your reader that your product DOES work -- and that you can be trusted to deliver on your promises.

---------------------------------------------
HOW TO CHOOSE THE *RIGHT* KIND OF TESTIMONIAL
TO TURN YOUR VISITORS INTO CUSTOMERS
------------

Reach Wealthy Prospects With Direct Mail Marketing And A Good List
Do you need to reach wealthy prospects using direct mail? Then work on your list. Who you mail to (your list) is the single most important thing that determines your success. There are two main ways to target affluent buyers: where they abide, and what they buy. Where they abide Every area of the country has places where the wealthy congregate. The affluent are concentrated in cities (London, New York, Toronto) neighbourhoods (Knightsbridge, London, Manhattan, New York and Yorkville, Toronto) and streets (Cadogan Square, London, Park Lane, New York, Yorkville Avenue, Toronto. Reaching the wealthy by city is too expensive. Reaching them by neighbourhood or street makes more sense. One disadvantage of targeting the wealthy by neighbourhood is that you do not know if people on your list want or need what you are selling. All that you have is a good hunch that they can afford it (because some people who live in wealthy neighbourhoods only appear wealthy, and cannot actually afford to live their). The best place to look for lists of wealthy neighbourhoods is a list broker. List brokers will show you the breakdown of the wealthy neighbourhoods you want to target. Affluent Austin, for example (www.affluentaustin.com), claims to have data on the top 50,000 most affluent homes in Greater Austin, Texas. Their data card lets you target your mailing by zip code, neighbourhood name or number of households. It looks like this: 78610 Creedmoor 9 78613 Cedar Park 11

ercome skepticism: A good testimonial has the power to convince even your "tough sell" visitors that your product or service really made a difference in your customer's life -- and can help them, too.

Those are two good selling points -- things that people would want to know before they decided to buy.

But lots of products can make those promises -- and many of them don't work! So why should they purchase your product ahead of all the rest?

That's the power of an effective testimonial: it can convince your reader that your product DOES work -- and that you can be trusted to deliver on your promises.

---------------------------------------------
HOW TO CHOOSE THE *RIGHT* KIND OF TESTIMONIAL
TO TURN YOUR VISITORS INTO CUSTOMERS
------------

How to Rank in Google?
If you are a webmaster, the first and foremost thing that comes to your mind is getting ranked in google for your all important keywords. Though traffic comes from other search engines too, but as everyone knows, google is the King as it gets the most traffic. Let me discuss on this topic today.Some people give more importance to content while some on links. I think for getting a decent google rank, a proper combination of both is required in addition to on-page optimization. The first thing you should do is to make sure your on-page optimization is perfect. For this you will have to make sure your title, headings, meta tags, and keyword density is right.The title is very important for google and you must include your main keyword(s) in the title. After that you have to make sure that your meta tags for description and keywords is perfect and all important keywords are included in your keyword tag. After that, the first paragraph in your content must contain your important keywords but ofcourse written in a user friendly way and must make some sense. Opinions are divided on keyword density, some seo’s try to have more keyword density while others say that excessive use of keywords may be harmful as google is very strict. I too personally believe that its better to be safe than sorry, and you must be very careful here to ensure that all important keywords are there and at the same time they are not used excessively. A high keyword density may work well in msn and yahoo but may not work in case of google. My experience says having a keyword density of 5-10% w

them don't work! So why should they purchase your product ahead of all the rest?

That's the power of an effective testimonial: it can convince your reader that your product DOES work -- and that you can be trusted to deliver on your promises.

---------------------------------------------
HOW TO CHOOSE THE *RIGHT* KIND OF TESTIMONIAL
TO TURN YOUR VISITORS INTO CUSTOMERS
---------------------------------------------

When you're choosing testimonials, there are a few key ingredients to look for that make the difference between an ineffective testimonial -- and one that sells.

Here's an example of a glowing, but ultimately ineffective testimonial:

"I love this product! I can't get enough! I'm so glad I bought your stuff and I'll be back to get more, for sure!"

What could be wrong with that? It sounds like you have a happy customer on your hands!

But what does this testimonial really tell your visitors? Does it prove that the product works, or explain exactly how your customer benefited from using it? While the feedback is definitely positive, the testimonial does not provide enough detail to have any real impact on your visitors.

Here's an example of the kind of effective, benefits-driven testimonials that we include on our own web sites:

"I used the methods you told me to use and for three days my phone's been ringing! I sold over $3500 in goods and services in three days! It's the first time in 5 months that anyone had really purchased anything..."

Now that's a great testimonial! But what makes it so powerful?

Let's break down the elements of an effective testimonial in more detail...

- A GOOD TESTIMONIAL IS FILLED WITH BENEFITS: A comment like, "This product is great!" is nice for you to hear, but it doesn't tell visitors what your product can actually do for them.

You want the benefits of what you offer to be front and center in every testimonial: "This product doubled our profits in a month!" or "This product made the pain in my back disappear completely -- and did it fast!" or "We've never seen any product that could get the rust off our car without damaging the paint -- until now."

- A GOOD TESTIMONIAL SUBSTANTIATES YOUR CLAIMS: If you say your product can do something, your testimonials should back up your promises -- complete with actual facts and figures.

How much money did your customers save by using your product? How much time did they save by using your service? How did it solve their problems or improve their lives?

- A GOOD TESTIMONIAL IS FROM SOMEONE YOUR AUDIENCE CAN RELATE TO: You want your visitors to see that your product helped someone just like them, seeking the solution to the same problem your visitors have.

Make sure your testimonials come from someone with whom your target market can identify.

If you sell primarily to seniors, for example, ask your customers if

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.answeryou.net/article/87103/answeryou-Add-a-Single-Element-to-Your-Web-Site-and-Multiply-Your-Profits.html">Add a Single Element to Your Web Site and Multiply Your Profits</a>

BB link (for phorums):
[url=http://www.answeryou.net/article/87103/answeryou-Add-a-Single-Element-to-Your-Web-Site-and-Multiply-Your-Profits.html]Add a Single Element to Your Web Site and Multiply Your Profits[/url]

Forming a Corporation in Colorado: Starting a business is a very big decision, and careful consideration has to be given to the legal structure that will suit your business the best. Incorporating a business can be beneficial as it offers liability protection and other benefits depending upon the type of corporation formed.

An article about an achievable, realistic method to make money on line- without breaking the bank, or making hyped up, untruthful promises!

In today's swift cyber world, users have become more demanding & unwilling to use the traditional web application that requires time for something to happen after entering the data & clicking the button. Users are no longer interested in slow working or any interruption in their workflow.

Tags

Links

Answer You - Add a Single Element to Your Web Site and Multiply Your Profits

Related Articles: