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Answer You - Creating a Landing Page Campaign: 7 Things to Avoid
Even better is to design your website in a flowing fashion, so that Page 1 leads to Page 2 that leads to Page 3 and so on. Each page should be written in such a way that your visitors are keen to find out what is next. The bottom of each page then leads to the next and so on. A separate section at the bottom can be used to provide end of page navigation to, for example, a sales page, or pricing details, that the visitor can click on when their mind is
6. Don’t Forget Your “Call to Action”
Make sure the visitor knows what he
Whilst it is clear that not everyone is destined to own and run a business and certainly there are a lot of budding entrepreneurs entering the world of business today. Effort, energy, attitude, skill and knowledge are all factors that govern, at least to some degree your ability to own and run an efficient and highly profitable business. Another factor that can impact on the degree of business success that you experience is – Feng Shui.Feng Shui i
When you create a landing page campaign here are the seven things you should avoid:
1. Don’t Forget to Determine Your Customer Goal
Determine the most important action you want from your visitor. If you obtain this result, you can deem your landing page campaign a success. If your goal is to obtain their email address, make sure you provide an incentive for them to do so and have it be the centerpiece of your page. For example, you might offer a white paper or an online Flash tutorial that explains your service in an entertaining way.
2. Don’t Forget About “What Comes First”
In this case, “what comes first” is your originating ad. Whether it’s a Google text ad or a full color magazine page, make sure that they stand together as one cohesive message with matching graphics. To test this, simulate what the visitor will do — read your ad and then click to your landing page. If your message is inconsistent, the path to your goal will be lost.
3. Don’t Present an Unprofessional Design
Your landing page must be up to the quality of your website. The fact that your landing page functions as a single ad doesn’t mean that visitors won’t expect a well designed-page with graphics.
4. Don’t Recreate Your Home Page
Your landing page should not look like your home page. It should carry your branding, but should be created for the specific goal you want to achieve. Think about making the ‘buy path’ clear and easy to follow. You want visitors to come to your website to learn more about you, not so with your landing page. Your landing page is there to provide visitors with all the information they need to take the next step to a purchase decision.
5. Don’t Include Extraneous Links
Carefully lay out the path you want your visitors to take. Think about it like a visit to a museum. In a museum, the direction and place the visitor should walk is carefully delineated so that they get the maximum viewing effect. (Yes, it does also keep the line moving.) Your landing page should do the same. Decide the path you want them to take and narrow your text and links to follow that path. Don’t throw everything on the page in the hope that you will hit on something that interests them.
6. Don’t Forget Your “Call to Action”
Make sure the visitor knows what he
The Perfect Google RecipeIt surprised a lot of people when Google proved to actually be a place where the average person could make a lot of money online. Today, Google leads the world as the number one pay per click search engine. This success left critics scratching their heads in a stupor. Who would have guessed Google's Adsense program would turn out to be the perfect arrangement between buyers, sellers, advertisers and surfers?When
2. Don’t Forget About “What Comes First”
In this case, “what comes first” is your originating ad. Whether it’s a Google text ad or a full color magazine page, make sure that they stand together as one cohesive message with matching graphics. To test this, simulate what the visitor will do — read your ad and then click to your landing page. If your message is inconsistent, the path to your goal will be lost.
3. Don’t Present an Unprofessional Design
Your landing page must be up to the quality of your website. The fact that your landing page functions as a single ad doesn’t mean that visitors won’t expect a well designed-page with graphics.
4. Don’t Recreate Your Home Page
Your landing page should not look like your home page. It should carry your branding, but should be created for the specific goal you want to achieve. Think about making the ‘buy path’ clear and easy to follow. You want visitors to come to your website to learn more about you, not so with your landing page. Your landing page is there to provide visitors with all the information they need to take the next step to a purchase decision.
5. Don’t Include Extraneous Links
Carefully lay out the path you want your visitors to take. Think about it like a visit to a museum. In a museum, the direction and place the visitor should walk is carefully delineated so that they get the maximum viewing effect. (Yes, it does also keep the line moving.) Your landing page should do the same. Decide the path you want them to take and narrow your text and links to follow that path. Don’t throw everything on the page in the hope that you will hit on something that interests them.
6. Don’t Forget Your “Call to Action”
Make sure the visitor knows what he
Used effectively and positively, humor can improve the workplace in many ways. Employees who laugh regularly are physically and emotionally healthier, not to mention more productive and creative. And let’s face it – it’s more fun to work with people who bring joy and laughter to work than those who suck the life out of everyone around them.As a comedian and corporate stress management expert, I’ve been teaching organizations how to blend humor and
3. Don’t Present an Unprofessional Design
Your landing page must be up to the quality of your website. The fact that your landing page functions as a single ad doesn’t mean that visitors won’t expect a well designed-page with graphics.
4. Don’t Recreate Your Home Page
Your landing page should not look like your home page. It should carry your branding, but should be created for the specific goal you want to achieve. Think about making the ‘buy path’ clear and easy to follow. You want visitors to come to your website to learn more about you, not so with your landing page. Your landing page is there to provide visitors with all the information they need to take the next step to a purchase decision.
5. Don’t Include Extraneous Links
Carefully lay out the path you want your visitors to take. Think about it like a visit to a museum. In a museum, the direction and place the visitor should walk is carefully delineated so that they get the maximum viewing effect. (Yes, it does also keep the line moving.) Your landing page should do the same. Decide the path you want them to take and narrow your text and links to follow that path. Don’t throw everything on the page in the hope that you will hit on something that interests them.
6. Don’t Forget Your “Call to Action”
Make sure the visitor knows what he
No matter how well you’re doing in your sales career, I guarantee that a life coach can help you rise to an even greater level of success – a life coach could probably even double your income this year alone. That may sound like a bold statement, but I’ve seen results exactly that dramatic time and time again. So, if you’ve never heard of a life coach, or are familiar with the concept but aren’t really sure how they can help you grow as a sales professio
5. Don’t Include Extraneous Links
Carefully lay out the path you want your visitors to take. Think about it like a visit to a museum. In a museum, the direction and place the visitor should walk is carefully delineated so that they get the maximum viewing effect. (Yes, it does also keep the line moving.) Your landing page should do the same. Decide the path you want them to take and narrow your text and links to follow that path. Don’t throw everything on the page in the hope that you will hit on something that interests them.
6. Don’t Forget Your “Call to Action”
Make sure the visitor knows what he
If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. Good webmasters need to be able to evaluate these differences to assess what directories will be worth the time, effort and money to submit to.TrafficWhile all webmasters would like more tra
6. Don’t Forget Your “Call to Action”
Make sure the visitor knows what he needs to do next. If he is interested, you want to make it clear that he should call, type in his email address, or take some action. This is the point at which he will be the most motivated. Don’t miss this opportunity.
7. Don’t Forget to Track Your Results
To determine if your campaign is cost-effective, you’ll want to take some measurements. There are many you can take but these two are the most important:
a. Conversion rate (%):
The easiest measurement to take is your conversion rate. It is the number of visitors who performed the desired outcome/number of visitors to your landing page.
b. Marketing Cost per Sale ($):
This is the cost of your landing page/number of sales you attribute to the landing page. This will let you determine if your landing page campaign is a good investment.
In terms of refining your campaign, you can try split A/B testing and other sophisticated tests, but the most important thing to remember is that if you start with a good solid campaign plan, you will have a much higher success rate.
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